DWRK

Broadcast area Metro Manila, surrounding areas
Branding 96.3 Easy Rock
Slogan "Just the Rite Rock"
"Remember Someone Today"
Format Soft Rock-leaning
Soft Adult Contemporary
Language(s) English
Power 25,000 watts
ERP 60,000 watts
Callsign meaning WRocK (former branding)
Former callsigns DWBC-FM (1972-1980)
Affiliations Easy Rock Network
Operator Manila Broadcasting Company
Owner Cebu Broadcasting Company
Sister stations DZRH, 90.7 Love Radio, 101.1 Yes The Best, Radyo Natin Nationwide
Webcast http://www.easyrock.com.ph/listen-live/
Website http://www.easyrock.com.ph/

DWRK (96.3 FM), broadcasting as 96.3 Easy Rock, is a music FM radio station, airing 24 hours a day with an Soft AC format. It is the flagship station of Cebu Broadcasting Company, and operated by its affiliate Manila Broadcasting Company under the Easy Rock Network. The station's studios are located at MBC Building, Star City Complex, Sotto St., CCP Complex, Pasay City and its transmitter is located atop the BSA Twin Towers in Mandaluyong City, sharing the same site with sister stations 90.7 Love Radio & 101.1 Yes The Best. It is the most listened to easy-listening radio station preferred by listeners, especially in the office, and also by motorists in Metro Manila, as conducted by Nielsen Radio Research Survey. It now faces competition from Aliw Broadcasting Corporation's 979 Home Radio.

History

1988–2009: WRocK

The station underwent rebranding and its started broadcasting as 96.3 WRocK with a Lite Rock format on October 15, 1988. The new format plays also love songs along with its lite rock songs. During the 1990s, it had a copyright infringement with 103.5 K-Lite with its use of the stinger "it's the true light rock" and "light rock with a kick". Back then, its studios were located at the FEMS Tower 1 in Osmeña Highway, Manila. They also owned Ultravision 25 (now Net 25, owned by Eagle Broadcasting Corporation).

During the 2000s until its acquisition by MBC, it hosted events and played music that inspired a generation up to October 26, 2008 when its DJ's aired the final edition of "Lite Rock Favorites of the Week" with DJs Cherry Bayle (now with Radyo5 92.3 News FM) and Dylan Thomas.[1]

On October 6, 2008, it has been announced that the Elizalde Group of Companies' Manila Broadcasting Company has purchased WRocK from the Hodreal's ACWS-UBN, for PhP229.6 million. Except for the acquisition price, further terms were not disclosed. However, radio guidelines dictate that an entity could declare no more than one station under its direct ownership; hence as MBC is the declared owner of 90.7 Love Radio and its sister AM station DZRH, it could not be the declared owner of 96.3 FM. As such, the frequency was assigned to MBC affiliate Cebu Broadcasting Company.[2]

2009–present: Easy Rock

On October 26, 2008, WRocK signed off permanently on its frequency, but revived as an online station. After that, MBC scrapped all programs associated with WRocK, and even ACWS-UBN. The new "WRocK" played automated music and some liners from its new DJs. MBC tried its best to maintain DWRK's upscale and niche-market on-air identity and programming format as 96.3 WRocK from October 2008 to May 17, 2009, unlike many other stations which reformatted after being sold. In December 2008, its studios moved from FEMS Tower 1 in Osmeña Highway, Manila to the Star City Complex in Sotto St. cor. Roxas Boulevard, Pasay City next to its new sister stations.

On May 18, 2009, DWRK rebranded as 96.3 Easy Rock, ending 20 years of broadcasting under the WRocK brand to reflect the change. This was MBC's first venture into class A,B & C market. However, on June 20, 2012, Easy Rock made a lot of changes on its playlist, dropping some lesser known songs, to make it quite similar to Love Radio and Yes FM's playlist. Over the recent years, it slowly shifted its format to AC.

Easy Rock stations

Easy Rock is also broadcast to 7 provincial stations in the Philippines.[3]

See also

References

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