Pakola

Pakola
Type Cola
Country of origin Pakistan
Introduced 14 August 1950 (14 August 1950)[1]
Colour Green
Flavour Ice-cream Soda
Variants

Pakola Fresh Lime
Pakola Orange
Pakola Raspberry
Pakola Ice-cream Soda

Pakola Lychee

Pakola is a line of flavored carbonated soft drinks originating from Pakistan, the product name is derived from "Pakistan Cola".[1]

Origin

It was formally launched in Pakistan on 14 August 1950, by its founder Haji Ali Mohammad of Karachi's Teli business family origin. [2] The Pakola brand name is owned by Teli family. In 2007, the Teli family sold its rights to the Leghari family. Today the Leghari family who previously owned Sukkur Pepsi, own the rights to Pakola brand nationwide with the exception of Karachi city. Pakola has been an original Pakistani brand since its founding in 1950 and has high brand-name-recognition in the country. According to 'Mazaar, Bazaar Design and Visual Culture in Pakistan', brands including Pakola, Rooh Afza, and PIA are considered as "unmistakably Pakistani".[3][4]

Products

Although the green drink, "Pakola Cream Soda", became the company's trademark product, several variants have since been introduced, namely, Pakola Lychee, Pakola Orange, Pakola Raspberry, and Pakola Fresh Lime.[2] Pakola has also launched a milk-based dairy products range produced by Pakola Products Limited. "Every Pakistani knows about Pakola Ice-Cream Soda. The bright green coloured soft-drink that is also hailed (unofficially, though) to be Pakistan's national soft-drink."[1]

Production

Pakola is currently produced by two companies, Mehran Bottlers and Gul Bottlers. [2]

Distribution

Pakola is the only Pakistani soft drink which is exported globally. It is now available in America, Africa, Afghanistan, Canada, Middle East, New Zealand and the United Kingdom. [2][1]

See also

References

  1. 1 2 3 4 https://www.dawn.com/news/640414, 'Cult Pakistan: Part 1', Dawn newspaper, Published 30 June 2011, Retrieved 30 March 2017
  2. 1 2 3 4 "Corporate Profile : Mehran Bottlers (Pvt.) Ltd". Pakola.com.pk. 2009. Retrieved 2017-03-30.
  3. ↑ https://www.dawn.com/news/520006/the-visual-culture, 'The visual culture', Dawn newspaper, Published 14 February 2010, Retrieved 30 March 2017
  4. ↑ Zaidi, Saima (2009). Mazaar, Bazaar: Design and Visual Culture in Pakistan. Oxford University Press. ISBN 9780195475944.
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