DYTC
 Current logo of 102.7 Easy Rock Cebu | |
| City | Cebu City |
|---|---|
| Broadcast area | Central Visayas, parts of Northern Mindanao, and Leyte |
| Branding | 102.7 Easy Rock Cebu |
| Slogan | "Just the Rite Rock" |
| Frequency | 102.7 MHz |
| First air date | December 18, 1995 |
| Format | Adult Contemporary, Soft Rock |
| Power | 10,000 watts |
| ERP | 25,000 watts |
| Callsign meaning |
Cebu BroadcasTing Company |
| Former callsigns |
DYTO (1995-2000) DYES (2000-2009) |
| Affiliations | Easy Rock Network |
| Operator | Manila Broadcasting Company |
| Owner | Cebu Broadcasting Company |
| Sister stations | DYRC Aksyon Radyo 648, DZRH 1395 Cebu, 91.5 Yes The Best, 97.9 Love Radio, Radyo Natin 103.9 Toledo |
| Website | http://www.ustream.tv/channel/easy-rock-cebu-live-streaming |
DYTC (102.7 FM), broadcasting as 102.7 Easy Rock Cebu, is a music FM radio station owned by Cebu Broadcasting Company and operated by its affiliate Manila Broadcasting Company under the Easy Rock Network. The station is currently broadcasting from Cebu City. Its studio and transmitter are located at Eggling Subdivision, Busay Hills, Cebu City, along with their sister station 91.5 Yes The Best Cebu. The main format of the station is soft rock music. This station operates daily from 5:00 AM to 10:00 PM and except Holy Week of each year where it goes off air at 10:00 PM of Holy Wednesday and lasts until 5:00 AM of Easter Sunday (thus, this is the only Easy Rock station that does not operate 24/7).
History
DYTO was started its broadcast on December 18, 1995 as 102.7 Showbiz Tsismis in Cebu City in the Region 7 Central Visayas. Its simulcast live via satellite from the Manila-based flagship station is the first showbiz-oriented FM station in the Philippines.
On May 1, 2000, it was rebranded as 102.7 YES! FM and changed its callsign to DYES. At that time, the studios were located at the Cinco Centrum Bldg., Fuente Osmeña, Cebu City, along with their sister stations DYXR Aksyon Radyo, 97.9 Love Radio and 91.5 Hot FM. YES! FM Cebu went to full automation without any DJ's that playing all-Hot AC and OPM hits.
In 2006, both 102.7 YES! FM, 97.9 Love Radio & 91.5 Hot FM moved to its new studio located at the Eggling Subdivision, Busay Hills, Cebu City and its sister AM station DYXR Aksyon Radyo had also moved to the studio at the Brgy. Tangke, Talisay City. Since then, YES! FM Cebu has been played Pop music every Mondays to Saturdays (similar to its sister station, 97.9 Love Radio) and oldies every Sundays. However, it went off-the-air sometime in late 2008.
On July 1, 2009, the station was reformatted as 102.7 Easy Rock along with the callsign as DYTC. Its format with a soft rock and adult contemporary music with lesser talk, less commercials and more music. And unlike other Easy Rock stations, they have no/less talk, more music and less commercials. On February 24, 2014, as part of rebranding that saw all MBC-owned Hot FM stations, DYHR was rebranded as 91.5 Yes FM (now 91.5 Yes The Best).
On December 2015, as Love Radio studios had finally moved to a new site at Doña Luisa Bldg. in Fuente Osmeña, 102.7 Easy Rock & 91.5 Yes FM studios were remained in Eggling Subdivision.
Current DJ's
- Shaun Summer (Summer Baloca Ladiona)
Programs
- Remember Someone Today (Monday at 6AM to 7AM)
- All Day Easy (Tuesday-Thursday and Saturday at 6AM to 6PM)
- Lite All Nite (Everyday at 6PM to 10PM)
- Sunday Difference (Sunday at 6AM to 7PM)
- Friday Classics (Friday at 6AM to 7PM)
- Catch 22 Pilipinas (simulcast at Love Radio, Yes The Best, and Easy Rock stations nationwide)
See also
- Manila Broadcasting Company - Parent Company of Easy Rock Network.
- 96.3 WRock Cebu
Easy Rock stations
Easy Rock is also broadcast to 8 provincial stations in the Philippines.