My (radio station)

My
City Kuala Lumpur
Kota Kinabalu
Kuching
Broadcast area Malaysia
Singapore
Brunei
Slogan MY, so much fun!
Frequency Varies on its region
First air date 1 August 1998 (1998-08-01)
Format Contemporary hit radio
Language(s) Mandarin, Cantonese (main) and Hakka (Sabah broadcast)
Owner Astro Holdings Sdn Bhd, under Astro Radio
Sister stations Hitz, Lite, Mix, Melody, goXuan, Era, Sinar, Gegar, Zayan and Raaga
Website my.com.my

My (formerly known as My FM)[1] is a Malaysian-Chinese language private radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. In 2015, as according to Nielsen RAM Survey Wave #1, My FM maintained its position as Malaysia's leading Chinese-language station with over 2.0 million listeners,[2] although in northern regions of West Malaysia, it was challenged by 988 which is currently the leading Chinese radio station there. In the same year, the radio launched an evening Super Drive Time shift every weekday from 4pm - 8pm for East Malaysian listeners.

History

My FM went on air on 1 August 1998, after previously broadcast as an Astro-only radio channel since the launch of the satellite network in October 1996 under the name Chuan Zhen Xin Qu Tai (Chinese name: 傳真心曲台, literally "Fax heart song"). Prior to this, the frequencies of MY FM was used by TalkRadio, along with Hitz FM, Mix FM, Light & Easy and Classic Rock (still available on Astro and online, frequency taken over by Era FM, which also began broadcasting on 1 August of that year) was among the earliest privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997. It was the second private Chinese radio station in Malaysia after REDI-FM 98.8 (now 988), which had begun broadcasting two years earlier as a trilingual station, but Chinese content represents 50 percent of its programming before it was relaunched as full-fledged Chinese radio station in December 1997. The country had only one Chinese-language radio station before this, which was the government-owned Radio Malaysia Channel 5.

Originally, the radio station mainly focused on Chinese songs for all ages. However, with the launch of Melody FM in August 2012, which replaced XFM on Astro and FM frequencies (continued as an online station but now defunct), some older songs and announcers were moved from MY FM to that new radio station.

Frequencies

[3]

References

  1. ↑ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 13 January 2018. Retrieved 12 January 2018.
  2. ↑ "71% of Malaysians Listen to Astro Radio". Astro. 19 June 2015. Archived from the original on 5 March 2016. Retrieved 4 May 2016.
  3. ↑ Janet Ho (22 November 2015). "MY FM launches local Super Drive Time shift". New Sarawak Tribune. Retrieved 4 May 2016.

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