Serbia Broadband

SBB - Serbia Broadband
Native name
 Српске кабловске мреже / Srpske kablovske mreže
LLC
Industry Telecommunication
Founded 1 September 2000 (2000-09-01)
Headquarters Belgrade, Serbia
Area served
 Serbia
Key people
 Dragan Šolak (President)
Victoriya Boklag (CEO)
Products Cable television
Broadband internet
Fixed telephony
Revenue Increase €207.37 million (2017)[1]
Increase €26.95 million (2017)[1]
Total assets Increase €580.86 million (2017)[2]
Total equity Increase €117.37 million (2017)[2]
Owner BC Partners
Number of employees
 1,258 (2017)
Parent The United Group
Subsidiaries Subsidiaries
Website www.sbb.rs
Footnotes / references
Business ID: 17280554
Tax ID: 101038731 [3]

Serbia Broadband (branded as SBB; full legal name: Serbia Broadband - Srpske kablovske mreže d.o.o.) is a cable television and broadband internet service provider in Serbia.

As of 2016, it is the largest cable television provider (52.0% market share) and second largest broadband internet provider (31.1% market share) in Serbia.[4]

History

Logo used from 2000 until 2012.

Serbia Broadband was founded on 1 September 2000, and is registered as limited liability company under the register code 17280554 in the Serbian Business Registers Agency (APR).[5]. In 2006, SBB launched TotalTV, its DTH satellite television platform.

Ina April 2015, SBB bought Serbian internet provider EUnet for undisclosed amount.[6] In April 2017, SBB bought Serbian cable operator IKOM.[7] In November 2017, SBB acquired Serbian minor cable company Kabel Group 85.[8]

Ownership

In 2007, Serbia Broadband was acquired by Mid Europa Partners, which simultaneously purchased Telemach Slovenia followed by acquiring Telemach Bosnia and Herzegovina shortly afterwards, cable television and broadband internet providers in Slovenia and Bosnia-Herzegovina, respectively. Mid Europa then created The United Group, a subsidiary to control its three new acquisitions in former Yugoslavia, with European Bank for Reconstruction and Development (EBRD) holding a minority stake in the newly created subsidiary. In the case of Serbia Broadband, the owners legally controlled it via the Amsterdam-based Adria Cable B.V.

In October 2013, an American private equity firm Kohlberg Kravis Roberts (KKR) purchased the majority stake in The United Group from Mid Europa Partners for US$1.3 billion.[9] thus gaining control of Serbia Broadband. Once the new owners took over, they began legally controlling Serbia Broadband through the Amsterdam-based Adria Serbia Holdco B.V.

In September 2018, a British private equity firm BC Partners purchased the majority stake of The United Group from KKR for 2.6 billion euros, thus gaining ownership over Serbia Broadband.[10]

Subsidiaries

  • ADRIA DTH BV, Amsterdam, the Netherlands
  • Total TV d.o.o., Skopje, Macedonia
  • CAS Media d.o.o., New Belgrade, Serbia
  • Eunet d.o.o., New Belgrade, Serbia
  • I.KOM d.o.o., Voždovac, Serbia
  • Kabel Group 85 d.o.o., Čačak, Serbia

Criticism

During the majority of its presence on the market SBB has been criticized for lack of service reliability and inadequate customer relationship management practices.[11][12] A notable example was when on 29 March 2015 a serious system outage occurred at around 11:30 AM CET, leaving most users without the Internet, landline and certain digital television services for hours afterwards.[13] The call centre was immediately clogged with large numbers of calls, and the company gave no public information in the following hours. It was not until 4:52 PM that the first official statement was announced on SBB's official Facebook page,[14] and soon afterwards on Twitter.[15] At that time most of the related issues had been fixed.[16]

References

  1. 1 2 "КОНСОЛИДОВАНИ БИЛАНС УСПЕХА (2017) - SBB". apr.gov.rs (in Serbian). Retrieved 21 September 2018.
  2. 1 2 "КОНСОЛИДОВАНИ БИЛАНС СТАЊА (2017) - SBB". apr.gov.rs. Retrieved 21 September 2018.
  3. ↑ "Основни подаци о привредном друштву". apr.gov.rs (in Serbian). Serbian Business Registers Agency. Retrieved 28 February 2018.
  4. ↑ "Pregled tržišta telekomunikacija i poštanskih usluga u Republici Srbiji u 2016. godini" (PDF). ratel.rs (in Serbian). Belgrade: RATEL. 2017. Retrieved 21 September 2018.
  5. ↑ APR search
  6. ↑ "SBB kupio EUnet, korisnicima još bolje usluge". n1info.com (in Serbian). Tanjug. 28 April 2015. Retrieved 21 September 2018.
  7. ↑ "SAD I ZVANIČNO SBB preuzeo IKOM". blic.rs (in Serbian). Beta. 21 April 2017. Retrieved 21 September 2018.
  8. ↑ "Serbian telco SBB acquires Kabel Group 85". seenews.com. 23 November 2017. Retrieved 21 September 2018.
  9. ↑ Despotović, S. "Amerikancima polovina kablovskog tržišta". politika.rs. Retrieved 20 October 2013.
  10. ↑ "KKR prodao većinski udeo Junajted grupe, SBB ima novog suvlasnika". b92.net (in Serbian). Beta. 27 September 2018. Retrieved 27 September 2018.
  11. ↑ http://blog.b92.rs/text/20792/SBB-ili-Samo-Bez-Brige-o-klijentima---prvi-deo/
  12. ↑ http://www.nisamovca.com/firmapost.aspx?firmaID=42
  13. ↑ http://forum.benchmark.rs/showthread.php?277774-SBB-Generalna-diskusija/page519
  14. ↑ https://www.facebook.com/mojsbb/posts/1043054585709328
  15. ↑ SBB [@mojsbb] (29 March 2015). "Zbog velikog broja poziva CC je preopterećen i nije dostupan svima. Radimo na otklanjanju problema sa internetom. Hvala svima na strpljenju!" (Tweet) – via Twitter.
  16. ↑ http://forum.benchmark.rs/showthread.php?277774-SBB-Generalna-diskusija/page521
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