Fade (Kanye West song)

"Fade"
Single by Kanye West
from the album The Life of Pablo
Released September 20, 2016 (2016-09-20)
Format
Recorded 2015–16
Genre Hip house[1]
Length 3:14
Label
Songwriter(s)
Producer(s)
Kanye West singles chronology
"Champions"
(2016)		 "Fade"
(2016)		 "Ballin"
(2016)

"Champions"
(2016)		 "Fade"
(2016)		 "Ballin"
(2016)
Ty Dolla Sign singles chronology
"Zaddy"
(2016) Zaddy2016		 "Fade"
(2016) Fade2016		 "4 Lit"
(2016) 4 Lit2016
Post Malone single singles chronology
"Deja Vu"
(2016) Deja Vu2016		 "Fade"
(2016) Fade2016		 "Congratulations"
(2017) Congratulations2017
Music video
"Fade" on YouTube

"Fade" is a song by American rapper Kanye West, featuring vocals from American rappers Post Malone and Ty Dolla Sign.[2] It was released as the third and final single from West's seventh studio album, The Life of Pablo (2016), on September 20, 2016.[3] The Tidal-exclusive music video premiered at the 2016 MTV Video Music Awards. The song has peaked at number 47 on the US Billboard Hot 100.

Background

"Fade" features vocals from rappers Post Malone and Ty Dolla Sign. It also samples several different songs. The bass line and melody is sampled from Chicago house track "Mystery of Love" by Mr Fingers.[4] The vocal samples include, "Deep Inside" by Hardrive,[5] "I Get Lifted" by Barbara Tucker,[4] and two different versions of "(I Know) I'm Losing You"; one by American rock band Rare Earth[4] and the other by 1970s recording act the Undisputed Truth.[6] Fade also contains lyrical references to "Rock the Boat" by Aaliyah.[7] Post Malone had first met West at a party thrown by West's sister-in-law Kylie Jenner. The two met up and eventually decided to record together. "So I went over to Ye's and we just started working and then we just started talking. And we just kept on going. I went in the studio with Kanye and we just recorded the scratch vocals and then I wrote over it… He was just a normal guy, like me, and super cool. He was wearing all camo, just all camo. He was very quiet and he was very, very humble," Post stated in an interview with The Fader.[8] "Fade" was announced as the third single from The Life of Pablo in June 2016.[9] It was serviced to US urban and pop radio on September 20, 2016.[3]

Historical references

Both the sampling of "Mystery of Love" and the workout aesthetic of the music video are direct allusions to the specific moment when black artists produced house music in Chicago during the 1980s. The genre was an important development in American black music history because it was a reclamation of disco techniques–a genre that had lost its black roots once it entered the mainstream market. The technique of house is essentially a distillation of disco techniques, because it draws on the same bass lines and rhythms, but house was produced much more cheaply, giving it its distinct and recognizable sound. The gym setting of the video is important in drawing this parallel as the workout aesthetic is generally associated with the 1980s. The 80s are significant as that was the moment when house DJs like Frankie Knuckles and Ron Hardy, as well as the radio collective Hot Mix 5, made the genre more than just a music subculture in Chicago.[10]

Music video

GOOD Music label mate Teyana Taylor dancing in the "Fade" music video

The music video for the song was released on August 28, 2016 on music streaming service Tidal, after being unveiled at the 2016 MTV Video Music Awards.[11] The video was directed by Eli Linnetz and was uploaded to West's Vevo channel on September 6, 2016.[12] The video features GOOD Music label mate Teyana Taylor and her husband, Sacramento Kings guard Iman Shumpert.[13] The video draws inspirations from a variety of subjects including 80's pornography, Flashdance, John Carpenter films, The Fly, Dancing with the Stars, the Olympics and the NBA championship. The video was meant to be shot using a different dancer however Kanye West it to 3 weeks after her giving birth in order to give her time to get in shape. The video ends with a shot of Taylor with a lioness face and tail, which is used to foreshadow for things to come in the future.[14] The video won Best Choreography at the 2017 MTV Video Music Awards, as well as Best Dance Performance at the 2016 Soul Train Music Awards.[15]

Charts

Chart (2016) Peak
position
Australia (ARIA)[16] 69
Belgium (Ultratip Flanders)[17] 31
Canada (Canadian Hot 100)[18] 37
France (SNEP)[19] 39
Ireland (IRMA)[20] 75
Scotland (Official Charts Company)[21] 20
UK R&B (Official Charts Company)[22] 11
UK Singles (Official Charts Company)[23] 50
US Billboard Hot 100[24] 47
US Hot R&B/Hip-Hop Songs (Billboard)[25] 12
US Mainstream Top 40 (Billboard)[26] 23
US Dance Club Songs (Billboard)[27] 43
US Rhythmic (Billboard)[28] 9

Certifications

Region CertificationCertified units/Sales
United Kingdom (BPI)[29] Silver 200,000double-dagger

^shipments figures based on certification alone
double-daggersales+streaming figures based on certification alone

Release history

Country Date Format Label Ref.
United States September 9, 2016 Digital download [30]
September 20, 2016 Contemporary hit radio [31]

References

  1. ↑ Moore, Sam (April 30, 2018). "Kanye West's return on 'Ye. vs the People' and 'Lift Yourself' wasn't the comeback we were expecting". NME. Before then descending into the hip-house screech we vibed to on ‘Fade’.
  2. ↑ Leight, Elias (29 August 2016). "See Kanye West's 'Flashdance'-Inspired 'Fade' Video". Rolling Stone. Retrieved 29 August 2016.
  3. 1 2 "Urban/UAC Future Releases". All Access. Retrieved April 4, 2018.
  4. 1 2 3 "Songs Sampled in Kanye West feat. Post Malone and Ty Dolla $Ign's Fade". WhoSampled. Retrieved 2016-10-01.
  5. ↑ "Kanye West's The Life Of Pablo: Exploring the songs behind its samples". FACT Magazine: Music News, New Music. Retrieved 2016-09-12.
  6. ↑ "Kanye West debuts new song "Fade" — listen". 2015-09-16. Retrieved 2016-09-12.
  7. ↑ "The Life of Pablo – Credits". www.kanyewest.com. Kanye West. February 17, 2016. Archived from the original on February 20, 2016. Retrieved August 29, 2016.
  8. ↑ Gase, Zach (October 20, 2015). "Post Malone talks Kanye West collaboration". National Sun-Times. Retrieved August 30, 2016.
  9. ↑ fashionablyearly (June 20, 2016). "Kanye West is Releasing 'Fade' to Pop Radio Stations". Retrieved August 30, 2016.
  10. ↑ Brewster, Bill (1999). Last Night a DJ Saved My Life. Nuphonic. ISBN 9780767921183.
  11. ↑ Plaugic, Lizzie (28 August 2016). "Kanye West's video for Fade is now available on Tidal". The Verge. Retrieved 29 August 2016.
  12. ↑ "Kanye West's "Fade" Music Video Is Now On VEVO: Watch". Direct Lyrics. September 6, 2016. Retrieved September 7, 2016.
  13. ↑ Carissimo, Jusin (29 August 2016). "Kanye West 'Fade' video starring Teyana Taylor unveiled at MTV VMAs 2016". The Independent. Retrieved 29 August 2016.
  14. ↑ "Meet the 24-Year-Old Director Bringing Kanye West's Visions to Life". NY Times. August 31, 2016. Retrieved August 31, 2016.
  15. ↑ Ashley Lasimone (27 November 2016). "2016 Soul Train Awards: See the Full Winners List". Billboard. Archived from the original on 5 July 2017. Retrieved 15 February 2018.
  16. ↑ "ARIA CHART WATCH #387". auspOp. September 24, 2016. Retrieved September 24, 2016.
  17. ↑ "Ultratop.be – Kanye West – Fade" (in Dutch). Ultratip. Retrieved October 15, 2016.
  18. ↑ "Kanye West Chart History (Canadian Hot 100)". Billboard. Retrieved September 20, 2016.
  19. ↑ "Lescharts.com – Kanye West – Fade" (in French). Les classement single. Retrieved June 14, 2018.
  20. ↑ "Chart Track: Week 41, 2016". Irish Singles Chart. Retrieved October 14, 2016.
  21. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved September 24, 2016.
  22. ↑ "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved September 17, 2016.
  23. ↑ "Kanye West: Artist Chart History". Official Charts Company. Retrieved September 24, 2016.
  24. ↑ "Kanye West Chart History (Hot 100)". Billboard. Retrieved September 20, 2016.
  25. ↑ "Kanye West Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved September 20, 2016.
  26. ↑ "Kanye West Chart History (Pop Songs)". Billboard. Retrieved October 25, 2016.
  27. ↑ "Kanye West Chart History (Dance Club Songs)". Billboard. Retrieved July 23, 2016.
  28. ↑ "Kanye West Chart History (Rhythmic)". Billboard. Retrieved August 16, 2017.
  29. ↑ "British single certifications – Kanye West – Fade". British Phonographic Industry. Retrieved 15 February 2018. Select singles in the Format field. Select Silver in the Certification field. Type Fade in the "Search BPI Awards" field and then press Enter.
  30. ↑ "Fade – Single by Kanye West on iTunes". iTunes. Retrieved April 4, 2018.
  31. ↑ "Pop Radio Releases". Retrieved September 20, 2016.
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