TP-Link

TP-LINK Technologies Co., Ltd.
Native name
 普联技术有限公司
Private
Industry Networking equipment
Founded 1996 (1996)
Headquarters Shenzhen, Guangdong, China
Area served
 Worldwide
Key people
 Jeffrey Chao (Chairman)
Products Ethernet hubs, Routers, DSL/Cable Gateways, Switches, Wireless Access Points, Storage and security IP cameras
Number of employees
 21,849 (Dec 2013)
Subsidiaries Neffos
Website www.tp-link.com

TP-Link (simplified Chinese: 普联技术; traditional Chinese: 普聯技術; pinyin: pǔ lián jì shù, stylized as tp-link), is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong, China.

History

TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), to produce and market a network card they had developed. The company name was based on the concept of "twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company name.[1]

TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.[2]

In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[3][4]

Product ranges

TP-LINK AC1900 Wireless Dual Band Gigabit ADSL2+ Modem Router

TP-Link products include wireless routers, mobile phones, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters, power banks, and SMART home technology devices. TP-Link also manufactured the OnHub router for Google.[3] In 2016 the company launched the new brand Neffos for smart phones.[5] TP-Link manufactures smart home devices under their Kasa product line.[6]

TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo, Belkin, Linksys, D-Link and Asus.

Manufacturing

TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[7]

Vulnerabilities

Computerworld reported in January 2015 that ZynOS, a firmware used by some routers (ZTE, TP-Link, D-Link and others), is vulnerable to DNS hijacking by an unauthenticated remote attacker, specifically when remote management is enabled.[8]

References

  1. ↑ "Network-gear firm TP-Link thinks big in US market|Across Americas|chinadaily.com.cn". Usa.chinadaily.com.cn. 2013-04-05. Retrieved 2014-03-07.
  2. ↑ Richard Xu (2013-09-15). "Richard Xu, Vice President - TP-Link". Businessinterviews.com. Retrieved 2014-03-07.
  3. 1 2 "TP-Link Transforms From Purveyor of Fine Tools to Smart Life Enabler". CNET. Retrieved 28 September 2016.
  4. ↑ "Introducing The New TP-Link®-TP-Link Unveils Completely New Look and Brand Identity". TP-Link. Retrieved 28 September 2016.
  5. ↑ "NEFFOS PHONES". Gadgets 360.
  6. ↑ "Smart Home | TP-Link". www.tp-link.com. Retrieved 2017-09-16.
  7. ↑ "TP-LINK Targets Aggressive U.S. Expansion, VARs Included". CRN. Archived from the original on 5 January 2012. Retrieved 2014-03-07.
  8. ↑ Constantin, Lucian (2015-01-27). "DNS hijacking flaw affects D-Link DSL router, possibly other devices". Computerworld. Retrieved 2018-03-24.
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