Santana Row

Santana Row
Neighborhood of San Jose
Santana Row Park (top) and the Hotel Valencia (bottom).
Santana Row
Location within San Jose and Silicon Valley
Coordinates: 37°19′13″N 121°56′52″W / 37.320278°N 121.947778°W / 37.320278; -121.947778
Country United States
State California
County Santa Clara County
Cities San Jose
Named for Frank M. Santana
(San Jose City Planning Commissioner)
Website Official Website

Santana Row (abbreviated as SR or The Row) is an upscale retail residential and commercial district of West San Jose in San Jose, California, in Silicon Valley.

The Row is intersected by Stevens Creek Boulevard, and nearby to Westfield Valley Fair and the Winchester Mystery House.

History

Santana Row Park is home to the 19th-century Neo-Gothic façade of a chapel from Montpellier, France.

Santana Row derives its name from Frank M. Santana, who served on San Jose’s planning commission in the 1950s, who is also the namesake for the area's Frank M. Santana Park.

The 42-acre "village within a city" was developed as a luxury, mixed residential and shopping district between 2001-2002, for a cost of $450 million and was at the time regarded as "the most ambitious project of its kind in the United States".[1] In 2010, it was called "an arguably successful mixed-use development".[2]

The site was previously a Town and Country Village. On August 19, 2002, during construction, the largest building at Santana Row (Building 7, "Santana Heights") caught fire. The fire eventually caused $130,000,000 in damage, and embers spread to at least 13 apartment buildings, some with wooden roofs, nearly a mile downwind of the shopping center on Moorpark Avenue, across Interstate 280. The main fire spread to five alarms, while the secondary fires required six alarms. It was the largest structure fire in San Jose's history.[3]

Santana Row continues to expand in 2017.[4] Santana Row has a population of 24,196 within a one-mile radius and 740,000 within the 5 mile (daytime) trade zone.[5]

Lifestyle

Exotic cars (Lamborghini, Ferrari, & Audi) outside the Hotel Valencia, Santana Row.
Tree-lined commercial streets characterize the district.

Shopping

Santana Row offers a mix of brand name shops, local boutiques, thirty-six establishments serving food, nine spas and salons, CineArts movie theatre, and the boutique hotel Hotel Valencia.

The shops range from luxury brands such as Gucci and Kate Spade to more casual brands like H&M, Ann Taylor LOFT, and Urban Outfitters.

The Row also includes restaurants ranging from local concepts like Left Bank Brasserie and sister restaurant LB Steak, Pizza Antica, and Ozumo, specializing in Japanese cuisine to chains like The Counter, Maggiano's Little Italy, Pinkberry and a Yard House that closes at 1:00am. The district is anchored by Crate & Barrel, Best Buy, and The Container Store.

Architecture

Builder Magazine noted the street’s European atmosphere that was achieved by employing a variety of architectural designs for the structures as well as sophisticated landscaping details. These details focused on the use of mature oak and palm trees, shaded grassy plazas, courtyards, and fountains, intimate public seating areas, extra-wide sidewalks and street medians, and multi-use destinations such as Park Valencia, which hosts live music, and other public gatherings.

Awards

The collaborative design effort earned Santana Row two major awards, the CELSOC Engineering Excellence Award in 2004, and Builder Magazine's Project of the Year in 2003.

The design team, including SB Architects, BAR Architects, Steinberg Architects and landscape architects The SWA Group and April Philips Design Works, worked on behalf of the project developers, Federal Realty Investment Trust.

References

  1. ↑ San Jose’s Santana Row celebrates 10th anniversary MARY GOTTSCHALK, Mercury News, September 27, 2012
  2. ↑ Is Santana Row, San Jose, a Successful Mixed-use Development?,Pallavi Saxena 2010 ITE Western District Annual Meeting San Francisco, CA June 27-30, 2010
  3. ↑ http://www.icsc.org/srch/sct/sct0204/page1a.php
  4. ↑ Final piece of Santana Row project underway, Silicon Valley Business Journal, Nov 30, 2016
  5. ↑ Federal Realty - Santana Row: Demographics

Coordinates: 37°19′13″N 121°56′52″W / 37.32028°N 121.94778°W / 37.32028; -121.94778

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