Not Today (BTS song)

"Not Today" is a song by South Korean boy group BTS that was released on the album You Never Walk Alone. A Japanese version of the song was later on released in their album Face Yourself.[2]

"Not Today"
Single by BTS
from the album You Never Walk Alone and Face Yourself
ReleasedFebruary 20, 2017
Format
GenreSynth Hip Hop[1]
Length3:51
Label
Songwriter(s)
Producer(s)Pdogg
BTS singles chronology
"Spring Day"
(2017)		 "Not Today"
(2017)		 "DNA"
(2017)
Music video
"Not Today" on YouTube

Background and release

When the music video was released it garnered nearly eleven million views in twenty-four hours.[3]

Promotion

BTS promoted the Korean version of the song on various music programs in South Korea including Music Bank, Show! Music Core, Inkigayo, and M Countdown. A remix version was also promoted KBS 2017 Song Festival on December 29, 2017.[4]

Music Video

The music video is propelled by the songs stomp heavy rhythm. Throughout it BTS lead a crowd of black-clad, seemingly ninja-inspired, dancers who throw off their restricting garments at one point as if in protest in military-style formations, while the rapid fire dances are interspersed with scenes of the BTS members being chased and shot at.[1]

The music video was filmed by the crew GDW with choreography by Keone Madrid.[5]

Reception

Billboard described the single as propulsive synth-hip hop banger that calls for “all the underdogs in the world” to not give up and keep fighting. It seems to be a nod off to the group's early messages of anti-establishment, as shown in songs like "No More Dream" and "N.O.".[1] Digital Music News called it a high energy, explosive track with an elaborate dance and multiple backdrops.[6]

It is the 3rd most watched K-pop video of 2017.[7]

Accolades
Year-end lists
Critic/Publication List Rank Ref.
KultScene 25 Best K-pop Songs of 2017 2 [8]
PopCrush The Best Songs of 2017 (So Far) N/A [9]

Composition

Not Today is in the key of C minor. It is 110 beats per minute and is 3:51 minutes long.[10] The lyrics talk about never giving up, encouraging people to rally together against government corruption and to break all invisible barriers that stop people from succeeding.[1]

Credits and personnel

The original credits are adapted from the CD liner notes of You Never Walk Alone.[11]

  • Pdogg- producer, keyboard, synthesizer, vocal & rap arrangement, recording engineer
  • "hitman" bang- producer
  • Rap Monster- producer
  • Supreme Boi- producer
  • JUNE- producer, chorus, recording engineer
  • Jungkook- chorus
  • James F. Reynolds- mix engineer

Charts
Chart (2017) Peak
position
Canada (Canadian Hot 100)[12] 77
Finland Download (Suomen virallinen latauslista)[13] 7
Philippines (Philippine Hot 100)[14] 69
Russia (Tophit)[15] 100
South Korea (Gaon Singles Chart)[16] 6
Japan (Japan Hot 100)[17] 23
UK Independent Singles (OCC)[18] 46
US World Digital Song Sales (Billboard)[19] 2

Sales
Country Digital sales
South Korea (Gaon) 245,405[20]
United States (Billboard) 12,000[21]

References
  1. Herman, Tamar. "BTS Aims to Survive In 'Not Today': Watch". billboard.com. Retrieved 4 October 2018.
  2. Lai, Frances. "BTS ANNOUNCES THE RELEASE OF THIRD JAPANESE ALBUM 'FACE YOURSELF'". popcrush.com. Retrieved 5 October 2018.
  3. Resnikoff, Paul. "BTS' "Not Today" Didn't Break Any YouTube Records, Data Shows". digitalmusicnews.com. Retrieved 5 October 2018.
  4. Herman, Tamar. "BTS Performs Rock Remixes of 'DNA' & 'Not Today' at 2017 KBS Song Festival". billboard.com. Retrieved 4 October 2018.
  5. "BTS (방탄소년단) 'Not Today' Official MV". youtube.com. Retrieved 6 October 2018.
  6. Resnikoff, Paul. "BTS' 'Not Today' Is the Fastest-Rising K-Pop Video In History". digitalmusicnews.com. Retrieved 5 October 2018.
  7. "Estos son los 20 videos de K-Pop más vistos el 2017 en YouTube". El Comercio (in Spanish). May 1, 2018. Retrieved January 5, 2019.
  8. "25 Best K-pop Songs of 2017". Kultscene. December 23, 2017. Retrieved January 10, 2019.
  9. "The Best Songs of 2017 (So Far)". PopCrush. June 7, 2017. Retrieved January 9, 2019.
  10. "BTS Song Search". tunebat.com. Retrieved 28 September 2018.
  11. BTS (13 February 2017). YOU NEVER WALK ALONE (in Korean and English) (Original ed.). Big Hit Entertainment.
  12. Canadian Music: Top 100 Songs Chart | Billboard
  13. Music Download Charts
  14. "BillboardPH Hot 100". Billboard Philippines. June 12, 2017. Retrieved 2017-06-12.
  15. "Top Radio & YouTube Hits". February 2017. Retrieved 2017-05-02.
  16. "2016 Gaon Digital Chart - Week 42". Gaon Chart. October 20, 2016. Retrieved 2016-10-21.
  17. Japanese Music: Top Japanese Songs Chart | Billboard
  18. "Official Independent Singles Chart Top 50". officialcharts.com. Retrieved 2 October 2018.
  19. "World Digital Song Sales". billboard.com. Retrieved 6 October 2018.
  20. Cumulative sales of "Not Today":
  21. Benjamin, Jeff (February 21, 2017). "BTS Crack the Bubbling Under Hot 100 With 'Spring Day,' Conquer Multiple Charts With 'You Never Walk Alone'". Billboard. Retrieved February 22, 2017.
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