Brand Institute

Brand Institute is a branding agency that specializes in the development of brand names and identities. The company's primary services include creative name development, trademark screening, market research, regulatory affairs, linguistic analysis, and graphic design (e.g., logos and websites). It is best known for pharmaceutical naming.^[1]

Brand Institute was founded in 1993 by James (Jim) L. Dettore. Prior to forming Brand Institute, he worked for the multinational corporations PepsiCo, Hilton International Hotels and Ralph Lauren, the advertising agency J. Walter Thompson and the brand consultancy Interbrand. Its first drug naming project was with Wyeth on the anti-obesity drug Redux.^[2]

In 2004, the company formed the subsidiary, Drug Safety Institute (DSI), which consults the company’s pharmaceutical clients on best practices^[3] in drug product naming, packaging, and labeling. Jerry Phillips, the former director of the FDA’s Division of Medication Errors and Technical Support (DMETS), was hired as DSI's president and chief executive officer.^[4]

Brand Institute’s clients include consumer and business-to-business companies such as AT&T and General Motors, and healthcare companies such as Biogen, Allergan, and Johnson & Johnson. It has named brands such as Lipitor, Clarinex, Sarafem, Allegra, Propecia, Relenza, Climara, Proscar, Invega, Lunesta and Latisse.^{[1][5][6][7][8]}

Office Locations

References

External links

• Brand Institute