Tata Sky

Tata Sky
Joint venture
Industry Satellite Television and Mobile Television
Founded August 10, 2006 (2006-08-10)
Area served
 India
Key people
 Harit Nagpal (MD and CEO)
Products Direct broadcast satellite, pay television, pay-per-view
Owner Tata Sons (60%)[1]
21st Century Fox (30%)
Temasek Holdings (10%)
Number of employees
 100,000 (approximately)
Website TataSky

Tata Sky is a direct broadcast satellite television provider in India, using MPEG-4 digital compression technology, transmitting using INSAT-4A and GSAT-10 satellite.[2] Incorporated in 2004, Tata Sky is a joint venture between the Tata Group, and 21st Century Fox.

Its primary competitors in satellite television and other DTH (direct-to-home) service providers are Dish TV, Airtel Digital TV, Sun Direct, DD Free Dish and Videocon D2H.

It currently offers total 573 channels, 482 SD channels and 84 HD channels and services, along with other many active services.

Tata Sky entered into an agreement with French firm Technicolor to supply 4K set top boxes from early 2015.[3]

History

Tata Sky is an equity strategic alliance in the nature of a joint venture between the Tata Group and 21st Century Fox, which own 70% and 20% stake respectively.[4] In 2008, Singapore-based Temasek Holdings picked up 10% stake in Tata Sky from the Tata Group. Tata Sky was incorporated in 2001, but launched services on 8 August 2006.[5]

STAR’s parent company, 21st Century Fox, owns an international group of DTH businesses that include Sky Italia in Italy and Sky UK in United Kingdom. The company uses the Sky brand owned by British Sky Broadcasting.[6]

Tata Sky has partnered with Ericsson to launch the first Video on Demand (VOD) Services ever in India in 2012.[7]

On 9 January 2015, Tata Sky became the first Indian DTH operator to offer 4K set-top-boxes to its consumers.[8][9][10]

Satellite

Tata Sky was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata Sky signed a contract with ISRO for provision of satellite space on the INSAT-4A satellite. In 2007, one year after the launch of the DTH player, Tata Sky asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT-10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT-10 was launched in September 2012, Tata Sky has started utilizing those transponders in March 2015.

Awards and accolades

In March 2009, Tata Sky became the first Indian DTH service provider to be awarded the ISO 27001: 2005 accreditation, the benchmark for information security.[11] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).

Awards

YearAwardCategory
2013Yahoo Big Idea Chair Award[12]Best use of Mobile Advertising
2013ET Brand EquityProduct of the Year – Tata Sky + HD
2012ET Brand EquityBest DTH brand
2009–2010Superbrands Council[13]Superbrand

See also

References

  1. ↑ R. Ravikumar (2013-08-14). "Tata Sky to invest Rs 1,000 cr for tech upgrade | Business Line". Thehindubusinessline.com. Retrieved 2016-10-28.
  2. ↑ "Tata Sky on Insat 4A". LyngSat. Archived from the original on 9 August 2008. Retrieved 10 August 2008.
  3. ↑ By PTI (2014-07-04). "TataSky to start 4K ultra HD beaming from next year - The Economic Times". Economictimes.indiatimes.com. Retrieved 2016-10-28.
  4. ↑ "Tata Sky - Tata companies - Tata group". Tata.com. Retrieved 2016-10-28.
  5. ↑ "TataSky to offer all channels and services free to all active users for 2 weeks on account of 10th Anniversary celebrations". Telecomtalk.info. 2016-08-05. Retrieved 2016-10-28.
  6. ↑ "About Tata Sky DTH (India), its DTH services, DTH channels & DTH packages on offer". Tatasky.com. Retrieved 2016-10-28.
  7. ↑ "Video On Demand". 2012.
  8. ↑ "TataSky launches country's first 4K set-top box". The Hindu. 2015-01-10. Retrieved 2016-10-28.
  9. ↑ Sun, 11 Jan 2015-08:47pm , Mumbai , PTI (2015-01-11). "Tata Sky launches India's first 4K set-top box with UHD capability | Latest News & Updates at Daily News & Analysis". Dnaindia.com. Retrieved 2016-10-28.
  10. ↑ "Tata Sky launches 4K UHD set-top in India, will cost Rs 6400 for new users – Tech2". Tech.firstpost.com. 2015-01-12. Retrieved 2016-10-28.
  11. ↑ "Tata Sky gets ISO 27001:2005 - BUSINESS". The Hindu. 2009-03-21. Retrieved 2016-10-28.
  12. ↑ "IBS wins Yahoo Big Idea Chair 2013 | Advertising | Campaign India". Campaignindia.in. Retrieved 2016-10-28.
  13. ↑ "Tata Sky" (PDF). Super Brands India.
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