Fresca

Fresca
Type Soft drink
Manufacturer The Coca-Cola Company
Country of origin United States
Introduced 1966
Flavor Black Cherry, Cherry Citrus, Citrus Lime, Grapefruit, Grapefruit Mint, Lemon, Lime and Peach[1]
Variants Fresca 1

Fresca is a diet grapefruit citrus soft drink made by The Coca-Cola Company. Borrowing the word Fresca (meaning "fresh") from Spanish, it was first introduced in the United States in 1966.

History

Since introduction in 1966, Fresca has been marketed in the United States as a calorie-free, lime and grapefruit-flavored soft drink.[2] Fresca has undergone several major ingredient changes since its introduction. It was originally sweetened with cyclamates, which were banned by the FDA in 1969, and replaced with saccharin. That was replaced by NutraSweet-brand aspartame. Around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.

Versions

In Latin America, Coca-Cola markets a sugar sweetened version of Fresca. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the U.S. as Citra. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.

2006 Mexican glass Fresca bottle (355 ml)

Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following but sales were discontinued.

Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the original grapefruit flavor was renamed Sparkling Citrus.[3] Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005, although those do not seem to have survived.

Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards Millenials - the first Fresca advertising since 2008 - with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand".[4]

U.S. flavors

According to Coca-Cola, the following flavors of Fresca are marketed today:[2]

  • Original Citrus (lime & grapefruit blend)
  • Black Cherry
  • Peach Citrus

Availability

  • Algeria
  • Argentina (known as "Quatro")
  • Belize
  • Brazil (coming soon)
  • Bulgaria (International markets)
  • Canada
  • Chile (known as "Quatro")
  • Colombia (known as "Quatro")
  • Costa Rica
  • El Salvador
  • Honduras
  • Iceland (supply ended 2014)
  • India
  • Japan (introduced winter 2015)
  • Mexico
  • Nicaragua
  • Panama
  • Peru (available in Tres Chanchitos - La Molina)
  • Philippines (coming soon)
  • South Africa (supply ended circa 2004)
  • United States

Ingredients

North America (United States, Canada):

North America (Mexico):

Presidential Favorite

U.S. President Lyndon B. Johnson, who loved the beverage, had control boxes installed in his White House offices. Typically, the control boxes were equipped with two buzzers to page his secretary and Chief of Staff, and two buttons to page the military valet who was stationed in a small office next to the Oval Office. The valet would bring him either a Fresca soft drink or coffee, depending on which button the President pushed.[5]

See also

References

  1. ↑ "Fresca Product Description". coca-cola.com. Archived from the original on 2009-08-30. Retrieved 2009-09-18.
  2. 1 2 "Coca-Cola - Grands - Brand Fact Sheets". Archived from the original on 30 August 2009. Retrieved 17 September 2010.
  3. ↑ "COCA-COLA NORTH AMERICA ANNOUNCES FRESCA MAKEOVER: Two New Line Extensions To Accompany New Look For Venerable Brand" (Press release). Coca-Cola North America. 25 May 2005. Archived from the original on 4 October 2007. Retrieved 17 September 2010.
  4. ↑ "Fresca Gets a Fresh New Look". The Coca-Cola Company. 2018-04-16. Archived from the original on 2018-04-17. Retrieved 2018-04-17.
  5. ↑ "JOHNSON SECRET WHITE HOUSE RECORDINGS: COLLECTION SPECIFICATIONS".
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