The Most Beautiful Moment in Life, Part 2

The Most Beautiful Moment in Life, Part 2
EP by BTS
Released November 20, 2015
Recorded 2015
Genre
Length 34:21
Language Korean
Label Big Hit Entertainment
Producer Pdogg, RM, Suga
BTS chronology
The Most Beautiful Moment in Life, Part 1
(2015)		 The Most Beautiful Moment in Life, Part 2
(2015)		 The Most Beautiful Moment in Life: Young Forever
(2016)
Singles from The Most Beautiful Moment in Life, Part 2
  1. "Run"
    Released: November 20, 2015
Blue & Peach Version

The Most Beautiful Moment in Life, Part 2 (Hangul: 화양연화 pt.2; Hanja: 花樣年華 pt.2; MR: HwaYangYeonHwa pt.2) is the fourth extended play by South Korean boy band BTS. The album was released on November 30, 2015 by Big Hit Entertainment.[1] It is available in two versions and contains nine tracks, with "RUN" as its lead single.

Background and release

On September 8, 2015, Big Hit Entertainment released the “화양연화 on stage : prologue” video on Naver V LIVE,[2] announcing their upcoming comeback and concert tour, 2015 BTS LIVE <The Most Beautiful Moment in Life On Stage>.[3] The prologue video included previews of the album tracks “Butterfly", “Ma City", and “Outro: House of Cards". In the video, it was indicated that the album release was originally scheduled for October; the release, however, was ultimately delayed to November 30. On November 17, an animated comeback trailer was uploaded on Big Hit Entertainment's YouTube channel,[4] which featured the album track “Intro: Never Mind” performed by Suga, RM, and J-Hope.[5] On November 19 and 20, short clips of each BTS member were uploaded onto their official Instagram account, with clues hinting at an upcoming event related to the album release. Subsequently, on November 20, Big Hit Entertainment announced the 'Butterfly Dream: BTS Open Media Exhibition' event,[6] which was later hosted on December 1–8 in Seoul.

On November 23, BTS released the first set of album concept photos through their official Facebook and Instagram accounts, accompanied with the caption: "Je Ne Regrette Rien",[7] which means "I regret nothing" in French. On November 24, a second set of concept photos was revealed with the caption: "Papillon",[8] which translates to "butterfly." The album would be available in two cover design versions, Blue and Peach. Both versions would include a 98-page photobook, a random photocard, and one limited edition poster.[9] On November 24, special bonus concept photos were released through Naver Music.[10]

On November 25, a music video teaser for the album's lead single, "RUN", was released through Big Hit Entertainment's official YouTube channel.[8] On November 26, the album track list, containing nine songs, was shared on the group's official Twitter account, and the album preview was uploaded on YouTube.[11] Additionally, short clips of behind the scenes footage from the "RUN" music video was uploaded on the group's Instagram. On November 27, BTS released a track from the album, "Ma City", on their official homepage for free pre-streaming, available for a limited period of 24 hours.[12] At the press conference for their concert held the same day, BTS stated: “Part one explained how youth is tiring and difficult, and it also touched on how we feel like we're always on edge. Part two will have a more adventurous and daring feel to it. That's why our title song is 'RUN'."[13]

Music video

The music video for "RUN" was released on November 30, 2015.[14] The video depicts the foolhardiness of youth, both within the context of joyful moments of friendship as well as in the midst of suffering and enduring through difficult life situations. It showcases not only the members' musical talents but also their acting abilities, with a narrative that connects to the music video for “I Need U” and the "화양연화 on stage : prologue" video.[15] The music video was produced and directed by Lumpens[16] and GDW.[17]

Promotions

BTS held a press conference on November 27 to discuss the release of the new album and the beginning of their concert tour.[13] On the same day, they performed the new songs from the album for the first time at the 2015 BTS LIVE <The Most Beautiful Moment in Life On Stage> concert at the SK Olympic Handball Gymnasium in Seoul.[18] On December 1–8, BTS held the 'Butterfly Dream: BTS Open Media Exhibition',[19] for which they invited six hundred fans to view the exhibits as well as to celebrate the release of the album.[20] BTS began broadcast promotions on Mnet with their first comeback stage performance at the 2015 Mnet Asian Music Awards held in Hong Kong.[21] BTS continued to promote on South Korean music programs, including SBS MTV's The Show, MBC's Music Core, MBC Music's Show Champion, SBS's Inkigayo, and KBS's Music Bank.[22] BTS concluded promotions for "RUN" with the last performance held on the January 3 broadcast of SBS Inkigayo.

The album's lead single, "RUN", was used as the theme song for a Puma Korea advertisement after BTS became the spokesmodel for the brand.[23]

Commercial performance

On November 26, it was reported that pre-orders for The Most Beautiful Moment in Life, Part 2 had surpassed 150,000 copies,[18] exceeding the group's previous record with The Most Beautiful Moment in Life, Part 1. The "RUN" music video, uploaded on both Big Hit Entertainment and 1theK’s YouTube channels, received nearly 2 million combined views in less than 24 hours, the fastest record achieved by BTS at the time.[24] The 2015 BTS LIVE <The Most Beautiful Moment in Life On Stage> concerts in Seoul held for three nights from November 27–29 attracted an audience of 13,500 overall,[18] with tickets having been sold out immediately after they were available for sale. The concert dates on December 8 and 9 in Japan’s Yokohama Arena were similarly successful, and garnered 25,000 attendees total.[25]

In South Korea, "RUN" became BTS' first single to debut at number one on the Melon real-time digital chart. All nine tracks from the extended play entered the Gaon Weekly Digital Chart.[26][27] Within the first week alone, sales for the album reached nearly 90,000 copies on the Hanteo real-time album sales chart.[28] The album subsequently debuted at number one on the Gaon Weekly Album Chart,[29] and further went on to top the Gaon Monthly Album Chart, becoming the first BTS album to do so.[30] With "RUN", BTS won a total of five number one trophies on South Korean music programs, with one on SBS MTV's The Show, two on MBC Music's Show Champion, and another two on KBS's Music Bank.[26] The Most Beautiful Moment in Life, Part 2 became the fifth best-selling album in South Korea in 2015 with nearly 275,000 copies recorded on the year-end Gaon Album Chart.[31]

A total of eight tracks from the album entered the Billboard World Digital Songs chart, the greatest number of entries BTS had ever managed to chart. The Most Beautiful Moment in Life, Part 2 debuted at number 171 on the Billboard 200 with 5,000 copies sold, becoming the band's first release to enter the chart.[32] The album also peaked at number one on both the Billboard World Albums and Heatseekers Albums charts.[32][33] BTS became the first K-pop act to have the same album spend more than one week on top of the Billboard World Albums chart, with four weeks at number one overall.[34][35] The album continued to chart on the Billboard World Albums Chart for a total of 22 weeks.[36] The Most Beautiful Moment in Life, Part 2 ranked number four on Billboard’s list of “The 10 Best K-pop Albums of 2015”, in which the writers commented that "Pt. 2 solidifies BTS' place in the K-pop scene as the band not only showcased their emotional take on hip-hop with the single "RUN," but proved they aren't afraid to tackle topics typically avoided by most K-pop acts."[37] “RUN” also ranked at number three on Billboard’s list of “The 20 Best K-pop Songs of 2015”.[38]

Track listing

Credits adapted from the Korean Broadcasting System's approval for public broadcasting and the liner notes of the physical album.[39]

No.TitleWriter(s)Producer(s)Length
1."Intro: Never Mind"
  • Slow Rabbit
2:18
2."RUN"
Pdogg3:57
3."Butterfly"
  • "Hitman" Bang
  • Slow Rabbit
  • Pdogg
  • Brother Su
  • RM
  • Suga
  • J-Hope
Pdogg4:00
4."Whalien 52"
  • Pdogg
  • Brother Su
  • "Hitman" Bang
  • RM
  • Suga
  • J-Hope
  • Slow Rabbit
Pdogg4:04
5."Ma City"
  • Pdogg
  • "Hitman" Bang
  • RM
  • Suga
  • J-Hope
Pdogg4:18
6."뱁새" (Baepsae / Silver Spoon)
  • Pdogg
  • Supreme Boi
  • RM
  • Slow Rabbit
Pdogg3:54
7."Skit: One Night in a Strange City" 
  • Pdogg
  • "Hitman" Bang
  • Slow Rabbit
4:25
8."고엽" (Goyeob / Dead Leaves)
  • Suga
  • Slow Rabbit
  • Jungkook
  • "Hitman" Bang
  • RM
  • J-Hope
  • Pdogg
  • Suga
  • Slow Rabbit
4:28
9."Outro: House of Cards"
  • Slow Rabbit
  • Brother Su
  • "Hitman" Bang
  • Slow Rabbit
2:57
Total length:34:21

Charts

Sales and certifications

ChartSales
South Korea (Gaon) 495,991+[50]
United States 5,000+[32]
Japan (Oricon) 14,051+[51]

Awards and nominations

Music program awards

Song Program Date
"RUN" The Show December 8, 2015[52]
Show Champion December 9, 2015[53]
December 16, 2015[54]
Music Bank December 11, 2015[55]
January 8, 2016[56]

Release history

Country Date Format Label
South Korea November 30, 2015 CD, Digital download Big Hit Entertainment
Worldwide

See also

References

  1. ↑ "The Most Beautiful Moment In Life, Pt. 2 by BTS on iTunes". iTunes.
  2. ↑ Park So Young (September 8, 2015). "BTS's high quality comeback teaser video like a movie is 'hot'". Naver. OSEN. Retrieved 2017-09-22.
  3. ↑ Park So Young (October 28, 2015). "BTS confirmed their comeback on November 30... Revealing new song at the concert". Naver. OSEN. Retrieved 2017-09-22.
  4. ↑ "화양연화 pt.2 Comeback Trailer".
  5. ↑
    • J. K (November 17, 2015). "BTS Drops Powerful "Never Mind" Comeback Trailer". Soompi. Retrieved 2015-11-21.
    • Lee Ji Young (November 18, 2015). "BTS Counts Down to Comeback with Trailer". Mwave. Retrieved 2017-09-22.
  6. ↑ Sun Mi Kyung (November 20, 2015). "BTS to hold media exhibition to celebrate release of 'The Best Moment In Life pt.2'". Naver. OSEN. Retrieved 2017-09-22.
  7. ↑ Park So Young (November 23, 2015). "BTS's 'concept photo' for 7 different youths... Blast of expectation for the comeback". Naver. OSEN. Retrieved 2017-09-22.
  8. 1 2 J. K (November 24, 2015). "BTS Drops Stunning Concept Photos for Comeback". Soompi. Retrieved 2015-11-23.
  9. ↑ "화양연화 Pt.2 (Blue, Peach) on BTS X OFFICIALSHOP". BTS OFFICIAL SHOP.
  10. ↑ "네이버뮤직 단독 공개 컷". Naver Music. Retrieved 25 October 2017.
  11. ↑ Sun Mi Kyung (November 26, 2015). "BTS's fully filled tracklist for 'The Best Moment In Life pt.2'". Naver. OSEN. Retrieved 2017-09-22.
  12. ↑ Pyo Jae Min (November 27, 2015). "BTS to have surprise release of a new song 'Ma City'". Naver. OSEN. Retrieved 2017-09-22.
  13. 1 2 JiwonYu (November 27, 2015). "BTS Explains the True Meaning Behind Their New Title Track". Soompi. Retrieved 2015-12-01.
  14. ↑ Park So Young (November 30, 2015). "BTS's 'RUN' comforted dangerous youth". Naver. OSEN. Retrieved 2017-09-22.
  15. ↑ J. K (November 29, 2015). "BTS Wants You to "Run" with Them in Comeback MV". Soompi. Retrieved 2015-12-01.
  16. ↑ "Lumpens Works". lumpens.com. Retrieved 2017-09-20.
  17. ↑ "GDWOP Works". gdwop. Retrieved 2017-09-20.
  18. 1 2 3 Seon Mi Kyung (November 28, 2015). "The reason why BTS is 'trend of trend'". Naver. OSEN. Retrieved 2017-09-22.
  19. ↑ "Butterfly Dream: Open Media Exhibition Live Show".
  20. ↑ Lee Jeonghyuk. "방탄소년단, 미디어 전시회 개막. 첫날부터 600명 방문". Naver. Retrieved 25 October 2017.
  21. ↑
    • Choi Na Young (November 24, 2015). "BTS to have comeback stage at '2015 MAMA'". Naver. OSEN. Retrieved 2017-09-22.
    • Jeon Su Mi (November 24, 2015). "BTS to Make Broadcast Comeback at 2015 MAMA". Mwave. Retrieved 2017-09-22.
  22. ↑ Lee Ji Suk (December 4, 2015). "BTS Gets Pumped Ahead of ′Music Bank′ Rehearsal". Mwave. Retrieved 2017-09-22.
  23. ↑ NaverStarcast (November 20, 2015). "[STARCAST] "RUN X3, again" ... BTS, running in the rain". Naver. NAVERENTER. Retrieved 2017-09-22.
  24. ↑ neefa (November 30, 2015). "BTS' 'Run' MV has nearly 2 million views in less than 24 hours!". allkpop. Retrieved 2015-12-01.
  25. ↑ "방탄소년단, 日 아레나 입성. 2만5천명 몰려". Sports Chosun. Retrieved 11 November 2017.
  26. 1 2 Park So Young (December 19, 2015). "BTS conquered iTunes charts... Captured global fans' heart". Naver. OSEN. Retrieved 2017-09-22.
  27. ↑ "Gaon Weekly Digital Chart - Week 50". Gaon Digital Chart. Retrieved 2017-09-22.
  28. ↑ Park So Young (December 7, 2015). "BTS selling the album in amazing speed... Reached nearly 90,000 already". Naver. OSEN. Retrieved 2017-09-22.
  29. 1 2 "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2015-12-10.
  30. 1 2 "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2015-12-10.
  31. 1 2 "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-01-21.
  32. 1 2 3 4 Benjamin, Jeff (December 7, 2015). "BTS Break into Billboard 200 With 'The Most Beautiful Moment in Life, Pt. 2'". Billboard. Retrieved 2015-12-08.
  33. ↑ K. Z. (December 8, 2015). "BTS Breaks Into the Billboard Top 200 Charts". Soompi. Retrieved 2017-09-22.
  34. ↑ Benjamin, Jeff (January 5, 2016). "BTS' 'Most Beautiful Moment in Life, Pt. 2' Returns to No. 1 on World Albums". Billboard. Retrieved 2016-01-07.
  35. ↑ Benjamin, Jeff (January 21, 2016). "BTS Notch Fourth Week Atop World Albums Chart With 'The Most Beautiful Moment in Life, Pt. 2". Billboard. Retrieved 2017-11-11.
  36. ↑ Jung Jun Hwa (March 17, 2016). "BTS to break records, never ends". Naver. OSEN. Retrieved 2017-09-22.
  37. ↑ Benjamin, Jeff; Oak, Jessica. "The 10 Best K-Pop Albums of 2015". Billboard. Retrieved 11 November 2017.
  38. ↑ Benjamin, Jeff; Oak, Jessica. "The 20 Best K-Pop Songs of 2015". Billboard. Retrieved 11 November 2017.
  39. ↑ "화양연화 pt.2". naver (in Korean). 30 November 2015. Retrieved 12 October 2018.
  40. ↑ "2016 Weekly Album Chart - Week 2". Gaon Chart. Retrieved 2016-01-08.
  41. ↑ "週間　CDアルバムランキング 2015年12月14日付". Oricon Chart. December 9, 2015. Archived from the original on December 9, 2015. Retrieved 2015-12-09.
  42. ↑ "BTS – Chart history | Top Heatseekers". www.billboard.com. Retrieved 2016-01-07.
  43. ↑ "BTS – Chart history | Independent Albums". www.billboard.com. Retrieved 2016-01-07.
  44. ↑ "Billboard Top Current Album: Week December 19". Billboard Charts. Retrieved 2017-09-24.
  45. ↑ "BTS – Chart history | World Albums". www.billboard.com. Retrieved 2016-01-07.
  46. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-01-21.
  47. ↑ Jeff Benjamin (December 13, 2016). "The Year in World Music Charts: BTS and GOT7 Hit New Heights for K-Pop Acts". Billboard. Retrieved 2018-01-31.
  48. ↑ "Billboard World Digital Songs: Week December 19". Billboard Charts. Retrieved 2017-09-24.
  49. ↑ "Billboard Philippines Hot 100: Week August 14". Billboard Philippines. Retrieved 2017-09-24.
  50. ↑ Gaon Chart Sales:
    • "2015년 Album Chart". Gaon Music Chart (in Korean). Retrieved July 12, 2018.
    • "2016년 Album Chart". Gaon Music Chart (in Korean). Retrieved July 12, 2018.
    • "2017년 Album Chart". Gaon Music Chart (in Korean). Retrieved July 12, 2018.
    • "2018년 08월 Album Chart". Gaon Music Chart (in Korean). Retrieved September 8, 2018.
  51. ↑ "月間　CDアルバムランキング 2015年12月度". Oricon Chart (in Japanese). January 6, 2016. Archived from the original on January 6, 2016. Retrieved January 6, 2016.
  52. ↑ an0ya (December 8, 2015). "BTS Takes Home 1st Win for "Run" on "The Show"". Soompi. Retrieved 2015-12-09.
  53. ↑ an0ya (December 9, 2015). "BTS Continues Winning Streak With "Run" on "Show Champion"". Soompi. Retrieved 2015-12-10.
  54. ↑ an0ya (December 16, 2015). "BTS Takes 4th Win for "Run" on "Show Champion"". Soompi. Retrieved 2015-12-18.
  55. ↑ an0ya (December 11, 2015). "BTS Grabs 3rd Win for "Run" on "Music Bank"". Soompi. Retrieved 2015-12-18.
  56. ↑ J. K (January 8, 2016). "BTS Takes 5th Win for "Run" on "Music Bank," Performances by Dal Shabet, Lucky J, and More". Soompi. Retrieved 2016-01-10.
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