Nestea

Nestea
Product type Iced tea
Owner Nestle
Country United States, Canada
Introduced 1948
Website nestea.com

Nestea is a brand of iced tea and cold beverage solutions owned by Nestlé[1], manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW),[2] a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

Since the end of 2017, Nestlé and Coca-Cola agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this, is that Coca-Cola and Nestlé wants to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries excepted in Canada, Spain, Portugal, Romania, Andorra, Bulgaria and Hungary where Coke will retain a license[3].

The new recipe, launched by Nestlé after the end of the joint venture, does not contain artifical colors and flavors, corn syrup and no GMO ingredients anymore. Also, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors such as lemon, raspberry and peach [4]. The new recipe sources its tea leaves form Nilgiri, a region in India known for producing high-quality tea.[5]

See also

References

  1. ↑ "Nestea". Nestle.
  2. ↑ Nestlé - Nestlé and Coca-Cola: Joint venture to tap rapidly growing beverage segments Archived May 7, 2006, at the Wayback Machine.
  3. ↑ "Nestea and Coke ending their joint venture". Fortune.
  4. ↑ "Nestea Rolls Out Next-Generation Brewed Iced Tea". Food Processing.
  5. ↑ "Nestle overhauls Nestea tea brand". Food Business News.
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