Raaga (radio station)

Raaga
City Kuala Lumpur
Broadcast area West Malaysia and Singapore
Slogan Aahaa... Sirantha Isai! (Aahaa... the best music!)
Frequency Varies depending on its region
First air date 1 January 2005 (2005-01-01)
Format Contemporary hit radio
Language(s) Tamil
Owner Astro Holdings Sdn Bhd, under Astro Radio
Sister stations Hitz, Lite, Mix, My, Melody, goXuan, Era, Sinar, Gegar and Zayan
Webcast THR Raaga eAAC+
Website raaga.my

Raaga (formerly known as THR Raaga)[1] is a Malaysian Tamil-language radio station operated by Astro Radio. It broadcasts 13 hours a day, 7 days a week. In 2015, as according to Nielsen RAM Survey Wave #1, THR Raaga maintained its position as Malaysia's leading Tamil-language station with over two million listeners.[2] It also emerged as South East Asia's No.1 Tamil radio station by beating Minnal FM and Singapore based Oli 96.8FM.

The station is well known for its breakfast show, Kalakkal Kaalai, which began broadcasting on 1 August 2006. The Hindi Power is also carried on the station since early 2010, which was previously broadcast on Gegar.

History

The radio station began broadcasting on 9 September 1994, after having started test transmission nine days before (31 August). It was known as TIME Highway Radio until 2005 and includes segments in Malay (Gegar), English and for a short period, in Mandarin (Mun Toh Tak), with Tamil-language segment (Raaga) being introduced later, as well as Hindi Power, a segment that focused mainly on Bollywood music. By March 2002, Tamil programs on THR accounts for 40 percent of THR's daily broadcasting time.[3] AMP Radio Networks acquires the radio station in 2005 to relaunch a brand new radio channel to broadcast in Tamil.

From 2 January 2018, with the reformulation of radio stations owned by Astro, the "THR" name was dropped from Raaga, and was simplified to Raaga. The change also happens to THR Gegar, which is now known as Gegar. As with other radio stations within Astro Radio group, the "FM" suffix is no longer used and a new logo was given to each of the radio stations.[1]

Shows line-up

  • 0600–1000 hours: Kalakkal Kaalai with Aanantha and Uthaya (Mon-Fri)
  • 1000–1200 hours: Hello Nanba with Suresh (Mon-Fri)
  • 1200–1500 hours: Raagavil 15 with Suresh (Mon-Fri)
  • 1500–1900 hours: Hyper Maalai Ram and Revathy (Mon-Fri)
  • 1900–0000 hours: Love@Raaga/Inimai@Raaga with Maaran (Mon-Fri)
  • 0000–0200 hours: Hindi Power (daily)
  • 0200–0600 hours: THR Raaga (Daily; Only available via online and Astro DVR Channel 859)
  • 0200–0600 hours: THR Gegar (Daily; only broadcasts Malay programme (THR Gegar) from East Coast on THR Raaga frequencies)
  • 0600–1000 hours: Raagavil Raagalai with Suresh and Ahila (Saturday)
  • 2200–0000 hours: Raaga Club Mix with DJ Jolly, DJ Indran & DJ Lil G (Saturday)

Frequencies

Kuantan can receive THR Raaga either 99.3MHz, 101.5MHz or 99.7MHz, depends on the areas.

Web Streaming Restrictions

Due to legal restrictions, the streaming of this station is only available in Malaysia and Brunei. Other Astro Radio stations are available internationally via their respective website.

Awards

  • Kancil Festival 2007 - Silver Award

References

  1. 1 2 "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 13 January 2018. Retrieved 12 January 2018.
  2. ↑ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 5 March 2016.
  3. ↑ Musthafa, Saharuddin (3 March 2002). "Format baru THR.fm - Tidak berniat bersaing dengan radio ERA". Utusan Malaysia. Retrieved 12 July 2016.

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