Grundig

Grundig
Industry Home Appliances & Consumer Electronics
Founded 1930
Founder Max Grundig
Area served
 65 countries
Products Domestic appliances, consumer electronics, personal care
Owner Arçelik A.S.
Parent Koç Holding
Website www.grundig.com

Grundig (German pronunciation: [ˈɡʁʊndɪç], English: /ˈɡrʌndɪɡ/ or /ˈɡrʊndɪɡ/) is a Turkish-owned German manufacturer of consumer electronics, domestic appliances and personal care products. Established in 1945 by Max Grundig in Nuremberg. Since 2007, the Grundig brand has become part of Turkey's Arçelik A.S., the third largest company in the white goods industry in Europe and part of the Stock Exchange-listed Koç Holding, a global conglomerate with more than 80,000 employees.[1]

History

Grundig melody boy 400 radio
Grundig TK42 tape recorder

Grundig began in 1930 with the establishment of a store named Fürth, Grundig & Wurzer (RVF), which sold radios and was headquartered in Fürth, northern Bavaria. After the Second World War, Max Grundig recognized the need for radios in Germany, and in 1947 produced a kit, while a factory and administration centre were built at Fürth. In 1951, the first television sets were manufactured at the new facility. At the time Grundig was the largest radio manufacturer in Europe. Divisions in Nuremberg, Frankfurt and Karlsruhe were established.[2][3]

In 2013, after launching its white goods product range, Grundig became one of the mainstream home electronics manufacturers in Europe.[4][5]

Arcelik A.Ş., with more than 27,000 employees worldwide, is Grundig's main shareholder. Grundig has manufacturing plants in several European cities, that deliver Grundig products to more than 65 countries around the world.[6][7][5]

1940s

The parent company, Grundig, started as a typical German company starting 1945. Its early notability was due to Grundig radio. Max Grundig, a radio dealer, built "Heinzelmann" which was a radio that did not use thermionic valves. The first of the same was named the Weltklang.[3][2]

1950s

Based on Heinzelmann success, Grundig started a factory. This allowed the company to start Grundig TV. This was created for the first German television channel which started in 1952. The company then developed a portable tape recorder and The Grundig Television Receiver 210.[2]

1960s

A plant was opened in 1960 to manufacture tape recorders in Belfast, Northern Ireland, the first production by Grundig outside Germany. The managing director of the plant Thomas Niedermayer, was kidnapped and later killed by the Provisional IRA in December 1973.[8] The factory was closed with the loss of around 1000 jobs in 1980.[9][2]

1970s

In 1972, Grundig GmbH became Grundig AG. After this Philips began to gradually accumulate shares in the company over the years, and assumed complete economic control in 1993. Grundig pulled out of this partnership in 1998 owing to unsatisfactory performance and the decline in Philips consumer electronics presence around the world.[2]

1980s

Germany's first colour television projector was started by Grundig in 1981. The next year, the second generation electronic notepad was developed and marketed. Philips increased it's stake in the company and Max Grundig no longer controlled business management in 1984.[2]

1990s

In 1991, Grundig entered the telephony equipment market starting with its cordless telephone. In 1993, the Grundig TV was based on a 16:9 picture format for signal transmission. In 1995 and 1996, the company included 3-D sound systems, TVs, satellite receivers and other initiatives that included interactive user guidance. However, Philips ended its stake in the company by 1997-8.[2]

2000s

At the end of June 2000 the company relocated its headquarters in Fürth to Nuremberg-Langwasser. Grundig had a turnover of €1.281 billion the following year. In autumn 2002, Grundig's banks did not extend the company's lines of credit, leaving the company with an April 2003 deadline to announce insolvency. Grundig AG declared bankruptcy in 2003. In 2004 Britain's Alba plc and the Turkish Koç's Beko jointly took over Grundig Home InterMedia System, Grundig's consumer electronics division. In 2007 Alba sold its half of the business to Koç for US$50.3 million,[10] although it retained the license to use the Grundig brand in the UK until 2010, and in Australasia until 2012.[11]

In 2007 Grundig Mobile announced the U900 Linux-based mobile phone.[12]

At the end of 2007 Turkey's Koç Holding, took full ownership of Grundig Multimedia, the parent company of Grundig Intermedia GmbH in Nuremberg.

2010s

The company continued on to entertainment electronics, electrical and home appliances. Eventually, company entered the goods sector in 2013 becoming EU's only consumer electronics company covering the full range.[2]

Present

Grundig's headquarters are in Istanbul, Turkey, as part of the Arçelik A.S. group. Worldwide, the Grundig company employs an additional 1,600 people in production, R&D and sales. Grundig designs products aiming for the highest energy conservation. The company is organized into three product groups – consumer electronics, small domestic appliances and large household appliances.[2]

Sponsorship

Grundig has been the first, official technology partner of the German Bundesliga since 2011. In addition to that the Nuremberg football Stadium is called Grundig Stadium until the end of 2015.[13]

Grundig continued its German "Bundesliga Official Technology Partnership" in 2014. The Grundig logo has been a permanent display item during all Bundesliga and Bundesliga 2 broadcasts since 2012/13 until 2014/15.[14]

Grundig is also the name sponsor of Norwegian Women's and Men's Handball Leagues.[15]

Furthermore, Grundig continued its sponsorship with Fenerbahce Women's and Men's Volleyball Teams and sponsored many international golf tournaments in 2014.

Grundig launched the "Respect Food" initiative with the goal of underlining the seriousness of the food waste problem to reduce global food waste which is the 2nd topic of the UN’s 2030 sustainable development goals.[16][17][18][19][20]

Products

Grundig offers household appliances and electronic goods.

Television: Grundig offers a wide range of LED televisions.[21]

Radio: Grundig produced several ranges of transistor radios. These included the small portable "Yacht Boy" radios for mariners, with FM, LW, MW, and up to 12 SW bands for worldwide coverage.

Audio: Grundig audiovisual product range offers HIFI Systems, soundbars and Bluetooth speakers.

Home Appliances: manufactured by Grundig include fridges, freezers, ovens, stoves, hobs, hoods, microwaves, warming drawers, washing machines and dryers. Grundig's small domestic appliances include coffee machines, toasters, tea makers, kettles, mixers, blenders, other kitchen helpers, dishwashers, steam irons and vacuum cleaners.

Personal Care Products: Grundig extended its product range and offers hair dryers, hair stylers, shavers, body scales, foot massagers, manicure and pedicure sets, toothbrushes, facial saunas and ultrasonic cleaners.[22].

See also

References

  1. ↑ "GRUNDIG – Unterhaltungselektronik & Haushaltsgeräte". Grundig.de. Retrieved 19 July 2018.
  2. 1 2 3 4 5 6 7 8 9 "Grundig History - From The Foundations To Present". Grundig.co.uk. Retrieved 15 January 2018.
  3. 1 2 "Arçelik A.Ş. marks IFA Fair with two giant brands". Arcelikas.com. Retrieved 15 January 2018.
  4. ↑ "Make your home the best place to be with appliances from Grundig". Thetimes.co.uk. Retrieved 15 January 2018.
  5. 1 2 "UPDATE 2-Turkey's Arcelik, Grundig announce merger". Reuters.com. 27 February 2009. Retrieved 15 January 2018.
  6. ↑ ""Grundig Home" – The Best Place to Be - K!TCHN® Mag". ktchnmag.com. Retrieved 15 January 2018.
  7. ↑ "ARÇELİK A.Ş., LEAVES ITS MARK AT THE IFA FAIR WITH ITS BEKO AND GRUNDIG BRANDS". Arcelikas.com. Retrieved 15 January 2018.
  8. ↑ "Archived copy". Archived from the original on 2010-10-23. Retrieved 2010-06-30.
  9. ↑ Melaugh, Dr Martin. "CAIN: Chronology of the Conflict 1980". cain.ulst.ac.uk. Retrieved 15 January 2018.
  10. ↑ "Design News". Design News. Retrieved 19 July 2018.
  11. ↑
  12. ↑ Deleon, Nicholas. "Grundig U900 Single Core Linux-Based Cellphone Looks Like It Belongs in 2002". Gizmodo.com. Retrieved 19 July 2018.
  13. ↑ "Sponsoring: Grundig zeigt Flagge in der Fußball-Bundesliga". Horizont.net. Retrieved 19 July 2018.
  14. ↑ "Grundig expands FC Nurnberg sponsorship". Sportbusiness.com. 16 August 2013. Retrieved 19 July 2018.
  15. ↑ "From Postenligaen to Grundigligaen - The Norwegian American". Na-weekly.com. 16 September 2014. Retrieved 15 January 2018.
  16. ↑ "Global Food Losses and Food Waste" (PDF). Fao.org. Retrieved 19 July 2018.
  17. ↑ "Key facts on food loss and waste you should know!". Food and Agriculture Organization of the United Nations. Retrieved 15 January 2018.
  18. ↑ "Respect Food grundig.com". Grundig.com. Retrieved 15 January 2018.
  19. ↑ "Archived copy". Archived from the original on 2018-01-15. Retrieved 2018-01-15.
  20. ↑ "Grundig partners with Massimo Bottura's first international 'Food for Soul' project – Innovative Electrical Retailing". Innovativeelectricalretailing.co.uk. Retrieved 19 July 2018.
  21. ↑ "GRUNDIG – Unterhaltungselektronik & Haushaltsgeräte". Grundig.de. Retrieved 15 January 2018.
  22. ↑ "GRUNDIG – Unterhaltungselektronik & Haushaltsgeräte". Grundig.de. Retrieved 15 January 2018.
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