Orange Julius

Orange Julius
Subsidiary
Industry Beverages
Founded 1926 (1926)
Headquarters Edina, Minnesota, United States
Number of locations
 5,700 (2008)
Area served
 Worldwide
Products Beverages
Owner Berkshire Hathaway
Number of employees
 2,362 (2008) (less than 1 person per store)
Parent Dairy Queen
Website www.orangejulius.com

Orange Julius is an American chain of fruit drink beverage stores. It has been in business since the late 1920s.[1] The eponymous beverage is a mixture of ice, orange juice, sweetener, milk, powdered egg whites and vanilla flavoring,[2] similar to a morir soñando[3] or orange Creamsicle.

History

An Orange Julius stall or juice bar outside Liat Towers, Orchard Road, Singapore, housed together with a Dairy Queen

The drink grew out of an orange juice stand opened in Los Angeles, California in 1926 by Julius Freed. Sales were initially modest, about $20 a day (equivalent to approximately $276 in 2017 dollars[4]). In 1929, Bill Hamlin, Freed's real estate broker, developed a mixture that made the acidic orange juice less bothersome to his stomach. Freed's stand began serving the drink, which had a frothier, creamier texture. The sales at the stand increased substantially after the introduction of the new drink, going up to $100 a day. People began lining up at the store and shouting, "Give me an Orange, Julius!" Eventually, the new drink would simply be called "the Orange Julius".[5]

During the 1950s and 1960s, Orange Julius was sold at a variety of outlets, including state and county fairs and freestanding Orange Julius stands. The original stand also provided medicinal tonics and Bible tracts.

Naming and mascot

Former Orange Julius logo

The Orange Julius was named the official drink of the 1964 New York World's Fair.[6]

In the 1970s and early 1980s, Orange Julius beverage stands used the image of a devil with a pitchfork, similar to that of the Arizona State University mascot, Sparky, around an orange, with the slogan, "A Devilish Good Drink". The company later dropped the logo and slogan after threats of a lawsuit from the ASU alumni association.[7][8]

For a short period in the early 1970s, Orange Julius expanded into the UK and Dutch markets, with a fairly large restaurant in Golders Green, selling Julius Burgers as well as the classic orange drink, and a small outlet in the city centre of Amsterdam. However, this had gone by the mid-70s.

Acquisitions

In 1987, the Orange Julius chain was bought by International Dairy Queen. IDQ, and by inclusion since 1999, Berkshire Hathaway, owns the rights to all Orange Julius stores, and has expanded the chain so its drinks are included in many of its Dairy Queen mall stores, called Treat Centers.[1]

In 2004, Orange Julius launched a line of Premium Fruit Smoothies to compete with smoothie competitors such as Jamba Juice and Smoothie King.

In 2012, Dairy Queen introduced the Orange Julius line in its restaurants.[9]

See also

Notes

  1. 1 2 Reeves, Scott (June 19, 2009). "Mall Brands: Orange Julius". Miyanville. Retrieved March 21, 2017.
  2. ↑ "Give Me an Orange 'Julius'". Girl Gone Grits. January 11, 2012. Retrieved March 21, 2017.
  3. ↑ Tommy Werner (2016-08-15). "The Morir Soñando Is the 3-Ingredient Drink of Your Dreams". Epicurious. it [morir soñando] tastes like a melted Orange Julius, only even creamier
  4. ↑ Federal Reserve Bank of Minneapolis Community Development Project. "Consumer Price Index (estimate) 1800–". Federal Reserve Bank of Minneapolis. Retrieved January 2, 2018.
  5. ↑ "About". Orange Julius. 2017. Retrieved September 24, 2017.
  6. ↑ Brown, Ellen, "Supercharge your immune system : 100 ways to help your body fight illness, one glass at a time", Beverly, MA : Fair Winds Press, 2008. ISBN 978-1-59233-328-8. Cf. p.35.
  7. ↑ English, Jason (2007-04-10). "Three Things I Didn't Know About Orange Julius". mental_floss. Retrieved 2014-01-09. The former Orange Julius logo resembled Arizona State's Sparky, a Sun Devil with a pitchfork. The slogan: 'A Devilishly Good Drink.' After threats of a lawsuit from ASU's alumni association, Orange Julius retired its mascot.
  8. ↑ Self, Will. "Branding is more fundamental to the US psyche than the Bible". New Statesman. Retrieved 2014-01-09. …what put paid to it (or him) was a suit by the alumni of Arizona State University, from whose own logo Orange Julius had been freely adapted…
  9. ↑ Thorn, Brett (August 8, 2012). "Dairy Queen to Add Orange Julius-branded Smoothies to Menu". Nation's Restaurant News. Retrieved May 4, 2016.

Sources

  • Mariani, John F. (1999). The Encyclopedia of American Food and Drink. New York: Lebhar-Friedman. ISBN 0-86730-784-6. OCLC 968195941.
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