Mix (Malaysian radio station)

MIX
City Kuala Lumpur
Broadcast area Malaysia and Singapore
Slogan Playing you today's best music
First air date January 1997 (1997-01)
Format Talk, hot adult contemporary
Language(s) English
Owner Astro Holdings Sdn Bhd, under Astro Radio
Sister stations Hitz, Lite, My, Melody, goXuan, Era, Sinar, Gegar, Zayan and Raaga
Webcast listen.mix.fm
Songlist
Website www.mix.my

MIX (formerly known as mix fm)[1] is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. The station plays adult contemporary music from the 1990s, targeting listeners between the ages of 25 to 34. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000.[2]

History

Mix FM, alongside sister channels Hitz FM and LiteFM, was among the first privately owned English language radio stations to be broadcast in Malaysia, having launched into the airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The country had only one English language radio station before this, which was the government-owned Radio Malaysia Channel 4.

Originally, the radio station mainly focused on 1980s and 1990s music in its fare. After a rebranding exercise in 2006 however, the station tends to gravitate more towards adult contemporary music whereas its former focus of 1980s and 1990s music has been moved to its sister station, LiteFM.

On January 1, 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform.[3] A new logo was also unveiled.

Schedule

Program Day Time Announcer Description
MIX Breakfast with Aishah, Rod and Prem Weekdays 6 AM - 10 AM Aishah, Rod & Prem The MIX Breakfast show gets you onto a good start for the day with more FUN in the morning! Every weekdays from 6am to 10am, get your daily dose of entertainment news on the rich and famous, awesome contests and stories that will crack you up!
MIX Blitz 10AM - 3PM Reem Shahwa 10 great songs in-a-row every hour
MIX Drive 3PM - 8PM Phat Fabes Tune in to the MIX Drive, every weekday evening, get your favorite music and the juiciest entertainment gossip to keep you company on your ride back home. Featuring the 45 Minute Music Marathon at 5.
MIX Nights 8 PM - 11 PM Emily End your day with a dose of MIX Nights’ Hot 8 @ 8 and send us your requests and dedications before slowing things down with MIX Slow Jamz and today’s best music.
MIXTape Sessions Everydays 11 PM-3 AM Jakeman, DJ Dhan & DJ Fuzz Late night slot for remixed 1980s and 1990s music
MIX That 90s Show Sundays 9AM - 10AM Phat Fabes All of your favourite songs from the '90s era.
MIX Music Weekend Saturdays & Sundays 9AM-11PM Phat Fabes / Reem Shahwa / Emily 50 Minutes of Non-Stop Commercial free Music
MIX 30 Countdown Saturdays & Sundays 3pm-6pm Moots Station's weekly music chart show (UK & US)
Best of MIX Breakfast Saturdays 7am - 9am Aishah, Rod & Prem

Current announcers

Former announcers

  • Linora Low
  • Matt Ong
  • Fikri Rofii
  • Ezra Mei

Frequencies

MIX is available nationwide through these frequencies:

FrequenciesBroadcast areaNote
94.5 FM Klang Valley / Kuala Lumpur
91.0 FM Penang and Alor Star
91.1 FM Malacca
91.3 FM Taiping and southwest of Penang Island (Balik Pulau, Teluk Kumbar and Bayan Lepas)
94.1 FM Kuantan
94.2 FM Seremban
94.3 FM Ipoh
98.3 FM Kuala Terengganu, Marang and Hulu Terengganu
94.6 FM Kota Bharu
99.1 FM Johor Bahru and Singapore
101.6 FM Kota Kinabalu
97.7 FM Kuching

The station is also available on the Astro satellite TV service through channel 855.

References

  1. ↑ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 13 January 2018. Retrieved 12 January 2018.
  2. ↑ "Radio listenership continues to appeal among Malaysians: Nielsen". Asia Radio Today. 19 November 2015. Retrieved 19 September 2017.
  3. ↑ "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.