Melon (online music service)

Melon (Korean: 멜론; RR: Mellon) is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment (now Kakao M) became the company-in-charge of the service in 2009.

Melon
Screenshot
Screenshot of Melon's new interface, launched in August 2016
Type of site
OMS
Available inKorean
OwnerKakao M
URLwww.melon.com
Alexa rankAs of January 2020
5,085 (Global)
188 (South Korea)[1]
CommercialYes
RegistrationRequired, for South Koreans only[2]
Users4~5 million (in South Korea alone, as of 2018)
LaunchedNovember 2004 (2004-11)

Background

Melon is South Korea's largest music subscription service, with over 28 million users. Users can stream and download music and music videos and create custom ringtones.[3] Melon is currently available on iOS and Android.

The name Melon is an acronym of the phrase melody on.[4]

International operations

In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia.[5] In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all MelOn businesses, thus making MelOn Indonesia an Indonesian company.[6]

Promotions

Music Programs on TV
A screenshot of Red Velvet performing Russian Roulette on the SBS program Inkigayo on September 11, 2016, showing the introduction ticker for the song. The ticker shows the highlighting of Melon as a main sponsor for the said program. (from the official SBS Inkigayo YouTubeaccount)

Melon is the main sponsor of the following music-related shows:

Melon Music Awards
Main article: Melon Music Awards

Also in 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge the winners.

Achievements

Songs with the most weeks at number one

8 weeks

7 weeks

6 weeks

Artists with most weeks at number one
Rank[15] 1st 2nd 3rd 4th 5th
Artist IU Big Bang Wonder Girls 2NE1 Sistar
Total weeks 45 44 29 23 18

Artists with most number one songs
Rank[15] 1st 2nd 3rd 4th 5th
Artist IU BIGBANG 2NE1 Sistar, Davichi Wonder Girls, Girls' Generation
Total songs 23 18 12 10 8

Artists with most months at number one

(Including Sub Unit, Solo, Group)

Rank[15] 1st 2nd 3rd 4th
Artist IU BIGBANG Sistar Wonder Girls, Bolbbalgan4
Total months 10 6 5 4

Accolades

Melon became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.[16]

Melon was recognized at the 2012 Trusted Brand Awards.[17]

Melon won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.[18]

Melon was recognized in the 2012 Korea Brand Power Index.[19]

Ilgan Sports ranked Melon as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.[20]

See also

Notes
  1. Formerly sponsored by rival music service Bugs

References
  1. "Melon.com Site Information". Alexa Internet.
  2. "Terms: GENERAL". MelOn. LOEN Entertainment, Inc.
  3. "South Korea's Biggest Music Subscription Service Acquired by Mobile Messaging Company". Billboard. Retrieved 2018-05-03.
  4. Seung Si-yeon, Park Jong-geun (December 3, 2011). "Shin Won-soo, representing Korea's largest OMS, "MelOn"". JoongAng Ilbo. Archived from the original on December 13, 2013. Retrieved January 22, 2014.
  5. "Melon Indonesia". Archived from the original on 2017-04-13. Retrieved 2014-01-22.
  6. eck. "MelOn kini 100% Merah Putih - Indotelko".
  7. "V.O.S 박지헌, 8주 1위 빅뱅에 제동". Chosun Entertainment. January 26, 2008.
  8. "'보이그룹 통계'② 최장·최다 음원 1위 빅뱅, 견줄 그룹 없다". MBN Daily. May 7, 2014.
  9. "'지'가 뭐길래… 소녀시대 'Gee' 삼촌팬들도 흥얼흥얼 '열광'". Hankyung. March 9, 2009.
  10. "원더걸스 'Nobody', 'Tell Me' 기록깰까?". SBS News. November 1, 2008.
  11. "'활동중단' 빅뱅, 원걸 컴백에도 7주째 온라인차트 1위". Korea Economic Daily. September 30, 2008.
  12. "친구보다 가깝고 연인은 아닌 … '썸 타는' 남녀 듀엣 전성시대". JTBC News. June 24, 2014.
  13. "여자친구 '시간을 달려서' 주간차트 4주 연속 1위". Dong-a Sports. March 1, 2016.
  14. "빅뱅, 온라인 음악차트 6주 연속 1위...또 한번 돌풍". Chosun Entertainment. January 8, 2008.
  15. "[맨 인 컬처]음원시장, 걸그룹 주도 속 보이그룹 '빅뱅' 독보적 입지" [Music market, girl groups lead and boy group Big Bang's unique position]. Dong-a News (in Korean). June 20, 2017. Retrieved June 23, 2017.
  16. "2011 App Awards Korea". MelOn. LOEN Entertainment, Inc.
  17. "2012 Trusted Brand Awards". MelOn. LOEN Entertainment, Inc.
  18. "2012 Korean Digital Management Innovation Awards". MelOn. LOEN Entertainment, Inc.
  19. "2012 Korea Brand Power Index". MelOn. LOEN Entertainment, Inc.
  20. jun2yng (November 3, 2013). "The Top 10 Most Influential Entities of K-Pop". Ilgan Sports via Soompi.
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