Boy with Luv

"Boy with Luv" (Korean: 작은 것들을 위한 시; RR: Jageun geotdeureul wihan si,[upper-alpha 1] lit. "A Poem for Small Things"[7]) is a song recorded by South Korean boy band BTS, featuring American singer Halsey, as the lead single for their sixth extended play Map of the Soul: Persona. It was released on April 12, 2019 by Big Hit Entertainment.[8] The song's music video was the most viewed online music video in 24 hours maintaining its spot for a year. It gathered 74.6 million views within its first day of release and. On June 24, 2019, Billboard announced that the song had been certified Platinum by the RIAA.[9] "Boy with Luv" currently holds the record for the song with the most music show wins after the 2000s in South Korea with 21 wins.[10]

"Boy with Luv"
Cover of Japanese double A-side with "Lights" (limited edition type A)
Single by BTS featuring Halsey
from the EP Map of the Soul: Persona and the album Map of the Soul: 7
Language
  • Korean
  • English
ReleasedApril 12, 2019 (2019-04-12)
Format
Genre
Length3:49
LabelBig Hit
Songwriter(s)
Producer(s)
  • Pdogg
BTS singles chronology
"Waste It on Me"
(2018)		 "Boy with Luv"
(2019)		 "Dream Glow"
(2019)
Halsey singles chronology
"11 Minutes"
(2019)		 "Boy with Luv"
(2019)		 "Nightmare"
(2019)
Music video
"Boy with Luv" on YouTube
"Boy with Luv" (ARMY with Luv version) on YouTube
Audio sample
A 30-second sample from "Boy with Luv"
  • file
  • help

On July 3, 2019, the Japanese version of the song was released as a double A-side single alongside an original Japanese track titled "Lights" under Universal Music Japan.[11]

Composition

"Boy With Luv" featuring American singer Halsey has been described as a "funk pop" song about happiness and love.[2] It serves as a parallel track to their earlier song "Boy in Luv", released in 2014. According to Tamar Herman of Billboard, the song describes how true strength and love come from finding joy in the smallest things in life.[12] Elias Leight from Rolling Stone classified the song as "nu-disco single".[4] NME characterized it as "bubblegum pop".[5] Yim Hyun-su from The Korea Herald described the lead single as "an upbeat electro-pop song with catchy hooks".[6] According to Refinery29, the light, funk-laced song features live instruments.[13]

Music video

The video for the song was released on April 12, 2019. It simultaneously obtained the records of fastest-liked video and fastest viewed video on YouTube, reaching 3 million likes in 2 hours and 78 million views within 24 hours of release, making it the most viewed YouTube video in the first 24 hours after its release, averaging about 860 views per second during that interval. Furthermore, it became the fastest video to reach 100 million views on YouTube, doing so in approximately one day and 10 hours.[14][15] On April 26, 2019, BigHit dropped another "Boy with Luv" music video titled "ARMY With Luv", including shots for ARMY, BTS' fanbase, and including more moments of Halsey.[16]

The director of the music video was Yong-Seok Choi from Lumpens, with Guzza, Jihye Yoon, & HyeJeong Park serving as assistant directors. The Director of Photography was Hyunwoo Nam of GDW, Gaffer was HyunSuk Song of Real lighting, and the Art Director was JinSil Park & BoNa Kim of MU: E. The Assistant Art Team consisted of YeMin Ahn, Lee Hyun young, and GyuHee Kim of MU: E. The Art PD was il ho, Techno Crane by Haksong Lee of Service Vision, & Show Light by Seung Keun Ma of A&T light. The Visual Creative consisted of Kim Sung Hyun, Lee Sun Kyoung, Kim Ga Eun, & Lee Hye Ri. The Performance Directing was done by Son Sungdeuk, Lee Byung-un, & Lee Doohwan. The Artist Management was done by Kim Shin Gyu, Kim Se Jin, Kim Dae Young, Kim Su Bin, Bang Min Wook, Lee Jung Min, An Da Sol, Park Jun Tae.[17]

Promotion

A trailer for the music video was released on April 7, 2019, with a 13-second clip of the song towards the end.[18] The teaser features Halsey working in a ticket booth before walking outside to find BTS sitting on a couch.[18] On April 10, 2019, a second teaser was released, featuring close-ups of the band.[19] The official music video was released on YouTube on April 12 at 6 PM KST.[20] The band performed the song for the first time on April 13, 2019, as the musical guests on Saturday Night Live (making them the first K-Pop Group to perform on the show) and performed it with Halsey at the 2019 Billboard Music Awards held on May 1, 2019. BTS started their Korean promotion on April 18, 2019, on M Countdown. They performed the song again to kick off Good Morning America's Summer Concert at New York's Central Park on May 15, 2019 with their 2016 single, Fire.[21] On May 16, 2019, BTS performed the song at The Late Show with Stephen Colbert.[22] On May 21, 2019, they performed the song at The Voice's finale.[23] On May 30, 2019, they also performed the song at Britain Got Talent's semi-final.[24]

On November 30, BTS performed "Boy with Luv" at the 2019 Melon Music Awards with throwbacks to "Boy in Luv".[25] On December 4, the song was performed at the 2019 Mnet Asian Music Awards.[26] Two days later, BTS performed the song at the KIIS-FM Jingle Ball in Los Angeles, where they appeared as a headliner. In addition, BTS performed the song in South Korea at the SBS Gayo Daejun and KBS Song Festival on December 25 and 27, respectively,[27][28] following which the song was performed in New York's Times Square at Dick Clark's New Year's Rockin' Eve.[29]

Reception
"The first taste of BTS’ ‘Map Of The Soul: Persona’ was an incredibly sweet one – a vibrant burst of bubblegum pop with an added Halsey twist. Its Korean title translated to ‘A Poem For Small Things’ and the lyrics celebrated “the things you’re interested in, the way you walk or talk, and every little trivial habit of yours” over melodies that would make even the most mundane of days seem like a dream."

 — R.D. from NME[30]

Taylor Glasby writing for Dazed labelled "Boy With Luv" as "a beacon of pop sweetness". Dazed placed it in their list of "The 20 best K-pop songs of 2019" and commended the "catchy, made-for-radio immediacy" of the song, additionally characterizing "the playful lightness of the instrumental, vocals, and overall mood" that "bring to it a joyful ingenuousness and an old-world classiness that keeps the song sounding box fresh."[31] Writing for the Consequence of Sound, Laura Dzubay called the song "familiarly romantic".[32] The song was included in South China Morning Post's list of "The 10 best K-pop songs of 2019". In that article, Jeff Benjamin described it as "euphoric pop sound" while praising how the song "shows their maturity and growth and comes with a message – to allow love to take over gradually and to make changes from the inside."[33] Rhian Daly from NME called the song "addictive and deftly balanced" with Halsey's chorus "fitting in naturally and seamlessly".[34]Billboard included the song in their list of "The 100 Best Songs of 2019: Staff List" as well as their list of "The 25 Best K-pop Songs of 2019: Critics' Picks".[35][36] NME placed the song on their list of "The 50 best songs of 2019".[30]

Commercial performance

Upon release, "Boy With Luv" debuted at No. 1 on the real-time charts of six major music sites including Soribada, Genie, Naver, Bugs, Mnet, and Flo on April 12.[37] On the morning of April 13, it was reported that the song ranked No. 1 in real time charts of all digital platforms including Melon, thereby achieving an "all kill".[38] In addition, all other tracks of Map of the Soul: Persona debuted in Top 10.[38] It was reported that multiple servers crashed, including Korea's largest music site Melon, due to the number of fans streaming at the same time.[39] "Boy With Luv" debuted at No. 1 on the Gaon Digital Chart and topped the weekly charts for three consecutive weeks.[40] According to Korean media outlet, My Daily, "Boy with Luv" additionally topped the iTunes charts of 67 countries worldwide, including United States, Canada, Russia, Brazil, Singapore and India.[41] "Boy with Luv" debuted and peaked at No. 8 on the US Billboard Hot 100 Chart, becoming the group's highest Top 10 entry following "Fake Love".[42] The song also debuted at No. 13 on the UK Official Singles Chart, making it the highest-charting single by a Korean act.[43] The single also launched at No. 5 on the Billboard Streaming Songs chart, the highest rank for the band on the chart so far and the second top 10 after "Fake Love" peaked at No. 7, according to the Billboard website. It also ranked No. 3 on the Digital Song Sales chart, marking the group's fourth song hitting the chart's top 10.[44]

"Boy with Luv" was certified Platinum by the Recording Industry Association of America (RIAA) for selling over one million units in the United States.[45] It is the group's second Platinum certification following "Mic Drop".[46] The song surpassed 100 million streams on Gaon Music Chart, earning a Platinum certification from the Korea Music Content Association (KMCA).[47] "Boy With Luv" was certified Gold by the Australian Recording Industry Association (ARIA) for selling 35,000 units in Australia.[48]

BTS was named one of the Top 10 artists of 2019 by Genie Music with "Boy with Luv" topping their daily chart for 26 days.[49]

Credits and personnel

Credits adapted from the liner notes of Map of the Soul: Persona.[50]

Accolades
Year-end lists
Critic/Publication List Rank Ref.
Billboard The 100 Best Songs of 2019: Staff List 37 [51]
The 25 Best K-pop Songs of 2019: Critics' Picks 15 [52]
The 100 Best Songs of 2019: Staff List 15 [53]
Bugs 2019 Year End Top 100 2 [54]
BuzzFeed Best K-pop Music Videos of 2019 8 [55]
Dazed The 20 best K-pop songs of 2019 7 [56]
Gallup Korea The Best Songs in 2019 1 [57]
Genie Music Top 10 songs from 2019 5 [49]
Hypebae The Best K-pop Songs and Music Videos of 2019 N/A [58]
Idolator The 75 Best Pop Songs of 2019 42 [59]
Insider The 57 best music videos of 2019 22 [60]
IZM Top 10 2019 Singles of the Year N/A [61]
NME The 50 best songs of 2019 49 [62]
South China Morning Post The 10 best K-pop songs of 2019 1 [63]
YouTube Top 10 Most-Watched MVs Of 2019 Within Korea 1 [64]
CelebMix Top 10 KPOP songs of 2019 2 [65]
amazer Most Covered K-POP Songs of 2019 2 [66]
Decade-end lists
Publication Accolade Rank Ref.
MTV Greatest Videos of the 2010s 1 [67]
Awards
Year Ceremony Category Result Ref.
2019 BreakTudo Awards Boom Video of the Year Nominated [68]
Melon Music Awards Song of the Year Won [69]
Best Dance Award – Male Won
Meus Prêmios Nick Favorite International Hit Won [70]
Mnet Asian Music Awards Song of the Year Won [71]
Best Music Video Won
Best Dance Performance Male Group Won
Best Video Director Won
MTV Europe Music Awards Best Collaboration Nominated [72]
MTV Video Music Awards Best K-Pop Won [73]
Best Art Direction Nominated
Best Choreography Nominated
Best Collaboration Nominated
People's Choice Awards Music Video of 2019 Nominated [74]
Teen Choice Awards Choice Collaboration Won [75]
Telehit Awards People's Best Video Nominated [76]
2020 Gaon Chart Music Awards Song of the Year – April Nominated [77]
Golden Disc Awards Digital Bonsang Won [78]
Digital Daesang Won
iHeartRadio Music Awards Best Music Video Pending [79]
Korean Music Awards Best Pop Song Nominated [80]
Song of the Year Nominated
NME Awards Best Collaboration Nominated [81]
Melon Popularity Award
Award Date Ref.
Weekly Popularity Award April 22, 2019 [82]
April 29, 2019
May 6, 2019
May 13, 2019
May 20, 2019
Music program awards
Program Network Date Ref.
Music Bank KBS April 19, 2019 [83]
April 26, 2019 [84]
May 3, 2019 [85]
May 17, 2019 [86]
May 24, 2019 [87]
June 14, 2019 [88]
June 21, 2019 [89]
Show! Music Core MBC April 20, 2019 [90]
April 27, 2019 [91]
May 11, 2019 [92]
May 18, 2019 [93]
May 25, 2019 [94]
June 1, 2019 [95]
June 8, 2019 [96]
June 15, 2019 [97]
June 22, 2019 [98]
Show Champion MBC Music April 24, 2019 [99]
M Countdown Mnet April 25, 2019 [100]
Inkigayo SBS April 28, 2019 [101]
May 12, 2019 [102]
May 19, 2019 [103]

Charts

Certifications
Region CertificationCertified units/sales
Australia (ARIA)[164] Gold 35,000
Canada (Music Canada)[165] Gold 40,000
Colombia (ASINCOL)[166] Gold 10,000
Mexico (AMPROFON)[167] 2× Platinum+Gold 150,000*
United Kingdom (BPI)[168] Silver 200,000
United States (RIAA)[169] Platinum 1,000,000
Streaming
Japan (RIAJ)[170] Silver 30,000,000^
South Korea (KMCA)[171] Platinum 100,000,000*

*sales figures based on certification alone
^shipments figures based on certification alone
sales+streaming figures based on certification alone

Release history
Region Date Format Label Ref.
Various April 12, 2019
[172][173]
United States April 16, 2019 Contemporary hit radio
[174]
Italy May 26, 2019 Sony [175]
Japan July 3, 2019
  • CD
  • DVD
  • download
  • streaming
 Universal Music Japan [176]

See also

Notes
  1. The actual pronuciation is similar to [t͡ɕɐɡɯn kʌt̚dɯɾɯɭ wiβʷɐn ɕi]

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