The Edge (radio station)

Early years

The modern The Edge radio network evolved out of a local top 40 Hamilton radio station, Buzzard 98FM. The station, a combination of urban and contemporary hit radio and aimed at men and women under 30, was started by locals Grant Hislop, Joe Dennehy and Martin Dempster on 1 December 1992 on the 97.8FM frequency still used by The Edge in the Hamilton market today. Buzzard 98FM was run alongside sister station The Rock 93FM which had launched a year earlier.

In 1994 both Buzzard 98FM, The Rock 93FM and The Rock 100FM in Taranaki were sold to the Taranaki-based company Energy Enterprises which operated Energy FM in the area. Buzzard 98FM was rebranded as The Edge 97.8FM and switched to a Top 40 format.

From 1998 The Edge began networking around the North Island to smaller markets where Energy Enterprises already operated other stations, such as Taranaki, Rotorua, Bay of Plenty and Hawkes Bay. In 1999 Energy Enterprises merged with Radio Otago to form RadioWorks; the merger allowed RadioWorks to network their North Island based stations into the South Island. As a result, The Edge began broadcasting in Christchurch, Dunedin, Invercargill and later Queenstown and Nelson. In 2000 and 2001, The Edge continued to expanded further into other markets – Wellington, Palmerston North, Taupo, Gisborne, Whangarei, the Bay of Islands and Kapiti. Oamaru and Timaru began broadcasting The Edge in 2002.

Relocation to Auckland

In 2001, The Edge prepared to enter New Zealand's largest radio market, Auckland, by moving their studios to the city. From late 2001 to early 2003 The Edge began broadcasting on Sky Digital channel 100 to allow the network to reach a limited portion of markets, such as Auckland, in which the network did not have an FM frequency. Programming on Sky Digital had its own set of nationwide advertisements and its own station id. In mid 2002, the Sky Digital feed became advert free, with fill in music played during advert breaks; this music was also heard on the radio if a local advert break ended sooner than scheduled.

While The Edge had been broadcasting from Auckland since 2001 it took until 2003 before the station could go on air in Auckland. Channel Z began broadcasting on 93.8FM through a transmitter outside of Auckland and took over the Sky Digital channel allocation. The Edge was able to take over the 94.2 Auckland frequency previously used by Channel Z. The Edge advertised itself nationally as "New on 94.2", recorded live from the Sky Tower on their first day of broadcast in Auckland, and repeated many of their most successful promotions such as 'Two Strangers and a Wedding'.

Further expansion

The Edge has continued to expand the markets in which it operates. In 2004 The Edge started broadcasting to Central Otago and in Southland coverage was extended to cover Gore which resulted in a loss of sound quality for listeners in the rest of Southland and Dunedin. In April 2008 The Edge ceased broadcasting in Central Otago with The Rock taking over this frequency. On 1 December 2009 The Edge began broadcasting in Blenheim.

The Edge made a return to Sky Digital on channel 500 in early 2011, then channel 420 after Sky reshuffled some of the channel numbering. This channel allocation had been used by The Edge in 2001-2002 and was taken over by Channel Z followed by Channel Z's successor Kiwi FM. The Sky Digital feed included the same programming and advertising as Auckland. This feed was discontinued on 29 June 2016.

The Edge TV

The Edge TV logo used from its launch in 2014 until the station rebrand in 2016.

On 27 June 2014, TV channel The Edge TV was launched as an extension of the radio brand. Available on digital terrestrial, satellite, and internet platforms, The Edge TV play music videos, screen specialist music and pop culture shows and broadcast original video content filmed with The Edge radio hosts. The Edge TV replaced C4, which was a music channel run by MediaWorks.

The first broadcast of The Edge TV was at 4 pm on 27 June 2014 opening with a video giving a brief history of The Edge and the presenters introducing themselves before going into the first show which was Hot Right Now. The very first music video to play on The Edge TV was "Problem" by Ariana Grande featuring Iggy Azalea.^[7]

On 22 January 2016, the station rebranded to be consistent across its radio station, website, and TV channel.^[8]

Weekdays

Weekends

Jono, Ben & Sharyn's Least Worst Bits from the Week airs 6–9 am on Saturday and features clippings of the best segments from the week's The Edge Afternoons shows.

The Edge Fresh 40 is an afternoon chart show and the station's flagship weekend programme. It airs 2–5 pm on Saturday and is hosted by Marty Hehewerth and Steph Monks. Prior to 2017, the show was named The Edge Fat 40.

The Edge Mix airs Saturdays 9 pm–midnight and is an advertisement-free show with songs mixed by DJ Sean Hill. It was previously mixed by American electronic and dance duo The Chainsmokers, and Erika Moore.

Greatest 8 is a countdown of the eight best things that happened through the week on Dom, Meg & Randell's show. It is presented by Clint Randell and airs 7-9 am on Sunday.

The Edge 30 Extra airs 6–8 pm on Sunday nights and features segments from the past week's The Edge 30 shows.

From 9 am, other weekend slots are usually filled by presenters Megan Annear, Sean Hill, Reagan White, Sam Robertson, and Ricky Bannister.

All The Hits

Named after the station slogan, All The Hits plays daily filling in gaps within other shows on The Edge TV schedule. Music videos, mostly pop music, is played out with ads and idents in between.

Daily Feed

Daily Feed is the flagship 60-minute live youth show, and airs on weekdays from 4pm. It is hosted by Marty Hehewerth and Steph Monks, the hosts of the radio show The Edge 30. The show launched on March 2017, hosted by Guy Mansell, Steph Monks and Sam Robertson. Guy and Sam previously hosted The Edge 30 along with Steph, and now host the radio show The Edge Workday Action Battle Team and the TV show What You Want. Daily Feed features the latest in music, entertainment, celebrity interviews, behind the scenes content and competitions, all in between with music videos. The show interacts with the audience via social media.

What You Want

What You Want is a 60-minute live music video request show that airs on weekdays from 3pm and is hosted by Guy Mansell and Sam Robertson, the hosts of the radio show The Edge Workday Action Battle Team. The show launched in 2017, hosted by Megan Annear and later in the year by Sean Hill until the end of 2017. Megan now co-hosts The Edge Breakfast with Dom, Meg & Randell radio show. What You Want also has content of various types in between music videos. They use a phone hotline, text message service and social media to collect music video requests.

The Edge 30 Frontrunners

The Edge 30 Frontrunners is a half-hour show that airs on weekdays at 5pm, right after Daily Feed. It counts down top 10 songs performing well on the radio show The Edge 30 countdown. An extended version of Frontrunners airs on Edge TV as The Edge 30 on Sundays at 9am.

The Edge Fresh 40

The Edge Fresh 40 is a chart show that counts down the top 40 songs in New Zealand. It airs 10am to 1pm Saturdays and is repeated 6pm to 9pm on Sunday evenings. The show was previously called The Edge Fat 40.

Top 10

Top 10 is an hour-long show that counts down a list of music videos based on a given subject. It airs 9am weekdays and later repeats at 8pm. The show airs on weekends at 4pm.

This vs That

This vs That is a half-hour long show that puts together two artists, genres or concept. It airs 7:30pm weeknights.

Hot Tune Time Machine

Hot Tune Time Machine is an hour long show that airs 12pm weekdays. It airs music videos that haven't played on The Edge TV for a while or is considered a throwback.

Gym Bangers

Gym Bangers is a three-hour show that airs at 6am weekdays. It airs music videos that are suitable to have a workout to.

The Edge Mix

The Edge Mix airs Friday and Saturday nights, until 9 pm until early the next morning.

Uncover Discover

Uncover Discover is a New Zealand On Air-funded segment that features New Zealand artists with a newly-released NZ On Air funded music video. Previously, the segment was known as Decent Exposure. A new Uncover Discover profile is released two weeks. The segment airs across The Edge TV schedule.

Seasonal shows

Former shows

Strangers and a Wedding

The Edge is the only radio station in New Zealand to ever try this competition, where the station selects male and female entrant(s) and marries the couple the minute they meet at the altar. While overseas stations have tried this promotion, the result has often seen the couple splitting after a short time.

The station first ran this competition in September 1999, entitled Two Strangers and a Wedding, then again in October 2003 under the same title.

In September 2007, the competition was called Three Strangers and a Wedding, where this time the bride was found first instead of the groom and two possible grooms were chosen. The bride then chose her groom when she met both grooms for the first time at the altar.

In August–September 2015, the station ran the competition for a fourth time, entitled Four Strangers and a Wedding. The groom was found first, who chose his bride from three potential brides, before meeting the one he chose at the altar.

All of the couples formed through this competition – Zane and Paula Nicholl (1999), Steve and Kersha Veix (2003), Paul and Chantelle Court (2007), and Aaron and Sade Schuurman (2015) – are still together today. The first three couples now have children; the fourth plan to in 2017.

Inmates

This competition was run in March 2000, coinciding with The Edge's launch in Wellington. Five contestants were locked in a luxury Wellington apartment for six weeks where their only contact with the outside world was a computer each where they could chat to the public or by talking through an 0900 number. The public could view the Inmates actions through live Webcams and vote for their favourite Inmate and the Inmate with the least votes for the week went home. While this competition was very much like Big Brother or Survivor, the concept was then new to New Zealanders as this competition took place before both these shows aired on New Zealand TV.

Elope to Las Vegas

This competition was run in August 2000 and August 2011. A couple already intending on getting married was given the opportunity to have a secret wedding in Las Vegas. Various couples entered and the listeners chose the couple they wanted to see married, names were changed and voices disguised so no one had any idea who was getting married. After the wedding the winning couple had to then call the family and inform them they are in Vegas and have just been married.

Bank It, Or Burn It

Listeners were given the opportunity to say why they needed $5000 and then once a winner was selected the public had to vote whether the winner was allowed to keep the money or whether the winner should have to burn it. The first time the competition was run, in July 2001, the winner stated she would use the money for a breast reduction, the listeners voted to burn the money and since it is not legal to burn New Zealand money the money was converted into Australian currency and then burnt. The second time, in March 2003, the prize money was $10,000 and the winner chose to bet all the money on the Canterbury Crusaders winning the 2003 Super 12 Final. Listeners voted for the winner to bank the money; however since the Crusaders did not win the final the winner ended up walking away empty handed.

Quit Your Day Job

Listeners were given a chance to actually win a job working on The Edge as well as many other prizes. The prize was given to an entrant who had the most suitable voice for talking on the radio. It was first run in April 2004, with Vaughan Smith winning the competition. He left The Edge in December 2013 to take up the breakfast show on ZM along with other ex-The Edge presenters, Megan Sellers and Carl "Fletch" Fletcher. The second time the competition was run, in April 2006, Sharyn Wakefield was the winner. She has since married Bryce Casey, host on the breakfast show of sister station The Rock, and changed her name to Sharyn Casey. She still works for The Edge, as a host for The Edge Afternoons with Jono, Ben & Sharyn on the radio station.

Desperate Housewives vs Crazy Frog

Run in September 2005, in order to win $3,000, three mothers and their children had a sit in a caravan while The Crazy Frog played over and over again; in order to win the mother and her child had to stay in the caravan until Axel F from The Crazy Frog had played for 72 hours (around 3000 times). There were various complaints about this competition and CYFS actually offered to give the contestant $2,000 if she forfeited from the competition immediately.^[14]

Boyband projects

In September 2006, auditions were held throughout the country to find New Zealand's first-ever manufactured novelty boyband. The criteria for the entrants for the band to be named Boyband were that each of its members had to fit a certain stereotype. Filling the five stereotype roles were Rob Arnold from Wellington as Gay Boy, Gerard Clark from Auckland as Bad Boy, Jay Coote from Bluff as Fat Boy, Chris Murray from Whakatane as Mummy's Boy and Pieter T from Hamilton as Hot Boy. The band manager and creator was Will Maisey from The Edge station. The aim was to get the Boyband formation to release a single to reach the top of the New Zealand music charts. This was achieved on 9 October 2006 when the Boyband cover of The Kinks classic "You Really Got Me" reached number 1 in New Zealand.

In July 2012, The Edge announced a search for a new New Zealand's boyband. This time a more serious campaign was launched searching the whole country for young talents. Live auditions were held in Auckland, Wellington, and Christchurch. On 26 July 2012 live auditions were held in the radio station's studios with further auditions online. The final 10 boys were sent to a "boot camp", and then the top six were picked as eventual members of the band. The group formed called themselves Titanium and was made up of Andrew Papas, Zac Taylor, Jordi Webber, T.K Paradza, Shaquille Paranihi-Ngauma and Haydn Linsley. Their first single, "Come On Home" debuted at number one on the New Zealand Singles Chart.

Jinglebail

From 1999 until 2006, The Edge ran an annual fundraiser every Christmas called Jingle Bail. The Morning Madhouse presenters locked themselves in a makeshift jail cell somewhere in the country and stayed there 24 hours a day (except for shower and toilet breaks and to fundraise)^[15] until the target amount was raised. The deserving children were nominated by listeners, and were children who are sick or have been through a rough time.

In 1999, $10,000 was raised in one day for the Salvation Army. In 2000, $50,000 was raised to send eight deserving children and their caregivers to Disneyland. From 2001, the funds raised were used to send deserving children and their caregivers to the Gold Coast of Australia. In 2003, excess funds raised were used to send 15 children to a Rugby World Cup game in Sydney. In 2005, $155,000 was raised – the highest amount raised in the promotion – allowing 24 children to travel to the Gold Coast. In 2006, the last year Jingle Bail took place, $125,000 was raised.

Summer Jam and Edgefest

Every summer between 2001 and 2006, The Edge put on major concerts featuring popular bands from its playlists. Starting as Summer Jam, the concert series grew significantly over the years, featuring a steadily increasing number of international acts. The first Summer Jam took place in Hamilton, Wellington and Christchurch in 2001 and featured Zed, Stellar*, Breathe, Garageland and international act Killing Heidi. The second Summer Jam in 2002 featured Silverchair as the international act and New Zealand bands The Feelers, Tadpole, Che Fu and Rubicon.In 2003, with The Edge now broadcasting in Auckland the city became a venue alongside Hamilton, Wellington and Christchurch with Good Charlotte playing alongside Taxi Ride, Zed, Nesian Mystik, Rubicon, Carly Binding and Elemeno P.^[16]

Summer Jam became known as Edgefest in 2004, Shihad, Alien Ant Farm and Yellowcard playing with Elemeno P, The Feelers, Scribe, Blindspott, Zed, Che Fu and the Krates, Nesian Mystik and Steriogram. The 2005 event included Chingy, Blindspott, The Feelers, P-Money, Steriogram, Fast Crew, 48 May, Dei Hamo, Misfits of Science, Savage and Goodnight Nurse. Another Edgefest took place in 2006 with P.O.D., Presidents of the United States of America, Matafix, The Living End, Thirsty Merc and Elemeno P, Nesian Mystik, Frontline, Savage Feat. Aaradhna and Goodnight Nurse. The Edge Summer Jam was revived in 2009 with The Veronicas, Metro Station, P-Money, and Midnight Youth, taking place in Hamilton but not Dunedin.^[17]

Edgefest returned in 2017, branded KFC Edgefest.

Person X

From 9 March 2015, clues were given out on the radio station revealing the identity of someone in New Zealand. As the clues narrowed the description of the person (entitled Person X), people were able to call and guess whether they are Person X. If Person X called and identified themselves they would have won $10,000. People who didn’t fit the description of Person X could call and say if they think they know who Person X is. If they were correct, they would split the prize money with Person X and receive $5,000 each.^[18] On 17 March, Becky Jefferson rang up the station to ask if she was Person X. The Edge Programme Director, who was among the few people to know the identity of Person X, confirmed that she was Person X, and she won the $10,000.

The second iteration began on 28 March 2017. On 12 October, Trinity Rowe rang up the station to ask if Person X was Ashlee Cooper; she was correct, and the two received $5,000 each. Using the clues that Person X had climbed Mount Maunganui recently and was a blonde female, Trinity searched Instagram for Mount Maunganui, and Ashlee Cooper was the first blonde female in the search results.

Cash claw

Star Pluckers

From 18 January 2016, to promote the station's new branding, including its new slogan, All The Hits (replacing Hit Music Now), a recording of the sting (The Edge: All The Hits) voiced by five celebrities (Ryan Gosling, Katy Perry, David Beckham, Justin Bieber, and Ellie Goulding respectively) was played. Listeners would then call the station when the cue-to-call aired and guess what celebrity voiced which word. The five people to correctly guess a celebrity and which word they said went in the draw to win a trip to the United States. The three musicians were guessed in the first week of the competition; because nobody was guessing other celebrities, on Monday of the second week of the competition, a clue was given that not all the celebrities had to be musicians. The next day, a caller rang up and correctly guessed both remaining celebrities; she went in the draw twice and won the trip.

The promotion was run again from 30 May 2016 to win another trip to the United States. The five celebrities voicing the sting were Christina Aguilera, Macklemore, Gordon Ramsay, Max Key (son of John Key), and Selena Gomez.

The promotion was run for a third time from 27 February 2017 to win a VIP pass and flights to see Justin Bieber in Australia and New Zealand. This time, the phrase was "The Edge: All The Biebs", and the five celebrities were Liam Malone, Zara Larsson, Chris Pratt, Alessia Cara, and Jimmy Fallon. It was then run the following week to win flights to and accommodation in LA to see Zara Larsson; the phrase was changed back to "The Edge: All The Hits".

North Island frequencies

South Island frequencies

Other channels

The Edge is also available globally through its website, theedge.co.nz, and MediaWorks Radio's app, Rova.