Cresta (soft drink)

Cresta was a frothy fruit-flavoured drink produced in the United Kingdom from the early 1970s through to around 2007. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange;[1] blackcurrant was added later.[2]

Advertising campaign

Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta. The bear's widely quoted catch phrase "It's frothy man!" summed up the difference between Cresta and more traditionally fizzy soft drinks.[3][4] This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash (instant mashed potato) advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns.[5][6]

Cultural references

Cresta is mentioned, several times, in the song The Unfortunate Gwatkin by the band Half Man Half Biscuit on their 2014 album Urge For Offal.

References

  1. ↑ Original Cresta ad listing the four flavours
  2. ↑ Advertisement at the time of the introduction of the blackcurrant version (YouTube video)
  3. ↑ Sample Cresta Advertisement (YouTube video)
  4. ↑ Sample Cresta Bear Dialogue, 1974; Bear: Do you know what all the bears up at the North Pole drink when they're thirsty? It's the sea man — the Arctic Ocean! Now me, I'm really into this frothy Cresta — like this strawberry flavour. The day they start making the Arctic Ocean in strawberry is the only day this young bear's going to drink it!
  5. ↑ Tungate, Mark (2007). Adland: A Global History of Advertising. Kogan Page. pp. 91–92.
  6. ↑ Goldman, Lawrence (7 Mar 2013). Oxford Dictionary of National Biography 2005-2008: John Brighton Webster. Oxford: Oxford University Press. pp. 1167–1168. ISBN 9780199671540. Retrieved 31 October 2014.


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