FuboTV

FuboTV
Industry Pay television
Founded January 1, 2015 (2015-01-01)
Headquarters New York City, New York, United States
Area served
 United States
Canada
Services OTT television
Website fubo.tv

FuboTV (stylized as fuboTV) is an American over-the-top internet television service that focuses primarily on channels that distribute live sports, including NFL, MLB, NBA, MLS and international soccer, plus news, network television series and movies. [1]

There are several service options with different channel lineups, including fubo (base package), fubo Extra and add-on packages like fubo Latino and fubo Português.[2]

History

FuboTV was co-founded in January 2015 by David Gandler (CEO), Alberto Horihuela (CMO) and Sung Ho Choi. At launch, FuboTV cost $7 per month, and offered live streams from soccer-centric channels. In early 2017, Fubo pivoted to become a broader streaming service, adding entertainment and news programming in addition to soccer and sports from NFL, NBA, MLB and NHL. [3]

Between August and November 2017, FuboTV added CBS[4], MSG and MSG+[5], Pac-12 networks[6], NFL Network and NFL RedZone Channel[7] and NESN[8] to its channel lineup,

On September 13, 2017, FuboTV announced Advanced DVR, paid add-on to its cloud DVR feature.[9]

On October 6, 2017, FuboTV announced that it became an official sponsor of the LA Kings professional hockey team.[10]

On October 10, 2017, the company announced that it had surpassed 100,000 subscribers.[11] On February 5, 2018, it was reported that the company surpassed 150,000 total viewers during Super Bowl LII.[12]

As of September 2018, fuboTV offers live streaming and VOD programming from CBS, FOX, NBC, AMC Networks, TBS, TNT, Cartoon Network, CNN and Showtime. [13]

According to Fast Company, FuboTV still calls itself “sports-first,” but instead of being the Netflix of soccer, it’s now pitching itself as a direct competitor to cable TV and to live-streaming bundles such as Sling TV and DirecTV Now. FuboTV was the first live-TV streaming service to support 4K HDR video for the World Cup, and it was the first to adopt an industry standard for handling sports blackouts. It also introduced dynamic ad insertion ahead of Hulu and YouTube TV. [14]

Investors in FuboTV include AMC Networks, 21st Century Fox, Luminari Capital, Northzone, Sky, and Scripps Networks Interactive.[15]

Supported devices

TV-connected

Mobile

Web browser

Marketing

In September 2017, FuboTV introduced Fubo Chávez, a fictional brand spokesperson. The character has appeared in three national TV commercials as well as digital advertising. He is promoted as “the World’s Greatest Fan.”[16]

FuboTV's second national advertising campaign, a series of commercials called "Don't Compromise," launched in August 2018 and targeted cord-cutters.[17]

References

  1. ↑ "FuboTV Reveals Its Package as It Takes on OTT Rivals in First TV Ads". adage.com. 2017-09-12. Retrieved 2017-09-14.
  2. ↑ Channels - fuboTV, retrieved 2018-06-17
  3. ↑ "The little live-TV streaming service that could – Fast Company". fastcompany.com. Retrieved 2018-08-09.
  4. ↑ "FuboTV Recruits CBS to Take on Cordcutter Rivals". engadget.com. 2017-08-17. Retrieved 2017-11-03.
  5. ↑ "fuboTV Adds MSG Networks". broadcastingcable.com. 2017-09-26. Retrieved 2017-11-03.
  6. ↑ "Pac-12 Networks Announces Multi-year Partnership with FuboTV". pac-12.com. 2017-08-31. Retrieved 2017-11-03.
  7. ↑ "FuboTV Adds NFL Network, RedZone Channels to Over-the-Top Lineup". variety.com. 2017-09-07. Retrieved 2017-11-03.
  8. ↑ "fuboTV Gets NESN". 2017-11-10. Retrieved 2017-11-10.
  9. ↑ "FuboTV Launches 'Advanced' DVR". multichannel.com. 2017-09-13. Retrieved 2017-11-03.
  10. ↑ "FuboTV, L.A. Kings Do a Deal". multichannel.com. 2017-10-06. Retrieved 2017-11-03.
  11. ↑ "fuboTV Passes 100k Subscribers". prnewswire.com. 2017-10-10. Retrieved 2017-11-03.
  12. ↑ "fuboTV Tops 150,000 Viewers". cordcutternews.com. 2018-02-05. Retrieved 2017-02-06.
  13. ↑ "fubo.tv". fubo.tv. Retrieved 2018-09-13.
  14. ↑ "The little live-TV streaming service that could – Fast Company". fastcompany.com. Retrieved 2018-08-09.
  15. ↑ "Streaming sports service fuboTV raises $75 million from AMC and others – TechCrunch". techcrunch.com. Retrieved 2018-04-20.
  16. ↑ "FuboTV: An Underdog with Upside". cablefax.com. 2017-09-26. Retrieved 2017-11-03.
  17. ↑ "FuboTV Targets Cable Subscribers in Marketing Push". mediapost.com. 2018-08-27. Retrieved 2018-08-27.
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