List of airline liveries and logos

The aircraft liveries and logos of airlines are used to provide distinctive branding for corporate and commercial reasons. They also have to combine powerful symbols of national identity while being acceptable to an international market.[1]

National flag, symbol, or elements thereof

Russian flags on Aeroflot aircraft
Iconic rising sun with red shadow on Air India
  • Aeroflot: National flag, with traditional winged hammer and sickle used on fuselage. New livery adopted in 2003.
  • Air Algérie: The company logo is a swallow, which is the national bird of Algeria.
  • Air Koryo: Features national colours on the livery and flag on the tail
  • AirAsia: Logotype AirAsia.com.
  • Air Belgium: National flag on tail and fuselage. On the tail, the logotype, a crowned AB, accompanies the flag.
  • Air Canada: Blue aircraft, with the name AIR CANADA and a stylized maple leaf on the front area of the fuselage, directly behind the cockpit, plus a maple leaf on the tail. In 2017, a new livery consisting of a white fuselage with a black underside, lettering and tail with red maple leaf logos on the engines, fuselage and tail was introduced. The new livery most notably featured a black surrounding of the cockpit windows.
  • Air France: National flag, formed as several sliced parallel lines of varying widths.
  • Air India: Flying swan with the Ashok Chakra.
  • Air Malta: Maltese cross.
Maltese Cross on an Air Malta aircraft.
Brazilian flag in aircraft of the Azul.
  • British Airways: Britain's Flag carrier shows a section of the British Union Flag on the aircraft tail. Some aircraft feature the Union Jack under the nose.
  • Bulgaria Air: Bulgarian flag used on the tail.
  • Cathay Dragon: A brush-stroke logo dubbed the "brush wing" represents a bird in flight through white Chinese calligraphy stroke on a red background, but it has a dragon from dragonair logo between front door and window cockpit.
  • Cathay Pacific: A brush-stroke logo dubbed the "brush wing" represents a bird in flight through white Chinese calligraphy stroke on a green background.
  • China Airlines: The pink plum blossom is the national flower Republic of China (Taiwan) and is the livery for this flag carrier.
  • Continental Airlines and new livery for United Airlines: A globe, indicative of the wide-ranging destinations available, initially to counteract Continental's possibly geographically restrictive name.
  • Croatia Airlines: Part of the airline's logo consisting of checkered design pattern originating from the coat of arms of Croatia.
  • EgyptAir: The airline's logo is Horus, the sky deity in ancient Egyptian mythology, usually depicted as a falcon or a man with the head of a falcon. The airline has taken Horus as its logo because of his ancient symbolism as a "winged god of the sun".
  • El Al: Blue Star of David between rising blue bands
  • Ethiopian Airlines: Three interlocking slanted wedges as the tricolours of the flag of Ethiopia.
  • Emirates Airline: The United Arab Emirates flag.
  • Etihad Airways: United Arab Emirates flag colors used in strips and United Arab Emirates national emblem in center
  • Evelop Airlines: A dark blue exclamation mark on a white circle
  • Finnair: Stylized letter "F" in tail.
  • Iberia: An aircraft tailfin shape from a yellow piece and red piece (the Spanish flag colors). Formerly a stylized IB in yellow and red with a crown.
  • Kenya Airways: In 2005, Kenya Airways changed its livery. The four stripes running all through the length of the fuselage were replaced by the company slogan Pride of Africa, whereas the KA tail logo was replaced by a styled K encircled with a Q to evoke the airline's IATA airline code.
  • KLM: stylized crown representing royal charter status
  • Korean Air: Taeguk, the national symbol of South Korea
Taeguk symbol on a Korean Air aircraft.
  • LAN Airlines: A five-points star over a blue background representing the one which is the national flag of Chile, also representing the two colors of it second flag carrier subsindary, Peru, and its flag colors, white and a red line below it.
  • Malev Hungarian Airlines: National flag shaped as a tail wing made of 3 lines with the national colors (red white green).
  • Middle East Airlines: A cedar, which is the national emblem of Lebanon, over the white tail and with two red bands rolling from the aircraft nose to tail
Middle East Airlines new livery with tailfin forming the country's flag

Animals

Birds

Cebu Pacific the stylized head eagle.

Other airlines which use non-specific birds include Kuwait Airways, Ariana Afghan Airlines, Biman Bangladesh and Ukraine International Airlines.

Other animals

Qantas aircraft with kangaroo livery

Botanical elements

Plum blossom flower, the national flower of Republic of China (Taiwan), on China Airlines 747.

People

The Hawaiian Airlines, A Pualani (Flower of the Sky).

Objects

The Philippine Airlines is a two triangles of blue and red with a sun on the tail liked a sail.

Colors

Garuda Indonesia Boeing 777-300ER with blue and green livery

Legendary figures

Dragon on a Dragonair aircraft.

Unpopular designs

British Airways introduced varied and unusual tailfin designs in 1997. These "airline liveries and logos" were intended to make the airline's branding more cosmopolitan and were described as "arty" and "ethnic". They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising the British Airways ethnic liveries aircraft to give clear taxiing instructions. Despite the £60M expense of this livery, it was replaced completely in 2001 and the airline has now returned to a more traditional design based upon the Union flag.[2]

Brussels Airlines' first logo was a stylised letter B composed of 13 dots resembling a runway. This was thought to be unlucky and protests by superstitious passengers caused the airline to add another dot.[3]

References

  1. ↑ Crispin Thurlow and Giorgia Aiello (2007), "National pride, global capital: a social semiotic analysis of transnational visual branding in the airline industry", Visual Communication, 6 (3): 305–344, doi:10.1177/1470357207081002
  2. ↑ R.I.P. British Airways' funky tailfins, BBC, 11 May 2001
  3. ↑ 'Unlucky' airline logo grounded, BBC, 21 February 2007
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