Nubia Technology

Nubia Technology
Industry Consumer electronics
Founded 2015 (2015)
Headquarters Shenzhen, Guangdong, China
Area served
 Europe, South America, South-east Asia, South Asia, Middle East, Africa
Products Smartphones
Chinese name
Simplified Chinese 努比亚技术有限公司
Chinese short name
Simplified Chinese 努比亚
Website nubia.com

Nubia Technology is a Chinese smartphone manufacturer headquartered in Shenzhen, Guangdong. Originally started as a wholly owned subsidiary of ZTE in 2012 it became an independent company in 2015[1] and received a significant investment from Suning Holdings Group and Suning Commerce Group in 2016.[2] ZTE reduced its stake in Nubia to 49.9% in 2017 officially meaning Nubia was no longer considered a subsidiary of the company, but an associate company.[3][4]

The company hired footballer Cristiano Ronaldo to promote the mobile phone of the company in May 2016.[5]

In 2017, China Daily reported that Nubia would build a factory in Nanchang, Jiangxi Province.[6]

References

  1. ↑ "China's Nubia becomes independent from ZTE to gain traction in smartphone market". South China Morning Post. Hong Kong. 10 June 2015. Retrieved 11 April 2018.
  2. ↑ "关于受让股权的关联交易公告" [Announcement on related-party transaction for buying equity stake in a company] (PDF) (in Chinese). Suning Commerce Group. 30 April 2016. Retrieved 7 June 2016.
  3. ↑ Disposal of 10.1% of the equity interest in Nubia Technology Limited, ZTE Corporation, 27 July 2017, Retrieved on 8 April 2018
  4. ↑ "ZTE Hangs Up on Money-Losing Nubia Unit". Caixin Global Limited. 28 July 2017. Retrieved 11 April 2018.
  5. ↑ "ZTE's Nubia aims to become top five smartphone brand globally". South China Morning Post. Hong Kong. 7 September 2016. Retrieved 12 August 2017.
  6. ↑ "Smartphone maker Nubia plans plant in Jiangxi". China Daily. 9 August 2017. Retrieved 20 August 2017.
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