DYRK

DYRK (96.3 WRock Cebu)
City Cebu City
Broadcast area Central Visayas Region
Worldwide (online)
Branding 96.3 WRocK [Cebu]
Slogan "The Heart of Lite Rock"
"The Philippines' Original Lite Rock Radio"
Frequency 96.3 MHz
First air date 1993
Format Adult Contemporary, Soft Rock
Power 10,000 watts
ERP 30,000 watts
Class A/B/C
Callsign meaning WRocK
Owner ACWS - United Broadcasting Network
(Exodus Broadcasting Company)
Website http://www.963wrock.com

DYRK (96.3 FM), broadcasting as 96.3 WRocK, is a music FM radio station owned by ACWS - United Broadcasting Network / Exodus Broadcasting Company (also operating under the trade name WRocK Entertainment) in the Philippines. The station's studio and transmitter are located at Room 2016, 20th Floor of Golden Peak Hotel and Suites, Gorordo Ave., cor. Escario St., Cebu City. The main format of the station is soft rock/adult contemporary music. It operates 24 hours a day except on Sundays where it signs-off at 11:00 PM to 5:00 AM and on Holy Week of each year where it signs-off at 3:00 PM of Good Friday and returns to the air at 5:00 AM of Black Saturday; the latter would feature commercial-free continuous music during the Holy Week besides the aforementioned sign-off hours during Good Friday.

Background

In 1993, ACWS - United Broadcasting Network, Inc. (ACWS-UBN) established the Cebu radio station DYRK, more popularly called 96.3 WRocK Cebu, on the FM band. In 2008, 96.3 WRocK Cebu is jointly run by Exodus Broadcasting Company (a sister company of ACWS-United Broadcasting Network, Inc.).

On October 6, 2008, it was announced that the Elizalde Group of Companies' Manila Broadcasting Company (MBC) purchased the Manila station DWRK from the Hodreal family, owners of ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed.[1] While DWRK since then has been under the control of MBC's subsidiary Cebu Broadcasting Company, ACWS-UBN retains control of the WRocK provincial stations. In the same year, ACWS-UBN decided to re-establish the original WRocK format via online streaming, branding it as "WRocK Online" through Hayag.com, while DYRK was relaunched as a separate entity from WRocK Online.

In 2010, the Davao and Bacolod stations, as well as WRocK Online, were discontinued (the Davao station became under the UMBN blocktimer and rebranded as 95.5 Hit Radio then to Retro 95.5 in 2016) and the station (DYRK) is now the sole station that still exists amongst the provincial stations.

In June 2016, the station removed the "Cebu" suffix to become "96.3 WRocK". The change was first seen on their Facebook page before applying it on air.

Other WRocK stations

Branding Callsign Frequency Power (kW) Coverage
WRocK Online* Internet
96.7 WRocK Bacolod* DYKR-FM 96.7 MHz 5 kW Bacolod
96.3 WRocK [Cebu] DYRK 96.3 MHz 10 kW Cebu City
Retro 95.5 (formerly WRocK Davao)** DXKR-FM 95.5 MHz 10 kW Davao

*-Inactive
**-Now under UMBN's blocktimer

See also

References

  1. ↑ Elizaldes’ Manila Broadcasting acquires 96.3 Wrock Archived 2008-10-09 at the Wayback Machine.

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