Kuat (drink)

Kuat (pronounced "kwatch"[1]) is a brand of guarana beverage sold by The Coca-Cola Company in Brazil.[2] Kuat was introduced in Brazil in 1997 to compete with the leading guarana beverage, Guaraná Antarctica, which was stealing market share from Coca-Cola's cola products.[2]

In Brazil, Kuat is available in a diet version (Kuat Zero) and a green-tea infused version (Kuat Eko).

In 2002, Coca-Cola announced plans to test market Kuat in the United States.[1]

References

  1. 1 2 McCay, Betsy (18 October 2002). "Coca-Cola To Test Brazilian Hot Seller Kuat In U.S." BevNet. Retrieved 17 June 2016.
  2. 1 2 "The Battle of Guaraná". Brand New. UnderConsideration LLC. Retrieved 17 June 2016.


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