Crowne Plaza

Crowne Plaza Hotels & Resorts
Upscale Hotels & Resorts
Industry Hotel
Founded 1983
Headquarters Denham, United Kingdom
Number of locations
 410
Area served
 Worldwide
Parent InterContinental Hotels Group
Website Crowne Plaza

Crowne Plaza is a multinational chain of full service, upscale hotels headquartered in the United Kingdom. It is catering to business travelers and to the meetings and conventions market. It forms part of the InterContinental Hotels Group family of brands, which include InterContinental Hotels & Resorts and Holiday Inn Hotels & Resorts, and operates in 52 countries with more than 400 hotels, usually located in city centers, resorts, coastal towns or near major airports.

History

Crowne Plaza in Kochi, India
A room at Crowne Plaza London Docklands

Originally branded as "Holiday Inn Crowne Plaza", the first United States Holiday Inn Crowne Plaza Hotel was opened in Rockville, Maryland, in 1983. Within a couple of years the brand was spun off as an independent chain (still owned at the time by Holiday Inn). The first Crowne Plaza Resort opened in Madeira, Portugal, in 1999.

Today, the brand represents 410 hotels globally in 52 countries with 112,317 rooms (as of March 2016) and an expanding 81 hotels in the pipeline. [1] In 1990, the InterContinental Hotels Group purchased the Holiday Inn family; today its portfolio includes the luxury brand InterContinental Hotels & Resorts, the upscale boutique brand Hotel Indigo, the upscale extended stay brand Staybridge Suites, the midscale extended stay brand Candlewood Suites, the midscale, full service brand Holiday Inn Hotels & Resorts, Holiday Inn Club Vacations, EVEN Hotels, HUALUXE Hotels & Resorts, and the midscale limited service brand Holiday Inn Express.

Notable properties

Sponsorship

Crowne Plaza Hotels & Resorts is the title sponsor of the Crowne Plaza Invitational at Colonial - a PGA Tour golf tournament held annually in Fort Worth, Texas. Starting in 2012, they are also officially sponsoring PGA Tour's 2010's Rookie of the Year, Rickie Fowler.[3]

Crowne Plaza Hotels & Resorts have been the sponsor of the British FIA World Touring Car Championship driver Andy Priaulx, a multiple touring car champion, since 2006. They now continue to support him in the Deutsche Tourenwagen Masters (DTM), a popular European touring car championship, as an official sponsor of BMW Motorsport along with the American LeMans Series (ALMS) where Californian Joey Hand represents the brand for both series.[4]

References

  1. ↑ "InterContinental Hotels Group - About our brands - Crowne Plaza Hotels & Resorts". InterContinental Hotels Group (IHG). 2013-03-29. Retrieved 2013-03-29.
  2. ↑ "Crowne Plaza arrives in Hongkong via Causeway Bay". Business Traveler Asia. 10 November 2009. Retrieved 31 March 2018.
  3. ↑ "Nomination of Rickie Fowler as Rookie of the Year 2010 on". Pgatour.com. 2010-12-05. Retrieved 2012-06-23.
  4. ↑ "Official partnerships of Crowne Plaza Hotels & Resorts". Ichotelsgroup.com. Retrieved 2012-06-23.
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