Alcatel Mobile

Alcatel
Trademark
Founded April 2004 (2004-04) (as Alcatel OneTouch)
Headquarters Nanterre, France
Key people
 Kristeleen Rala (CEO)
Products Telecommunications devices
Owner Nokia, TCL Corporation (licensed)
Website alcatelmobile.com

Alcatel (formerly Alcatel OneTouch) is a French brand of mobile handsets owned by Finnish consumer electronics company Nokia and used under license[1] by Chinese electronics company TCL Corporation. The Alcatel brand was licensed in 2005 by former French electronics and telecommunications company Alcatel-Lucent to TCL for mobile phones and devices, and the current license expires at the end of 2024. Nokia acquired the assets of Alcatel-Lucent in 2016 and thus also inherited the licensing agreements for the Alcatel brand.[2]

History

Former Alcatel One Touch logo

Alcatel Mobile Phones was established in April 2004 as a joint venture between Alcatel-Lucent (45%) and TCL Corporation (55%).[3] Alcatel originally started making mobile phones in late 1996.

In 2005, the joint venture was dissolved and TCL acquired Alcatel-Lucent's 45 percent share, and Alcatel Mobile Phones became a wholly owned subsidiary group of TCL. The brand name was licensed to TCL.[4]

In 2010, Alcatel One Touch became the corporate brand. In February 2016, it was changed back to simply Alcatel and a new logo was introduced.[5]

In January 2018, Alcatel announced it would be partnering with Flipkart to bring new Alcatel devices to India.[6]

Company structure

TCL Mobile Limited (former name: T&A Mobile Phones Limited) is a member of TCL Communication listed on Hong Kong Stock Exchange (HKSE: 2618) which was established in August 2004 by TCL Communication and Alcatel.[7] TCL Mobile Limited manages three business units: Alcatel, TCL Mobile Phones and Brand Design Lab. Since 2016 TCL Communication is also the developer of BlackBerry devices.[8]

Awards

In 2012, Alcatel won an International Forum Design iF design award for its One Touch 818 and the Onetouch 355 Play models.[9]

Models

The first Alcatel phone was the OT Easy HF, released in 1998,[10] and had a battery standby life of up to 140 hours.

In 2014, 'Alcatel OneTouch Pop 7' was released.[11]

In 2015, they released the 'Alcatel OneTouch Pop Fit', which could be strapped to a wrist.[12]

In 2016, 'Alcatel Idol 4s' was released.[13]

In 2016, 'Alcatel Pop 4', 'Alcatel Pop 4+', 'Alcatel Pop 4s' and 'Alcatel Pop 7 lte' were released.[14]

During the 2017 Mobile World Congress (MWC) in Barcelona, TCL launched the Alcatel A50 LED, purportedly the first Android smartphone with an "interactive LED-covered phone".[15] And on November 10, the company launched the Alcatel A5 LED and Alcatel A7 in India.[16]

References

  1. ↑ "About Us". alcatel-mobile.com. TCL Communication. Retrieved October 13, 2016. TCL Communication designs, develops and markets a diversified range of mobile devices in more than 170 countries under the Alcatel brand [..] Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.
  2. ↑ "#Nokia owns the #Alcatel brand. #TCL license expires in 2024". Nokiamob. 2017-03-15. Retrieved 2018-02-22.
  3. ↑ Withers, Paul. "Alcatel eyes mid-tier move". Mobile News Online. Retrieved 2016-04-06.
  4. ↑ "The Disillusion of TCL and Alcatel". Archived from the original on 7 January 2015. Retrieved 6 January 2014.
  5. ↑ "Alcatel drops the 'OneTouch' in major rebranding". Android Central. 2016-02-20. Retrieved 2018-05-22.
  6. ↑ "Alcatel partners exclusively with Flipkart in India". The Mobile Indian. Retrieved 2018-01-11.
  7. ↑ "TCL Company Profile".
  8. ↑ "BlackBerry Gives China's TCL Rights to Use Its Brand on Phones". Bloomberg.com. 2016-12-15. Retrieved 2018-05-22.
  9. ↑ "ALCATEL ONE TOUCH Wins 2 iF Design Awards". Retrieved 1 December 2014.
  10. ↑ "Alcatel OT Easy HF". phonesreview.com. 3 February 2013. Retrieved 4 September 2017.
  11. ↑ D., Luis (15 April 2014). "Alcatel OneTouch Pop 7 Review". phonearena.com. Retrieved 4 September 2017.
  12. ↑ Chacksfield, Marc (25 February 2014). "Pop goes the Alcatel with new tablet and phone offerings". techradar.com. Retrieved 4 September 2017.
  13. ↑ "alcatel phones". gsmarena.com. Retrieved 10 January 2018.
  14. ↑ "alcatel phones". gsmarena.com. Retrieved 4 September 2017.
  15. ↑ Curtis, Sophie (1 March 2017). "Alcatel wants to light up your life with A5 LED 'disco' phone launched at MWC 2017". The Mirror. Retrieved 4 September 2017.
  16. ↑ "Alcatel A5 LED and A7 launched in India starting at Rs. 12999". www.fonearena.com. Retrieved 2017-11-11.
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