Fashion Fair

Fashion Fair
Location Fresno, California 93710
Coordinates 36°48′22″N 119°46′34″W / 36.806°N 119.776°W / 36.806; -119.776Coordinates: 36°48′22″N 119°46′34″W / 36.806°N 119.776°W / 36.806; -119.776
Address 645 E. Shaw Avenue
Opening date 1970
Owner The Macerich Company
No. of stores and services 130+
No. of anchor tenants 4
Total retail floor area 963,000 sq ft (89,500 m2)
No. of floors 1 (2 in JCPenney, 3 in Forever 21 and Macy's)
Parking parking lot, valet
Website www.fashionfairmall.com

Fashion Fair is a medium-sized, enclosed shopping mall in Fresno, California, anchored by two Macy's stores, JCPenney, and Forever 21. Originally opened in 1970, Fashion Fair was expanded in 1983 (to accommodate Macy's and a new food court) and in 2005 (with the addition of an outdoor lifestyle wing). It competes with two outdoor shopping centers in Fresno: The Shops at River Park, three miles to the north; and Fig Garden Village, located 1.7 miles to the west.

History

The 500,000 sq ft (46,000 m2) mall was built in 1970 by the MacDonald Group and was sold in 1987.[1] The mall originally opened with Gottschalks, J. C. Penney, and Weinstock's; Macy's joined the roster in 1983.[2]

In 1996, Weinstock's parent company, Broadway Department Stores, merged with its competitor, Federated Department Stores.[3] While most of Broadway's stores were converted to the Macy's nameplate, Weinstock's stores in Fresno and Modesto were traded to Gottschalks. This allowed Gottschalks to take over the larger Weinstock's buildings, while Macy's converted the original Gottschalks stores into separate Macy's Men's & Home stores. Gottschalks filed for bankruptcy in 2009 and sold its lease to Forever 21,[4] which operated in the mostly-unchanged Gottschalks building for a short time. Forever 21 then shuttered the store in early 2011 for an extensive remodel, which was completed in 2012. However, Forever 21 now operates in only a little over half of the building.

In 2005, construction on a 94,000 square-foot expansion commenced. Dubbed The Village at Fashion Fair, the open-air wing features upscale retailers that are new to the Fresno market including Charming Charlie, Lucky Brand Jeans, LUSH Cosmetics, Michael Kors, and Sephora; alongside The Cheesecake Factory and a Fleming's steakhouse.[5]

The Village has experienced significant turnover since it opened, with major retailers Urban Outfitters[6] and Z Gallerie[7] (among others) exiting the property after less than 10 years in business. Anthropologie will relocate to the competing Fig Garden Village later in 2017,[8] while the vacant Urban Outfitters will be replaced with an Ulta Beauty[9] store.

JCPenney moved their Home department back to Fashion Fair after 21 years of this department being located across town at River Park (Fresno, California)

H&M announced plans to open a location at Fashion Fair in Summer 2018, their second in Fresno. The store will be opening in a large space formerly occupied by Buckle and Love Culture. Buckle relocated their store across the mall to accommodate H&M, while Love Culture, which had previously replaced the original Forever 21 location, relocated down the mall into a much smaller space.

Anchor stores

AnchorYear OpenedSquare FeetNotes
Macy's1983176,410 sfOpened in 1983 as anchor to mall expansion.
Macy's Men's & Children's199676,650 sfBuilt 1970 as Gottschalks, became Macy's Men's & Children's in 1996 after Gottschalks relocated to former Weinstock's
JCPenney1970153,769 sfOriginal anchor
Forever 212011154,052 sfOpened in 1970 as Weinstock's, became Gottschalks in 1996 after Weinstock's/ Macy's merger, became Forever 21 in 2011 after Gottschalks bankruptcy and liquidation in 2009.
H&MOpening Summer 201822,000 sfJunior anchor, formerly Forever 21 and Love Culture

Former anchors

  • Weinstock's (Opened 1970, closed 1996 due to Broadway-Federated merger)
  • Gottschalks (Opened 1970, moved to former Weinstock's in 1996, closed 2009 due to company liquidation)
  • Love Culture (Opened 2012 in former Forever 21 space, closed 2018, replaced by H&M

See also

References

  1. "Sale of Fashion Fair Complete". Fresno Bee. Retrieved 22 October 2014.
  2. "Macy's new 'Miracle on 34th Street'". The Christian Science Monitor. Retrieved 20 January 2016.
  3. "Federated to Buy Broadway Stores for $1.6 Billion". The New York Times. Retrieved 20 January 2016.
  4. "MACY'S, FOREVER 21 TO TAKE OVER GOTTSCHALKS STORES". ABC30. Retrieved 20 January 2016.
  5. "Macerich Announces 13% Increase in FFO Per Share". PRNewswire. Retrieved 20 January 2016.
  6. "Retail Therapy: What happened to Urban Outfitters?". Fresno Bee. Retrieved 24 January 2016.
  7. "Lease Cancellations (June 14-20): Z Gallerie To Cancel 25 Store Leases". CoStar. Retrieved 24 January 2016.
  8. "Fig Garden Village nabs Anthropologie, Paper Source Stores". Fresno Bee. Retrieved 4 April 2017.
  9. "Ulta Beauty coming to Fashion Fair, more changes on the way". Fresno Bee. Retrieved 4 April 2017.
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