Pie Five

Pie Five Pizza
Public
Traded as NASDAQ: RAVE
Industry Fast Casual
Founded June 2, 2011 (2011-06-02) in Fort Worth, Texas[1]
Headquarters The Colony, Texas, United States
Number of locations
 100+[1]
Area served
 United States
Key people
  • Scott Crane, CEO
  • Tim Mullany, CFO
  • Wendy Moats, Senior VP of Operations
  • Patty Scheibmeir, VP of R&D and Product Innovation
Products Handcrafted personal pizza, fresh salads, desserts, drinks
Parent Rave Restaurant Group
Website piefivepizza.com

Pie Five Pizza Co. is a fast casual restaurant chain specializing in handcrafted personal pizza made in less than 5 minutes. The brand is owned by Rave Restaurant Group, which also owns Pizza Inn. As of February 2018, Pie Five has over 100 restaurants in the following locations: Alabama, Arkansas, California, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Maryland, Minnesota, Missouri, Nebraska, New Jersey, North Carolina, Oklahoma, Tennessee, Texas, Utah, Kentucky, Virginia and Washington, D.C..

Concept

Pie Five was named for the concept of being able to offer a pie in five minutes. The menu offers a selection of signature and build-your-own personal pizzas with unlimited toppings for one price. They offer four different crusts, including gluten-free, classic pan, crispy thin and traditional Italian, as well as hand-made salads and desserts. Many locations serve beer.

History

The first Pie Five location opened on June 3, 2011 in Fort Worth, Texas. They continued their growth in the Dallas - Fort Worth market in 2012 and then in 2013, they opened their first franchise location out of state in Matthews, North Carolina as well as two additional franchise locations in Kansas. In 2014, they experienced rapid growth in Florida, Virginia, Tennessee, Missouri, and Maryland. In 2015, they opened 50 additional locations spreading across the Midwest, South and East Coast. This was also the year they opened their first non-traditional location in DC in the L'Enfant train station, as well as their first casino at the Hard Rock Casino in Biloxi, MS. In 2016, Pie Five celebrated multiple milestones including their first mall location and 5 year anniversary. In March 2017, they announced that all but 1 of the 9 Chicago locations are closing down and with only 1 more opening in March. Pie Five closed several Midwestern stores on Mar 21, 2017, including two locations in the Twin Cities metro in Eden Prairie and Woodbury, which had been open for more than a year and several Chicago area locations -- to focus on its other markets. Only 1 location will remain in Illinois. Later that year, they reached the West Coast for the first time, opening one in San Francisco, California.

Awards

Pie Five Pizza Co. is considered a pioneer of the first fast casual pizza category and has twice been named among Fast Casual’s Top 15 “Movers & Shakers” (2013/2014).[2] Pie Five has also been recognized as a 2012 Hot Concepts winner[3] by Nation’s Restaurant News and one of “10 Hot New Restaurant Chains from Established Brands”[4] by Forbes.com.

  • 2016 - Ranked #1 Restaurant Business by Future 50
  • 2016 - Patty Scheibmeir listed on Fast Casual's Movers & Shakers people list
  • 2015 - Named Best Franchise Deal by QSR Magazine
  • 2015 - Ranked #3 on Fast Casual's Top 100 Movers & Shakers list
  • 2014 - Hermes Creative Award Gold Winner for "Be Pie-Partisan" campaign
  • 2014 - Listed on Fast Casual's Movers & Shakers people list
  • 2014 - Ranked #13 on Fast Casual.com Top 50 Restaurant Brands of the Year
  • 2013 - Ranked #40 on Fast Casual.com Top 50 Restaurant Brands of the Year
  • 2013 - Named in "Top Trendsetting Executives in Pizza" by Pizza Marketplace
  • 2012 - Named one of "10 Hot New Restaurant Chains from Established Brands" by Forbes
  • 2012 - Named Hot Concepts Award winner by Nation's Restaurant News

Technology

Pie Five launched their all new loyalty program in July, 2018. Pie Five's new mobile app is developed by Punchh, a cloud-based technology platform that builds engagement, loyalty and superior, customized experiences for the restaurant industry. [5] [6] The new app incorporates a user-friendly rewards program that enhances Pie Five's customer experience.

References

  1. 1 2 "Company". Pie Five Pizza.
  2. ↑ Fast Casual’s Top 15 “Movers & Shakers” - http://www.fastcasual.com/static_media/filer_public/ec/6f/ec6f937e-eedf-465f-9222-760a8d273533/2014_fast_casual_top_100_movers_and_shakers.pdf
  3. ↑ 2012 Hot Concepts winner - http://nrn.com/latest-headlines/nrn-names-2012-hot-concepts-winners Retrieved July 28, 2012
  4. ↑ 10 Hot New Restaurant Chains from Established Brands - https://www.forbes.com/pictures/feji45heee/pie-five-pizza-5/
  5. ↑ "Pie Five Debuts Customized Mobile App", Aug 01, 2017
  6. ↑ "Pie Five debuts mobile app developed by Punchh", Aug. 1, 2017
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