Daihatsu

Daihatsu Motor Co., Ltd.
Wholly owned subsidiary
Industry Automotive
Founded March 1, 1907 (1907-03-01)
Headquarters Osaka, Japan
Key people
 Koichi Ina (Chairman)
Masanori Mitsui (President)
Products Automobiles, engines
Revenue $13.4 billion (2006)
$4 billion (2006)
Number of employees
 11,873
Parent Toyota Motor Corporation
Subsidiaries Perodua (25%)
Website Daihatsu.com

Daihatsu Motor Co., Ltd. (ダイハツ工業株式会社, Daihatsu Kōgyō Kabushiki-gaisha), trading as Daihatsu, is one of the oldest surviving Japanese internal combustion engine manufacturers, later known for its range of smaller kei models and off-road vehicles. The headquarters are located in Ikeda, Osaka Prefecture.[1] The company is a wholly owned subsidiary of the Toyota Motor Corporation since August 2016.

Name

The name "Daihatsu" is a combination of the first kanji for Ōsaka (大) and the first of the word "engine manufacture" (発動機製造, hatsudōki seizō). In the new combination the reading of the "大" is changed from "ō" to "dai", giving "dai hatsu".[2]

Background

Daihatsu was formed in 1951 as a successor to Hatsudoki Seizo Co. Ltd, founded in 1907, as part of Hatsudoki's major restructure. Hatsudoki's formation was largely influenced by the Engineering Department's faculty of Osaka University, to develop a gasoline-powered engine for small, stationary power plants. From the beginning of the company until 1930, when a prototype three-wheeler truck was considered and proposed, Hatsudoki's focus was largely steam engines for Japanese National Railways and included rail carriages for passenger transportation. The company then focused on railroad diesel engines, working with Niigata Engineering, and Shinko Engineering Co., Ltd. Before the company began to manufacture automobiles, their primary Japanese competitor was Yanmar for diesel engines that weren't installed in a commercial truck to provide motivation.

During the 1960s, Daihatsu began exporting its range to Europe, where it did not have major sales success until well into the 1980s. In Japan, many of Daihatsu's models are also known as kei jidōsha (or kei cars).

Daihatsu was an independent auto maker until Toyota became a major shareholder in 1967 as the Japanese government intended to open up the domestic market.[3] According to Toyota, it was first approached by Sanwa Bank, banker of Daihatsu.[4] In 1995, Toyota increased its shareholding in the Company from 16.8 percent to 33.4 percent by acquiring shares from other shareholders: banks and insurance companies.[3] At the time, the Company was producing mini-vehicles and some small cars under contract for Toyota.[3] Toyota, by owning more than a one-third stake, would be able to veto shareholder resolutions at the annual meeting.[3] In 1998, Toyota increase its holding in the Company to 51.2 percent by purchasing shares from its major shareholders including financial institutions.[5]

In January 2011, Daihatsu announced that it would pull out of Europe by 2013, citing the persistently strong yen, which makes it difficult for the company to make a profit from its export business.[6] Following the financial crisis Daihatsu's sales in Europe plummeted, from 58,000 in 2007 to 12,000 in 2011.[7] In August 2016, Daihatsu became a wholly owned subsidiary of Toyota Motor Corporation.

Company timeline

Daihatsu Midget Model DKA, 1957
  • 1907 – Hatsudoki Seizo Co., Ltd. founded
  • 1951 – Company renamed: Daihatsu Motor Co., Ltd.
  • 1963 – Introduces the Daihatsu Compagno which utilized multiple bodystyles on one platform.
  • 1967 – Starts cooperation with Toyota Motor Corporation
  • 1971 – First generation of the Daihatsu Delta Truck model launched in Japan, a Toyota influenced four wheeled six ton cargo lorry.
  • 1975 – Begins to supply diesel engines to the SEMAL company of Portugal for the new PORTARO 4X4 offroad vehicle series.
  • 1987 – Daihatsu enters the US automotive market with the Charade
  • 1988 – Daihatsu introduces the Rocky and Charade in the US market
  • 1992 – Daihatsu shuts down US sales in February and ceases production of US-spec vehicles
  • 1998 – Toyota gains a controlling interest (51.2%) in Daihatsu Motor Co., Ltd.
  • 2011 – Daihatsu states that sales of Daihatsu motor cars will cease across Europe on 31 January 2013
  • 2011 – Daihatsu invests 20 billion yen ($238.9 million) in Indonesia to build a factory that produces low-cost cars smaller than the Toyota Etios which was launched in India in December 2010.[8] The construction has been initialized on 70,000 square meters in May 27, 2011 and will start operation at the end of 2012 for producing 100,000 cars per year[9]
  • 2016 – Toyota purchases Daihatsu's remaining assets, and therefore makes Daihatsu a wholly owned subsidiary[10]

Export markets

Daihatsu's first export was in 1953, and by 1980 half a million Daihatsu vehicles had been exported.[11] Since the late 1990s, its exports have been steadily contracting. This has been partially offset by the sale of Daihatsu vehicles through the Toyota channel, and the sale of technology to Malaysia's Perodua.

Following the 1997 Asian financial crisis, Daihatsu closed their plants in Thailand and withdrew from the market entirely.[12] Until withdrawing in March 1998 they had mostly been selling the Mira range in Thailand, with certain local modifications.

It was reported on 31 March 2005 that Toyota would withdraw Daihatsu from the Australian market after sales fell heavily in 2005, in spite of the overall new-car market in Australia growing 7%. Daihatsu ended its Australian operations in March 2006 after almost 40 years there.

Daihatsu's operations in Chile, where Daihatsu is well known for its 1970s models such as the Charade or Cuore, were also threatened after low sales in 2004 and 2005. Toyota has stated that it intends to persist in the Chilean market for now, where only the Terios model is available.

In Trinidad and Tobago, Daihatsu has had a market presence since 1958 when its Mark I Midget was a popular choice among market tradesmen. From 1978 until 2001, a local dealer marketed the Charmant, Rocky, Fourtrak, and then later, the Terios and Grand Move which were popular. The Delta chassis remained popular from its introduction in 1985 until today. Toyota Trinidad and Tobago Ltd. (a wholly owned subsidiary of Toyota Japan) now markets Daihatsu Terios, YRV and Sirion under stiff competition.

Daihatsu announced on 13 January 2011 that sales of Daihatsu motor cars would cease across Europe on 31 January 2013. This was due to the increasing strength of the Japanese yen, which has increased prices beyond competitive levels. Daihatsu states that there is no stock of new Daihatsu cars in the UK, and they do not expect to import any cars in this interim period.[13]

Toyota New Zealand announced on 8 April 2013 that sales of new Daihatsu vehicles in the country would cease by the end of the year, citing a lack of products that would comply with future NZ regulatory standards. No additional new vehicles were being imported as of the announcement date.[14]

In April 2015, Daihatsu pulled out of South Africa.[15]

Daihatsu has also supplied cars under different badges to various automakers in the past. The company currently provides engines and transmissions to Malaysia's Perodua, which manufactures and markets rebadged Daihatsu cars locally, and sells a small number of Perodua cars in the United Kingdom. After the launch of Perodua, Daihatsu's Malaysian operations were scaled down to concentrate exclusively on the commercial vehicles market, selling its Delta and Gran Max commercial truck chassis; Daihatsu had formerly sold Charades and Miras in the country since it first began operations in Malaysia as a joint venture in 1980.

Electrics and hybrids

Daihatsu has had a long-running development program for electric vehicles, beginning with the production of "pavilion cars" for the 1970 Osaka World Expo and continuing with the production of golf carts and vehicles for institutional use, such as the DBC-1.[16] An electric version of the company's Fellow Max kei car also followed, the beginning of a series of prototypes. The 1973 oil crisis provided further impetus and at the 20th Tokyo Motor Show (1973) Daihatsu displayed a 550 W electric trike (TR-503E),[17] the BCX-III electric car prototype and daihatsu's own EV1 .[18] Daihatsu showed more prototypes through the 1970s, for instance at the 1979 Sydney Motor Show, and then joined the Japanese Electric Vehicle Association's PREET program (Public Rent and Electronic Towncar) with an electric version of the Max Cuore keicar. The program allowed registered users access to the cars with a magnetized card and charged according to mileage used.[19]

In November 1974, Daihatsu released the 'Hallo'(ES38V), a tilting trike powered by an electric motor and two 12V batteries.[20]

In December 2011, Daihatsu released the Pico EV Concept, a Quadricycle powered by an electric Motor.

The current hybrid vehicle technology is called Daihatsu Mild Hybrid System,[21] and is mainly used in the Hijet/Atrai Hybrid-IV.

Motor cycles

Alongside the electric version of the tilting trike 'Hallo', Daihatsu also released a petrol powered version using a 50cc two stroke engine.

Vehicles

Current passenger cars

Daihatsu Copen
Daihatsu Materia
Daihatsu Terios

Former passenger cars

Daihatsu Move-Custom

Current commercial Vehicles

Former commercial Vehicles

Three-wheeled trucks

  • CF (1962) 1¼-ton
  • CM (1962) 1½-ton
  • CO (1963) 2-ton
  • PL (1962) 1-ton
  • SCB (1955), SDB
  • SKC ¾-ton
  • SDF (1956) 1-ton, SSDF 1½-ton
  • RKO (1956) 2-ton
  • RKM (1957)
  • PM, PO (1958)
  • BO (1962)
  • Midget (1957–72)
  • V300 (1966)

Racing cars

Concepts

  • Sport (1963)
  • DBC-1 (1970)
  • Fellow Max EV (1970)
  • Fellow Max Hybrid (1970)
  • BCX (1971)
  • BCX-II (1972)
  • BCX-III (1973)
  • EV1 (1973)
  • Charmant Hi-Custom (1975)
  • Consorte Coupe TL (1975)
  • Okinawa EXPO'70 Electric Pavilion Car (1975)
  • Charmant Hybrid (1975)
  • BCX-5 (1985)
  • Trek (1985)
  • TA-X80 (1987)
  • Urban Buggy (1987)
  • BC7 (1989)
  • Fellow 90 (1989)
  • Hijet Dumbo (1989)
  • Sneaker (1989)
  • Marienkafer (1990)
  • FX-228 (1991)
  • Mira Milano (1991)
  • X-021 (1991)
  • Dash 21/EV Sedan (1993)
  • Midget II (1993)
  • MP-4 (1993)

Plants

Slogans

  • We do COMPACT
  • We make it COMPACT
  • Innovation for Tomorrow
  • Light you up
  • Daihatsu Sahabatku (Indonesia only, English: Daihatsu is my Friend)
  • Daihatsu - That's Who! (Australia, '90s, early '00s)
  • ワールドミニで未来を創る (Roma-ji:Warudo de mirai o tsuku sore, English:Create The future in the world Mini)
  • ワンダフルスモール (Roma-ji:Wandafuru Sumoru, English:Wonderful Small, 2003–07)
  • それ、ダイハツがやります (Roma-ji:Sore, Daihatsu ga yarimasu, English:Now, Daihatsu will Spear)
  • テーマは、品質。 (Roma-ji:Tema wa, Hinshitsu, English:The theme, The Quality)
  • ひとりひとりを楽しくする品質。Goodが、ギュッと。 (Roma-ji:Hitorihitori o tanoshiku suru hinshitsu. Good ga, gyutto, English:Quality and fun each and every. Good it is, tight)
  • もっと軽にできること。 (Roma-ji:Motto kei ni dekiru koto, English:It can be more light)
  • 軽の技術で、コンパクトを変えていく。 (Roma-ji:kei no gijyutsu de compact wo kaeteiku, English:With the technology of mini vehicles, we will change the compact)
  • Light you up ~らしく、ともに軽やかに~ (Roma-ji:Light you up ~ rashiku, tomo ni karoyaka ni ~, English:It seems to us, both lightly)

References

  1. ↑ "Corporate Info Archived 2010-01-27 at the Wayback Machine.." Daihatsu. Retrieved on February 5, 2010.
  2. ↑ https://www.daihatsu.com/faq/index.html#A-a05 Archived 2017-01-13 at the Wayback Machine.
  3. 1 2 3 4 Pollack, Andrew (Sep 21, 1995). "Toyota Doubles Its Holdings in Daihatsu Motor of Japan". The New York Times. Retrieved 27 December 2016.
  4. ↑ "Alliance with Daihatsu Motor". Toyota-global.com. Toyota. Retrieved 27 December 2016.
  5. ↑ "Toyota to take over Daihatsu Motor". The Japan Times. Aug 28, 1998. Retrieved 27 December 2016.
  6. ↑ Strong Yen Forces Daihatsu Out of Europe Archived 2011-01-17 at the Wayback Machine. – Industry Week, 14 January 2011
  7. ↑ "New Vehicle Registrations – By Manufacturer (2011)." ACEA. Retrieved on March 8, 2012.
  8. ↑ "Toyota Plans Low-Cost Car for Traffic-Choked Indonesia". The Jakarta Globe. Archived from the original on 2011-08-29. Retrieved 2011-08-21.
  9. ↑ "Kontan Online – Daihatsu plans to spend Rp 2.1 trillion on new factory". English.kontan.co.id. 2011-02-23. Archived from the original on 2012-07-08. Retrieved 2011-08-21.
  10. ↑ "Toyota completes full takeover of Daihatsu". The Japan Times. Retrieved 2016-08-01.
  11. ↑ Daihatsu (stockholder brochure), Daihatsu Motor Company, 1986, p. 24
  12. ↑ Piszczalski, Martin (2002-04-01), "Thailand Tales: Profits Still Elusive", Plastics Technology, Gardner Business Media, archived from the original on 2012-12-17, retrieved 2012-11-25
  13. ↑ "Daihatsu UK". Daihatsu.co.uk. 2011-01-13. Retrieved 2011-08-21.
  14. ↑ "Toyota New Zealand". toyota.co.nz. 2013-04-08. Retrieved 2013-04-29.
  15. ↑ "Daihatsu Pulls Out of South Africa". cars.co.za.
  16. ↑ Kobori, Kazunori (2007). ダイハツ 日本最古の発動機メーカーの変遷 [Daihatsu: The History of Japan's Oldest Engine Company] (in Japanese). Tokyo: Miki Press. p. 56. ISBN 978-4-89522-505-2.
  17. ↑ Kobori, Daihatsu, p. 60
  18. ↑ Kobori, Daihatsu, pp. 67–68
  19. ↑ Lösch, Annamaria, ed. (1981), "Electric Cars", World Cars 1981, Pelham, NY: The Automobile Club of Italy/Herald Books: 44, ISBN 0-910714-13-4
  20. ↑ "Daihatsu History". Daihatsu.com. 2013-02-27. Archived from the original on 2013-07-08. Retrieved 2013-02-27.
  21. ↑ DAIHATSU:Motor Show Archived July 4, 2007, at the Wayback Machine.
  • Daihatsu (official site in Japanese)
  • Daihatsu (English site)
  • "Company history books (Shashi)". Shashi Interest Group. April 2016. Wiki collection of bibliographic works on Daihatsu
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