The Most Beautiful Moment in Life, Part 1

The Most Beautiful Moment in Life, Part 1
EP by BTS
Released April 29, 2015
Recorded 2015
Genre
Length 31:27
Language Korean
Label Big Hit Entertainment
Producer Pdogg
BTS chronology
Wake Up
(2014)		 The Most Beautiful Moment in Life, Part 1
(2015)		 The Most Beautiful Moment in Life, Part 2
(2015)
Singles from The Most Beautiful Moment in Life, Part 1
  1. "I Need U"
    Released: April 29, 2015
  2. "Dope (쩔어)"
    Released: June 24, 2015
Pink & White Version

The Most Beautiful Moment in Life, Part 1 (Hangul: 화양연화 pt.1; Hanja: 花樣年華 pt.1; MR: HwaYangYeonHwa pt.1) is the third extended play by South Korean boy band BTS. The album was released on April 29, 2015 by Big Hit Entertainment.[1] It is available in two versions and contains nine tracks, with "I Need U" as the lead single and "Dope (쩔어)" as a promoted follow-up single.

Background and release

On April 6, 2015, BTS announced their comeback date for April 29, and revealed that all members participated in writing songs for the album.[2] On April 17, an animated comeback trailer[3] was uploaded on Big Hit Entertainment's official YouTube channel, which featured the album's intro track performed by Suga.[4] On April 19, Big Hit Entertainment announced the title of the album, and the first set of member concept photos[5] was posted on their official Twitter account. Along with the reveal of the second set of concept photos,[6] it was stated that two different cover design versions of the album would be released, Pink and White. The album would also include a 120-page photobook and a random photo card.[7] Big Hit Entertainment released the first music video teaser for the album's lead single "I Need U" on April 23.[8] On April 26, the album's track list was revealed, and an album preview was uploaded on Big Hit Entertainment's YouTube channel.[9] Two of the album's tracks, "Boyz with Fun" and "Converse High," had previously been previewed at the 2015 BTS Live Trilogy Episode I: BTS Begins concert held in Seoul on March 29.[10]

On June 14, BTS posted concept photos[11][12] for the follow-up promotion track "Dope (쩔어)" through their official Facebook page, captioned with the opening line of the song: “Welcome, first time with BTS?"

Music videos

The music video for "I Need U" was released on April 30, 2015.[13] The video was revealed to have been edited to lower the 19+ rating down to a 15+ rating, as it carefully portrays each band members' stories representing troubled youth.[14] On May 10, the uncut, original 19+ version of the music video was released, which includes nearly two minutes of extended scenes and contains darker themes and more graphic imagery than the previous video.[15] Both versions of the "I Need U" music videos were produced and directed by Lumpens.[16]

On June 24, Big Hit Entertainment released the music video for "Dope (쩔어)" on Youtube.[17] It features each of the members dressed up to represent various occupations, such as a police officer or office worker, while dancing fast-paced choreography.[18] The dance was choreographed by Keone Madrid, and the music video was produced and directed by GDW.[19]

Promotions

On April 29, 2015, prior to the release of the "I Need U" music video at midnight, BTS broadcast a live comeback special [20] called "I NEED U, BTS ON AIR" through Naver Starcast.[21] On April 30, BTS held their first comeback stage performance on Mnet’s M Countdown.[22] Two tracks from the album, "Boyz with Fun" and "Converse High", were deemed unfit for broadcast by KBS due to lyrics containing swears and brand names, such as Converse, Chanel, and Alexander McQueen.[23] The latter track was also deemed unfit for broadcast by MBC.[24] However, the group went on to successfully promote across multiple channels and various programs, including on KBS, MBC, SBS, and Arirang TV.[25] BTS wrapped up promotions for "I Need U" with the last performance held on the May 31 broadcast of SBS Inkigayo.

On June 13, BTS announced their plans to hold follow-up promotions on music show programs with the track "Dope (쩔어)",[26] and subsequently made their comeback on the June 25 broadcast of M Countdown.[27] Promotions for "Dope" concluded on July 5 with their final performance on Inkigayo.

Commercial performance

Immediately after the release of the album, "I Need U" became the top trending search term on Korean portal sites and ranked number one on various real-time music charts, including Soribada, Genie, and Daum Music. The song also managed to crack the top 10 on Melon, Bugs, and Naver Music's real-time music charts.[28] The music video for "I Need U" reached one million views in 16 hours, while the "Dope (쩔어)" music video garnered one million views in less than 15 hours[29]—the fastest record for any BTS music video at the time. "Dope" gained considerable attention internationally as it became the subject of numerous reaction videos on YouTube, the most noteworthy being from the Fine Brothers[30] channel.[31] "Dope" went on to become the group's first music video to surpass 100 million views on YouTube, making BTS the first K-pop group outside the "big three" Korean entertainment agencies (SM, YG, and JYP) to achieve this feat.[32]

On May 5, 2015, "I Need U" won number one on the South Korean music program SBS MTV's The Show, which marked their first music show win since their debut.[33] The group went on to win an additional award on The Show, one on MBC's Show Champion, one on Mnet's M Countdown, and one on KBS's Music Bank, for a total of five awards. In South Korea, the single "I Need U" debuted at number five on both the Gaon Weekly Digital Chart[34] and the Gaon Download Chart with 93,790 digital units sold in its first week.[35] The single went on to accumulate over 850,000 digital downloads. Additionally, the album debuted at number two on the Gaon Weekly Album Chart and rose to number one the following week.[36] It peaked at number two on the Gaon Monthly Album Chart in May.[37] In China, BTS ranked number one for two consecutive weeks on the Gaon Weibo Chart,[38] a weekly rank of the top 10 most popular Korean artists based on data gathered from China’s most popular social media platform, Weibo. In Japan, the album debuted at number 24 on the Oricon Weekly Album Chart[39] and number 45 on the Oricon Monthly Album Chart.[40] The Most Beautiful Moment in Life, Part 1 was the sixth best-selling album in South Korea in 2015 with sales over 200,000 copies.[41]

BTS charted a total of six songs on the Billboard World Digital Songs Chart, with "I Need U" ranked highest at number four, followed by "Dope" (number 11), "Hold Me Tight" (number 12), "Boyz with Fun" (number 13), "Converse High" (number 15), and "Outro: Love is Not Over" (number 25).[42] On July 11, after having completed follow-up promotions, "Dope" peaked at number three on the World Digital Songs chart.[43] The album also debuted at number two on the Billboard World Albums Chart, peaked at number six on the Billboard Top Heatseekers Chart, and entered the Billboard Independent Albums Chart for the first time at number 20, all of which were the highest for any BTS album at the time.[42] The Most Beautiful Moment in Life, Part 1 was named by Fuse as one of the "27 Best Albums of 2015 So Far",[44] with BTS being the only Korean artist to be recognized on the list.

Track listing

Credits adapted from the Korean Broadcasting System's approval for public broadcasting and the liner notes of the physical album.[45]

No.TitleWriter(s)Producer(s)Length
1."Intro: 화양연화" (Intro: HwaYangYeonHwa / Intro: The Most Beautiful Moment in Life)
Slow Rabbit2:03
2."I Need U"
Pdogg3:31
3."잡아줘" (Jabajwo / Hold Me Tight)
  • Slow Rabbit
  • Pdogg
  • V
  • Rap Monster
  • Suga
  • J-Hope
Slow Rabbit4:35
4."Skit: Expectation!" 
  • Pdogg
  • "Hitman" Bang
2:27
5."쩔어" (Jjeoreo / Dope)
  • Pdogg
  • 귓방망이
  • "Hitman" Bang
  • Rap Monster
  • Suga
  • J-Hope
Pdogg4:00
6."흥탄소년단" (Heungtan-Sonyeondan / Boyz with Fun)
  • Suga
  • Pdogg
  • "Hitman" Bang
  • Rap Monster
  • J-Hope
  • Jin
  • Jimin
  • V
  • SUGA
  • Pdogg
4:04
7."Converse High"
  • Pdogg
  • Slow Rabbit
  • Rap Monster
  • Suga
  • J-Hope
  • Pdogg
  • Slow Rabbit
3:29
8."이사" (Isa / Moving On)
  • Pdogg
  • Rap Monster
  • Suga
  • J-Hope
Pdogg4:52
9."Outro: Love Is Not Over"
  • Jungkook
  • Slow Rabbit
  • Pdogg
  • Jin
  • Jungkook
  • Slow Rabbit
2:23
Total length:31:30

Charts

Sales and certifications

ChartSales
South Korea (Gaon) 412,144+[51]
Japan (Oricon)
  • JPN Edition: 5,019+[47]
  • KOR Edition: 7,042+[40]
United States 2,000+[42]

Awards and nominations

Music award ceremonies

Year Bout Ceremony Award Result ref
2015 17th Mnet Asian Music Awards UnionPay Album of the Year Nominated [52]
2016 30th Golden Disk Awards Disk Bonsang Won [53]
25th Seoul Music Awards Bonsang Award Won [54]

Music program awards

Song Program Date
"I Need U"The ShowMay 5, 2015[55]
M CountdownMay 7, 2015[56]
Music BankMay 8, 2015[57]
The ShowMay 12, 2015[58]
Show ChampionMay 13, 2015[58]

Release history

Country Date Format Label Notes
South Korea April 29, 2015 CD, Digital download Loen Entertainment N/A
Japan May 2, 2015 CD
Taiwan June 2, 2015
Japan September 16, 2015 Pony Canyon Japanese edition

See also

References

  1. ↑ "The Most Beautiful Moment In Life, Pt. 1 by BTS on iTunes". iTunes.
  2. ↑ Kim Sa Ra (April 6, 2015). "BTS, A surprise comeback on April 29th... the members participated in writing their songs". Naver. OSEN. Retrieved 2017-09-21.
  3. ↑ "화양연화 pt.1 Comeback Trailer".
  4. ↑ E. Kim (April 17, 2015). "BTS Packs a Punch with Emotional Comeback Trailer". Soompi. Retrieved 2017-09-21.
  5. ↑ Kim Sa Ra (April 20, 2015). "BTS, revealed a comeback picture of 'In the mood of love'. The youth's precarious moment". Naver. OSEN. Retrieved 2017-09-21.
  6. ↑ Kim Sa Ra (April 21, 2015). "BTS, expressed precariousness of day-dreaming..'In the mood for Love'". Naver. OSEN. Retrieved 2017-09-21.
  7. ↑ "화양연화 Pt.1 (Pink, White) on BTS X OFFICIALSHOP". BTS OFFICIAL SHOP.
  8. ↑
    • Sun Mi Kyung (April 24, 2015). "BTS, revealed 'I NEED U' teaser... lost youth". Naver. OSEN. Retrieved 2017-09-21.
    • Grace Danbi Hong (April 24, 2014). "BTS Gets Sentimental in ′I Need U′ MV Teaser". Mwave. Retrieved 2017-09-21.
  9. ↑ Grace Danbi Hong (April 27, 2014). "BTS Unveils Album Preview and Tracklist for ′In the Mood for Love Pt.1′". Mwave. Retrieved 2017-09-21.
  10. ↑ "BTS wraps up their 2nd concert + previews new songs 'Converse High' & 'Fun Boys'". Allkpop. Retrieved 13 October 2017.
  11. ↑ C. Kim (June 15, 2015). "Update: BTS Drops Concept Photos for Upcoming Comeback With "Sick"". Soompi. Retrieved 2017-09-21.
  12. ↑ NaverStarcast (June 26, 2015). "[STARCAST] BTS got hired? The MV venue of the band's follow-up song <DOPE>!". Naver. NAVERENTER. Retrieved 2017-09-21.
  13. ↑ C. . (April 29, 2015). "BTS Are Urban Misfits in Music Video for "I Need U"". Soompi. Retrieved 2017-09-21.
  14. ↑ Grace Danbi Hong (April 30, 2015). "BTS′ ′I Need You′ MV Revealed to Have Been Edited to Fit 15+ Standards". Mwave. Retrieved 2017-09-21.
  15. ↑
    • ddangha (May 10, 2015). "BTS Releases 19+ Original Version of "I NEED U" MV". Soompi. Retrieved 2017-09-21.
    • Grace Danbi Hong (May 11, 2015). "BTS Tells the Complete Story in ′I Need U′ Original MV". Mwave. Retrieved 2017-09-21.
  16. ↑ "Lumpens Works". lumpens.com. Retrieved 2017-09-20.
  17. ↑ E. Kim (June 23, 2015). "BTS Is the Definition of Charisma in New MV for "Dope"". Soompi. Retrieved 2017-09-21.
  18. ↑ Grace Danbi Hong (May 11, 2015). "BTS Tells the Complete Story in ′I Need U′ Original MV". Mwave. Retrieved 2017-09-21.
  19. ↑ "GDWFILMS Works". gdfilms. Retrieved 2017-09-20.
  20. ↑ "BTS 'I NEED U, BTS ON AIR' OnAir".
  21. ↑ NaverStarcast (April 30, 2015). "[STARCAST] "Did you come in via the entrance?"… BTS, held a successful self-employed business". Naver. NAVERENTER. Retrieved 2017-09-21.
  22. ↑ Hea Jung Min (May 5, 2015). "BTS, Jang Hyun Seung, EXID and More Rock ′M COUNTDOWN′". Mwave. Retrieved 2017-09-21.
  23. ↑ Mun, Wansik. "'KBS방송부적격' 방탄소년단 측 "가사 수정 안할 것"". Naver. Retrieved 16 October 2017.
  24. ↑ deedeegii (April 21, 2015). "KBS Deems Three of BTS' New Tracks Unfit for Broadcast". Soompi. Retrieved 2017-09-21.
  25. ↑ NaverStarcast (May 7, 2015). "[STARCAST] BTS, show us the stand- by room of 'I NEED U'!". Naver. NAVERENTER. Retrieved 2017-09-21.
  26. ↑ "BTS to promote with follow-up song 'Sick' + previews choreography". Allkpop. Retrieved 16 October 2017.
  27. ↑ deedeegii (June 23, 2015). "BTS to Kick Off "Dope" Promotions on Mnet's "M!Countdown" This Week". Soompi. Retrieved 2017-09-21.
  28. ↑ Kim Sa Ra (April 29, 2015). "BTS, new song 'I NEED U' No.1 SNS popular # 'Hashtag'". Naver. OSEN. Retrieved 2017-09-21.
  29. ↑ Sun Mi Kyung (May 1, 2015). "BTS 'I NEED U' MV, achieved 1 million views in 16 hours after its release on YouTube". Naver. OSEN. Retrieved 2017-09-21.
  30. ↑ "YOUTUBERS REACT TO K-Pop #3". YouTube. Retrieved 16 October 2017.
  31. ↑ Kim, Young Jin. "방탄소년단의 리액션 비디오는 어떻게 세계로 갔을까". Naver. Retrieved 16 October 2017.
  32. ↑ "BTS's "Dope" Becomes Their 1st MV To Hit 100 Million Views". Soompi. Retrieved 16 October 2017.
  33. ↑ Kim Sa Ra (May 9, 2015). "BTS, First top prize at terrestrial program. "We won't forget the valuable meaning of trophy"". Naver. OSEN. Retrieved 2017-09-21.
  34. ↑ "2015년 19주차 Digital Chart". Gaon Music Chart. Retrieved 16 October 2017.
  35. ↑ "2015년 19주차 Download Chart". Gaon Music Chart. Retrieved 16 October 2017.
  36. 1 2 "2015년 20주차 Album Chart". gaonchart.co.kr (in Korean). May 9, 2015. Retrieved 2015-05-16.
  37. 1 2 "Gaon Album Chart - May 2015". Gaon Chart. Archived from the original on June 11, 2015. Retrieved 2016-01-08.
  38. 1 2 deedeegii (May 16, 2015). "BTS Takes 1st Place on Gaon Weibo Chart for 2 Consecutive Weeks". Soompi. Retrieved 2017-09-21.
  39. 1 2 "オリコン週間 CDアルバムランキング 2015年04月27日〜2015年05月03日 21〜30位". ORICON STYLE. Retrieved 2015-09-20.
  40. 1 2 3 Oricon Style Monthly Chart Originally from Oricon Albums Chart (May 2015). Archived on July 29, 2015. Retrieved on July 29, 2015.
  41. 1 2 "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-01-21.
  42. 1 2 3 4 5 6 7 Jeff Benjamin (May 7, 2015). "BTS Hit New Peaks on World, Heatseekers Albums Charts With 'The Most Beautiful Moment in Life'". Billboard. Retrieved 2015-09-19.
  43. ↑ E. Kim (July 9, 2015). "BTS' "Dope" Charges to 3rd Place on Billboard's World Digital Songs Chart". Soompi. Retrieved 2015-09-19.
  44. ↑ Fuse Staff (June 23, 2015). "27 Best Albums We've Heard in 2015...So Far". Fuse.tv. Retrieved 2015-06-26.
  45. ↑ "화양연화 pt.1". naver (in Korean). 29 April 2015. Retrieved 12 October 2018.
  46. ↑ "2016 Weekly Album Chart - Week 11". Gaon Chart. Retrieved 2016-03-17.
  47. 1 2 "Oricon Album Ranking Weekly (14/09/2015–202/09/2015)" (in Japanese). Oricon.
  48. ↑ "국내 대표 음악 차트 가온차트!". gaonchart.co.kr. Retrieved 2017-01-21.
  49. ↑ "Billboard Philippines Hot 100: Week August 21". Billboard Philippines. Retrieved 2017-09-25.
  50. ↑ "Billboard Philippines Hot 100: Week September 4". Billboard Philippines. Retrieved 2017-09-26.
  51. ↑ Gaon Chart Sales
    • "2015 Album Chart". Gaon Music Chart (in Korean). Retrieved August 11, 2018.
    • "2016 Album Chart". Gaon Music Chart (in Korean). Retrieved August 11, 2018.
    • "2017 Album Chart". Gaon Music Chart (in Korean). Retrieved August 11, 2018.
    • "August 2018 Album Chart". Gaon Music Chart (in Korean). Retrieved September 8, 2018.
  52. ↑ R. Ramirez (December 2, 2015). "2015 MAMA: BIGBANG and EXO Take Home The Grand Prizes". Soompi. Retrieved 2016-02-22.
  53. ↑ J. K (January 21, 2016). "Winners of the 30th Golden Disc Awards, Day Two". Soompi. Retrieved 2016-02-22.
  54. ↑ ilmare42. "Winners of 25th Seoul Music Awards". Soompi. Retrieved 2016-02-22.
  55. ↑ "BTS Takes First-Ever Music Show Win on "The Show" with "I Need You"". Soompi. Retrieved 2015-09-19.
  56. ↑ "BTS Takes Home First M!Countdown Win With "I NEED U"". Soompi. Retrieved 2015-09-19.
  57. ↑ "BTS's "I Need U" Wins First Place on "Music Bank"". Soompi. Retrieved 2015-09-19.
  58. 1 2 James Buhain (May 14, 2015). "BTS Take Home 5th Music Show Trophy For 'I Need U'". KpopStarz. Retrieved 2015-09-19.
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