Radio Mirchi

Radio Mirchi
Broadcast area National
Branding Radio Mirchi
Frequency 98.3 (exceptions in some cities)
First air date 2001
Format Bollywood, regional
Callsign meaning mirchi listeners are always happy
Owner Entertainment Network India Limited
Website

Radio Mirchi is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group. Mirchi is Hindi for Red Chilli. The tagline of Radio Mirchi is "Mirchi Sunnewaale Always Khush!".

Radio Mirchi maintains weekly music charts (or record charts) for India. The most followed charts are Mirchi Top 20 (Bollywood Songs) and Angrezi Top 20 (English Songs). Both of these charts are a ranking of recorded music according to popularity. These charts are published on a weekly basis in the Indian English-language daily newspaper, The Times of India, and on Radio Mirchi's official website.

Mirchi has its stations in India and also in UAE. Some of these stations run 24x7.

As per the latest IRS data released in 2017, Radio Mirchi has emerged as the number one FM broadcaster in Delhi and Mumbai, as well as in the top 8 metros taken together.

History

The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 2001 in Indore, Madhya Pradesh. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Varanasi, Visakhapatnam and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.

First round of licenses

In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.IT'S HOT

Second round of licences

In January 2006, Radio Mirchi purchased 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centres. In the first wave of launches, Indore was the first city in India having grade of first private radio channel.Times decided to start radio channel to address the mass audience as advertisers can be attracted by showing a low cost per thousand.

Third round of licenses

Radio Mirchi invested above Rs.339 crore during phase III auctions and purchased 17 new channels in new cities such as Chandigarh, Kochi, Kozhikode, Jammu, Srinagar, Guwahati and Shillong, as well as in existing cities such as Bangalore, Hyderabad, Ahmedabad, Pune, Kanpur, Lucknow, Jaipur, Nagpur and Surat. This pushes Radio Mirchi presence in 49 centres.[1]

Global expansion

Radio Mirchi started operations across UAE, streaming across three frequencies: 97.3FM in Abu Dhabi, 88.8FM in Dubai and the Northern Emirates and 95.6FM in Al Ain. All the RJs have been recruited from various Radio Mirchi stations in India including Anup Chugh, with a total seven who will take to the air. [2]

Areas of operation

Currently, Radio Mirchi has a presence in 46 cities with 51 stations. Some of the stations are:

Unless specified otherwise, all stations broadcast on 98.3 MHz

It reaches out to almost 52% of FM radio listeners in Delhi, 44% in Mumbai,40% in Indore,35% in Jaipur,30% in Bhopal, 20% Chennai, 17% in Kolkata, 15% in Nagpur 60% in Mangaluru and 12% in Bengaluru. Radio Mirchi has started providing Visual Radio to its subscribers in Delhi from 25 July 2006 onwards and in Mumbai from September 2006. It also has started its Visual Radio service from Kolkata recently.

According to the Radio Audience Measurement Reports (RAM), Radio Mirchi has been dominating in Delhi & is the leader in Mumbai and Kolkata. However, in Kolkata they are not clear leaders in SEC ABC segments. The SEC ABC segments were earlier dominated by Big FM & now by Friends FM. However, in the SEC D & E segments Radio Mirchi has total domination

RDS service

In Mumbai and Kolkata; Radio Mirchi sends Radio Text containing information about The Name of Channel, Next Song and Currently Playing song.

Mirchi Music Awards

The Mirchi Music Awards are annually given awards instituted by Radio Mirchi for excellence in Bollywood film music. It was first given in 2008.

References

  1. ↑ "Radio Mirchi launches in Kochi".
  2. ↑ Rai, Bindu Suresh (1 February 2012). "Radio Mirchi heats up Abu Dhabi airwaves with Hindi tunes". emirates247.com. Retrieved 21 March 2018.

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