I Need U (BTS song)

"I Need U"
Japanese Single Regular Edition cover
Single by BTS
from the album
Released April 29, 2015
Format
Genre
Length 3:31
Label
Songwriter(s)
Producer(s) Pdogg
BTS Korean singles chronology
"War of Hormone"
(2014)		 "I Need U"
(2015)		 "Dope"
(2015)
BTS Japanese singles chronology
"For You"
(2015)		 "I Need U"
(2015)		 "Run"
(2016)
Music video
"I Need U" on YouTube

"I Need U" is a song recorded by South Korean boy group BTS as the lead single for their third extended play,The Most Beautiful Moment in Life, Part 1 (2015). The original Korean version was released by Big Hit Entertainment on April 29, 2015 in South Korea. The Japanese single version was released on December 8, 2015 in Japan under the Pony Canyon label.

Composition

The original version of the song is in the key of F minor and 158 beats per minute.[1]

Music Video

The teaser for the Korean version of the song was released on YouTube by Big Hit on April 23, 2015[2][3] and the actual music video on April 29, 2015 in South Korea.[4][5] Originally rated 19+, the video was revealed to have been edited to lower the rating down to 15+, as it carefully portrays each band members' stories representing troubled youth.[6] Upon its release, "I Need U" reached one million views in 16 hours—the fastest record for any BTS music video at the time.[7] On May 10, the original, uncut 19+ version of the music video was released, and included nearly two minutes of extended scenes containing darker themes and more graphic imagery than the previous video.[8][9] Both versions of the "I Need U" music videos were produced and directed by Lumpens.[10] On November 20, 2017 the music video crossed 100 million views on YouTube, becoming BTS' tenth music video to do so.[11][12]

The teaser for the Japanese version was released on November 21, 2015[13] and the actual music video on December 1, 2015.[14] It was made by the director Ko Yoojung of Lumpens. The assistant directors were Lee Wonju, Ko Hyunji, Lee Jonghyun, and Jung Nuri. Other personnel on staff were Lee Seogoo working the focus puller, Kim Kyungsuk the gaffer, Song Kwangho the jimmy jib, and the art was done by Cho Yoona.[15]

Editions

The Korean version of the song was not released as a separate single. Two official remixes of the track were later released in May 2016 on The Most Beautiful Moment in Life: Young Forever compilation album.[16]

The Japanese version, initially released September 16, 2015 on Kayo Nenka pt.1 [17] (the Japanese version to the original Korean mini album), was promoted in December as an individual single that included two B-side songs[18]. There were four single album versions:

  • Limited Edition [CD + DVD] PCCA-04298: This edition includes a DVD containing the album jacket making-of footage.[19]
  • Regular Edition [CD Only] PCCA-04300: This edition included 1 of 8 collectible photocards available only with first press albums.[20]
  • Loppi·HMV Limited Edition [CD + DVD] BRCA-00071: This edition includes a DVD containing the music video making-of footage and an exclusive photo gallery.[21]
  • Pony Canyon BTS SHOP Edition [CD Only] SCCA-00032: This edition included 1 of 8 special limited production photocards with a Christmas message on it.[22]

Track listing

Korean Version [Original]
No.TitleWriter(s)Producer(s)Length
1."I Need U"
Pdogg3:31
Korean Version [Compilation album]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Urban Mix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • 보라돌이
  • Slow Rabbit
3:35
2."I Need U" (Remix)
  • Pdogg
  • "Hitman" Bang
  • RM
  • Brother Su
  • SHAUN
3:42
Japanese Version [Regular Edition]+[Shop Edition][23][24]
No.TitleWriter(s)Producer(s)Length
1."I Need U" (Japanese Ver.)
  • Pdogg
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
  • Brother Su
Pdogg3:32
2."Dope (-超ヤベー!-)" (Japanese Ver.)
  • Pdogg
  • Ear Attaack
  • Hitman Bang
  • RM
  • SUGA
  • J-hope
Pdogg4:01
3."Boyz with Fun (フンタン少年団) [Bonus Track]" (Japanese Ver.)
  • SUGA
  • Pdogg
  • Hitman Bang
  • RM
  • J-hope
  • Jin
  • Jimin
  • V
  • SUGA
  • Pdogg
4:05
Total length:11:39

Promotions

Korea

On April 29, 2015, prior to the release of the "I Need U" music video at midnight, BTS broadcast a live comeback preview show[25] on the Naver V LIVE broadcasting app.[26] This was the first time the group collaborated with Naver for comeback promotions. On April 30, BTS held their first comeback stage performance on Mnet’s M Countdown.[27] Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast by KBS due to lyrics containing swears and brand names, such as Converse, Chanel, and Alexander McQueen. The latter track was also deemed unfit for broadcast by MBC.[28] However, the group went on to successfully promote across multiple channels and various programs, including on KBS, MBC, SBS, and Arirang TV.[29] BTS wrapped up promotions for "I Need U" with the last performance held on the May 31 broadcast of SBS Inkigayo.

Japan

To commemorate the release of the Japanese single and generate further interest, a special pop-up shop in collaboration with Shibuya Marui was announced on November 18, 2015.[30] The store ran from November 28 to December 20 and sold limited edition "I Need U" themed BTS goods.[31] Three hi-touch/handshake events carded for 2016 were announced in November and December. They were held in Osaka (January 30), Tokyo (Jan 31),[32] and Sapporo (February 7).[33]

Commercial performance

Immediately after release, "I Need U" became the top trending search term on Korean portal sites and ranked number one on various real-time music charts, including Soribada, Genie, and Daum Music. The song also managed to crack the top 10 on Melon, Bugs, and Naver Music's real-time music charts.[34][35] It debuted at number five on both the Gaon Weekly Digital Chart[36] and the Gaon Download Chart with 93,790 digital units sold in its first week.[37] The single went on to accumulate over 850,000 digital downloads.

On May 5, 2015, "I Need U" won number one on the South Korean music program SBS MTV's The Show, marking BTS' first music show win since debut.[38] The group went on to win an additional award on The Show, one on MBC's Show Champion, one on Mnet's M Countdown, and one on KBS's Music Bank, for a total of five awards.

"I Need U" also charted at number 4 on the Billboard World Digital Songs Chart, ranking the highest out of the six tracks from its parent EP that entered the chart.[39]

Live performances

In addition to comeback promotions on various music programs in Korea, "I Need U" was performed live at several of the largest K-pop concerts and festivals in South Korea, including the 2015 Dream Concert,[40][41] KBS1's 열린음악회 (Open Concert),[42] Asia Song Festival in Busan,[43] and the 2015 Super Seoul Concert in Sky Dome.[44] A special remixed version of the song was presented for the first and only time at the 2015 Melon Music Awards on November 7.[45]

The song was also performed at major overseas events such as the 17th Korea & China Song Festival in Beijing, China, and the 2015 Kpop Concert Live In Yangon Myanmar held to mark the 40th anniversary of Korea-Myanmar diplomatic relations.[46]

Credits and personnel

The Japanese version credits are adapted from the CD liner notes of I Need U.[47]

Recording and Management

Recorded at Dogg Bounce and Carrot Express, South Korea. Management at Asia Content Center Inc., Japan.

Staff / Korea
Staff / Japan

Charts

Original version
Chart (2015) Peak
position
Japan Hot 100 (Billboard)[48] 2
US Billboard World Digital Chart 4[39]
South Korea Gaon Weekly Digital Chart 5[49]
Philippines BillboardPH Hot 100 77[50]
Japanese version
Chart (2015) Peak
position
Japan Billboard Japan Hot 100 4[51]
Japan Oricon Daily CD Single Chart 1[52]
Japan Oricon Weekly CD Single Chart 3[53]
Japan Oricon Yearly CD Single Chart 67[54]

Sales

Country Chart Version Sales
South Korea Gaon Download Chart[55] Original 617,193
Japan Oricon[56] Japanese 95,668
South Korea Gaon Download Chart[57] Urban Mix 30,063
Remix 24,857

Awards and nominations

Year Award-Giving Body Category Result Ref
2015 Melon Music Awards Best Male Dance Won [58][59]

Music program awards

Song Program Date
"I Need U"The ShowMay 5, 2015[60]
M CountdownMay 7, 2015[61][62]
Music BankMay 8, 2015[63]
The ShowMay 12, 2015[64]
Show ChampionMay 13, 2015[65]

Release history

Region Release date Format Version Label Ref.
Worldwide April 29, 2015 Digital download Original Big Hit Entertainment [66]
December 8, 2015 Japanese
[67]
May 2, 2016 Urban Mix, Remix Big Hit Entertainment [68]

References

  1. ↑ "BTS Song Search". tunebat.com. Retrieved 28 September 2018.
  2. ↑ Sun, Mi Kyung (24 April 2015). "방탄소년단, 신곡 '아이 니드 유' 티저 공개..방황하는 청춘" [BTS, revealed 'I NEED U’ teaser... lost youth] (in Korean). OSEN. Retrieved December 30, 2017.
  3. ↑ Big Hit Entertainment (April 23, 2015). "BTS (방탄소년단) 'I NEED U' Official Teaser". YouTube. Retrieved January 27, 2018.
  4. ↑ Danbi, Grace (April 24, 2015). "BTS Gets Sentimental in ′I Need U′ MV Teaser". mwave. Retrieved December 30, 2017.
  5. ↑ Big Hit Entertainment (April 29, 2015). "[MV] BTS (방탄소년단) I NEED U". YouTube. Retrieved January 27, 2018.
  6. ↑ Grace Danbi Hong (April 30, 2015). "BTS′ ′I Need You′ MV Revealed to Have Been Edited to Fit 15+ Standards". Mwave. Retrieved September 21, 2017.
  7. ↑ Sun Mi Kyung (May 1, 2015). "BTS 'I NEED U' MV, achieved 1 million views in 16 hours after its release on YouTube". OSEN. Retrieved September 21, 2017.
  8. ↑ Grace Danbi Hong (May 11, 2015). "BTS Tells the Complete Story in ′I Need U′ Original MV". Mwave. Retrieved September 21, 2017.
  9. ↑ Big Hit Entertainment (May 10, 2015). "BTS (방탄소년단) 'I NEED U' Official MV (Original ver.)". YouTube. Retrieved January 27, 2018.
  10. ↑ "Lumpens Works". lumpens.com. Retrieved September 20, 2017.
  11. ↑ "Amid AMA buzz, BTS' 'I Need U' surpasses 100 million views". KpopHerald. November 20, 2017. Retrieved January 10, 2018.
  12. ↑ Jann, Maggie (November 21, 2017). "BTS MV 'I Need U' Reached 100 Million Views, 10th MV to Dominate the Internet". Korea Portal. Retrieved January 10, 2018.
  13. ↑ BTS Japan Official (November 21, 2015). "BTS (防弾少年団) 'I NEED U (Japanese Ver.)' Official Teaser". YouTube. Retrieved January 27, 2018.
  14. ↑ BTS Japan Official (December 1, 2015). "BTS (防弾少年団) 'I NEED U (Japanese Ver.)' Official MV". YouTube. Retrieved January 27, 2018.
  15. ↑ "BTS_BangTan (방탄소년단)_I Need U (Jap.ver)_Music Video". vimeo.com. Retrieved 6 October 2018.
  16. ↑ "The Most Beautiful Moment In Life: Young Forever by BTS on iTunes". iTunes.
  17. ↑ "防弾少年団「花様年華 pt.1」の日本仕様盤が発売決定！貴重な未公開映像を収録" (in Japanese). Kstyle. July 24, 2015. Retrieved March 6, 2018.
  18. ↑ "防弾少年団、花より美しいビジュアル！？日本最新シングル「I NEED U (Japanese Ver.)」のジャケット写真をKstyle先行公開" (in Japanese). Kstyle. November 12, 2015. Retrieved March 6, 2018.
  19. ↑ "I NEED U (Japanese Ver.) (SINGLE+DVD) (First Press Limited Edition)(Japan Version)". YesAsia. Retrieved December 26, 2017.
  20. ↑ "I NEED U (Japanese Ver.) (Normal Edition)(Japan Version)". YesAsia. Retrieved December 26, 2017.
  21. ↑ "I NEED U (Japanese ver.)[Loppi&HMV Limited Edition] (CD＋DVD)". HMV Japan (in Eng). October 16, 2015. Retrieved December 26, 2017.
  22. ↑ "防弾少年団、東京・大阪での5thシングル発売記念イベントが決定！" (in Japanese). Kstyle. November 13, 2015. Retrieved March 6, 2018.
  23. ↑ "I Need U (Japanese Ver.) [Standard Edition] - Single". iTunes. Retrieved 26 December 2017.
  24. ↑ "I Need U (Japanese Ver.)". Oricon. Retrieved 26 December 2017.
  25. ↑ "BTS 'I NEED U, BTS ON AIR' OnAir".
  26. ↑ NaverStarcast (April 30, 2015). "[STARCAST] "Did you come in via the entrance?"… BTS, held a successful self-employed business". Naver. NAVERENTER. Retrieved September 21, 2017.
  27. ↑ Hea Jung Min (May 5, 2015). "BTS, Jang Hyun Seung, EXID and More Rock ′M COUNTDOWN′". Mwave. Retrieved September 21, 2017.
  28. ↑ Mun, Wansik. "'KBS방송부적격' 방탄소년단 측 "가사 수정 안할 것"" [KBS Deems Three of BTS’ New Tracks Unfit for Broadcast]. Naver. Retrieved 16 October 2017.
  29. ↑ NaverStarcast (May 7, 2015). "[STARCAST] BTS, show us the stand- by room of 'I NEED U'!". Naver. NAVERENTER. Retrieved September 21, 2017.
  30. ↑ "防弾少年団、「I NEED U (Japanese ver.)」発売記念！渋谷マルイとのコラボスペシャルショップオープン決定！". BTS Japan Official. November 18, 2015. Retrieved March 6, 2018.
  31. ↑ "防弾少年団、渋谷マルイとコラボしたスペシャルショップが復活". Kstyle (in Japanese). November 18, 2015. Retrieved March 6, 2018.
  32. ↑ "防弾少年団、東京・大阪での5thシングル発売記念イベントが決定！". Kstyle (in Japanese). November 13, 2015. Retrieved March 6, 2018.
  33. ↑ "「I NEED U (Japanese Ver.)」発売記念リリースイベント、札幌での"メンバー個別握手＆カードお渡し会"が2月7日(日)に決定！" [Commemoration release event of 'I Need You (Japanese Ver.)' in Sapporo]. BTS Japan Official (in Japanese). December 4, 2015. Retrieved March 6, 2018.
  34. ↑ Lee, Ji Young (April 4, 2015). "방탄소년단, 신곡 'I NEED U' 제대로 터졌다 '차트 순항 시작'" [BTS, new song 'I NEED U']. enews24 (in Korean). Retrieved December 30, 2017.
  35. ↑ Kim Sa Ra (April 29, 2015). "BTS, new song 'I NEED U' No.1 SNS popular # 'Hashtag'". Naver. OSEN. Retrieved September 21, 2017.
  36. ↑ "2015년 19주차 Digital Chart". Gaon Music Chart (in Korean). Retrieved 16 October 2017.
  37. ↑ "2015년 19주차 Download Chart". Gaon Music Chart (in Korean). Retrieved 16 October 2017.
  38. ↑ Kim Sa Ra (May 9, 2015). "BTS, First top prize at terrestrial program. "We won't forget the valuable meaning of trophy"". Naver. OSEN. Retrieved September 21, 2017.
  39. 1 2 Jeff Benjamin (May 7, 2015). "BTS Hit New Peaks on World, Heatseekers Albums Charts With 'The Most Beautiful Moment in Life'". Billboard. Retrieved September 19, 2015.
  40. ↑ Park, Byung Joon (May 24, 2015). "[S포토+] 방탄소년단, "무대 위의 카리스마 방탄소년단" (2015 드림콘서트)". STARdailynews (in Korean). Retrieved January 7, 2018.
  41. ↑ Park, Eun-hee (May 25, 2015). "[S영상] 샤이니 EXID 방탄소년단 B1A4 인피니트 등 출연진 '화려한 무대' 스케치 (2015 드림콘서트)". STARdailynews (in Korean). Retrieved January 7, 2018.
  42. ↑ "통일박람회 2015 기념 'KBS 열린음악회' 개최" [KBS Open Concert in commemoration of 2015]. Asia News Agency (in Korean). May 22, 2015. Retrieved January 6, 2018.
  43. ↑ Tomale, Diana (December 14, 2017). "Korean Groups Red Velvet, EXO, GOT7 And BTS Along With Other Asian Pop Stars Will Take Part In 2015 Asia Song Festival In Busan". Korea Portal. Retrieved January 6, 2018.
  44. ↑ Lee, Eun Joo (December 14, 2015). "비스트·방탄소년단 뜨자 함성… 야광봉 든 해외팬 7000명 탄성". Naver (in Korean). seoul.co.kr. Retrieved January 11, 2018.
  45. ↑ Sun, Yonhui (November 7, 2015). "'멜론뮤직어워드' 방탄소년단, 무대 꽉 채운 드라마틱한 퍼포먼스" ['Melon Music Awards' BTS, Dramatic Performance Stage]. TV Daily (in Korean). Retrieved January 8, 2018.
  46. ↑ "2015 K-pop concert Live in Yangon to feature special fan opportunities". The Myanmar Times. June 1, 2015. Retrieved January 7, 2018.
  47. ↑ I Need U (CD Album; Liner notes). BTS. Japan: Pony Canyon. 2015. PCCA-04300.
  48. ↑ "BTS Japan Hot 100 History". billboard.com. Retrieved 10 October 2018.
  49. ↑ "2015년 19주차 Digital Chart". gaonchart.co.kr (in Korean). Retrieved February 13, 2018.
  50. ↑ "BillboardPH Hot 100". Billboard Philippines. July 24, 2017. Retrieved September 25, 2017.
  51. ↑ "Japan Hot 100". Billboard (in Japanese). December 26, 2015. Archived from the original on February 18, 2018. Retrieved February 13, 2018.
  52. ↑ Jeon, Su Mi (December 9, 2015). "BTS Tops Oricon Daily Singles Chart with ′I NEED U (Japanese Ver.)′". Mwave. Retrieved February 18, 2018.
  53. ↑ "2015年12月21日付". oricon.co.jp (in Japanese). Archived from the original on February 18, 2018. Retrieved December 14, 2017.
  54. ↑ "年間 CDシングルランキング 2015年度". oricon.co.jp (in Japanese). Archived from the original on February 18, 2018.
  55. ↑ "2015 Gaon Download Chart". Gaon Music Chart (in Korean). Archived from the original on January 19, 2018. Retrieved January 15, 2018.
  56. ↑
    • "週間　CDシングルランキング 2015年12月21日付". ORICON STYLE (in Japanese). Archived from the original on 16 December 2015. Retrieved 16 December 2015.
    • "般社団法人 日本レコード協会" [Certifications of December 2015]. www.riaj.or.jp (in Japanese). Archived from the original on January 19, 2018. Retrieved January 12, 2016.
  57. ↑ "2016년 19주차 Download Chart". Gaon Music Chart (in Korean). Archived from the original on January 19, 2018. Retrieved January 15, 2018.
  58. ↑ Song, Jae-won (November 7, 2015). "남자댄스부문 수상한 방탄소년단 [2015 멜론뮤직어워드]" [BTS Wins Best Male Dance [2015 Melon Music Awards]]. HeraldCorp. Retrieved January 7, 2018.
  59. ↑ Kim, Ye-Na (November 7, 2015). "[2015 MMA] 방탄소년단, 댄스남자 부문 "더 멋진 퍼포먼스 기대"". TVReport (in Korean). Retrieved January 11, 2018.
  60. ↑ Cho, Hye-jin (May 6, 2015). "방탄소년단(BTS), 'I NEED U'로 대망의 '첫 1위'…'축하해' (BTS 'I NEED U' Long-awaited First Place)". topstarnews (in Korean). Retrieved January 7, 2018.
  61. ↑ Jung, Yoo-jin (May 7, 2015). "방탄소년단, '더쇼' 이어 '엠카' 1위.."아미 사랑한다" 애정 과시". OSEN (in Korean). Retrieved January 7, 2018.
  62. ↑ Lim, Jeong-yeo (May 8, 2015). "BTS places first on 'M! Countdown,' beats EXID". KpopHerald. Retrieved January 7, 2018.
  63. ↑ Kim, Sara (May 8, 2015). "방탄소년단, '엠카' 이어 '뮤뱅' 1위 "더 겸손하게 음악하겠다"" [BTS' "I Need U" Wins First Place on "Music Bank"]. OSEN (in Korean). Retrieved January 7, 2018.
  64. ↑ Sungmyung, Kyungjae (May 13, 2015). "방탄소년단, '더쇼' 2주연속 1위..4관왕 "눈물 흘립니다"" [BTS,'The Show', Number 1 for 2 Weeks, 4th Trophy]. OSEN (in Korean). Retrieved January 7, 2018.
  65. ↑ Mark, Jae-min (May 13, 2015). "방탄소년단, '쇼챔피언' 1위..벌써 5개 트로피" [BTS,'Show Champion', Number 1..5 Trophies]. OSEN (in Korean). Retrieved January 7, 2018.
  66. ↑ "The Most Beautiful Moment in Life, Pt. 1". itunes.com. Retrieved 26 December 2017.
  67. ↑ "I Need U (Japanese Ver.) [Standard Edition] - Single". itunes.com. Retrieved 26 December 2017.
  68. ↑ "The Most Beautiful Moment in Life: Young Forever". itunes.com. Retrieved 13 December 2017.
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