Toyota Australia

Toyota Australia is a subsidiary of Toyota Motor Corporation, which is based in Japan. It markets Toyota products and manages motorsport, advertising and business operations for Toyota in Australia. It is also responsible for Lexus vehicles in Australia.

Toyota Australia
Subsidiary
IndustryAutomotive
PredecessorAustralian Motor Industries 
Founded1958
HeadquartersPort Melbourne, Victoria, Australia
Key people
Max Yasuda
Chairman Matthew Callachor
CEO and President
ParentToyota Motor Corporation
Websitewww.toyota.com.au

Toyota Australia is based in Port Melbourne, with offices in Adelaide, Perth, Sydney, Queensland, and Darwin.[1]

Toyota Australia manufactured cars in Australia from 1963 until 2017.

History

Toyota Australia commenced operations in 1959 where Toyota Land Cruisers were imported by Thiess Toyota, a 60/40 joint venture between Thiess and Toyota, for the Snowy Mountains Scheme.[2][3] By 1963, assembly of Toyota vehicles in Australia by Australian Motor Industries (AMI) had begun, taking place at the production plant in Port Melbourne. The production line of Toyota vehicles in 1963 was devoted to the Toyota Tiara.

In 1972 Toyota bought out British Leyland's interest in AMI[4] and announced plans to spend $127 million on an engine and gearbox plant.[4]

A production plant in Altona, was established and began the production of engines in 1978, following the progressive growth of AMI. In 1980, Toyota exercised an option to buy Thiess' share of Thiess Toyota.[5][6] After Toyota's products came in for heavy criticism regarding their handling, a handling package developed specifically for the Australian market was introduced in 1981.[7] The first AMI exported car was a Toyota Corona wagon in 1986 headed for New Zealand.

In 1987, Toyota Australia and Holden formed United Australian Automobile Industries in response to the Button car plan. This resulted in Toyota Australia building Holden Apollo and Holden Novas at Altona that were badge engineered Camrys and Corollas. In exchange Holden built Toyota Lexcen which was a rebadged Commodore.

The one-millionth locally built Toyota was produced in 1992. In 1994, all vehicle manufacturing operations were moved from Port Melbourne to Altona. The last vehicle produced at the Port Melbourne plant was a Toyota Camry and the first vehicle produced at the Altona plant a Toyota Corolla. Port Melbourne continued performing minor operations.

The two-millionth locally built Toyota was produced in 2004. In 2005, the ten-millionth worldwide Camry was built at Altona. The complete closure and end of all Toyota production operations at the Port Melbourne plant took place in May 2006. All manufacturing was shifted to Altona. The milestone of the 500,000th Toyota Australia vehicle export also occurred in May 2006. The vehicle was a Toyota Camry, headed for New Zealand.

Many Toyota vehicles have been built at either Altona or Port Melbourne, including the Tiara, Corona, Crown, Corolla, Camry and Avalon. The Toyota Land Cruiser was never built in Australia.

As of 2006, Altona produced the Camry. Production of the Avalon has ceased, due for replacement on the manufacturing line by the Toyota Aurion, which shares many components with the Camry. Production of the Camry Hybrid began in 2010 after a $35 million subsidy was secured from the Federal Government.[8] The first locally-made Australian Toyota Hybrid Camry was completed and revealed to public on 11 December 2009, driven by Prime Minister Kevin Rudd.

In February 2014, it was announced Toyota would cease manufacturing vehicles and engines in Australia by the end of 2017.[9][10][11] The decision was based on the unfavourable Australian dollar making exports not viable, the high cost of local manufacture and the high amount of competition in a relatively small local market.[12] The company consolidated its corporate functions in Melbourne at the end of 2017 when its Sales & Marketing operation relocated from Woolooware Bay, Sydney. Head office (CHQ) remains in Port Melbourne and the Altona plant retained for other functions including a Centre Of Excellence and vehicle proving facility known as the Autodrome. The workforce is expected to be reduced from 3,900 to 1,300.[13]

Manufacturing

Toyota built cars in Victoria, Australia between 1963 and 2017.

The Altona factory would build three models—Camry, Camry Hybrid and Aurion—for domestic and export customers.

in February 2014, Toyota Australia announced its decision to close its manufacturing plant by the end of 2017 and become a national sales and distribution company.

Toyota vehicles built in Australia:

Altona plant

The Altona plant was the Toyota Australia manufacturing facility that operated in the Melbourne suburb of Altona. It opened in 1994, replacing the previous Port Melbourne site, but closed in 2017. The plant produced the Camry and Aurion for sale locally in Australasia and for export to the Middle East. Until the early 2000s, export to East and Southeast Asia also occurred. The plant also manufactured the Avalon between 2000 and 2005.

In December 2009, full-scale production of the new Australian Camry Hybrid commenced.[14] On 11 December 2009, manufacture of the first locally-made Camry Hybrid was completed and revealed to the public, writing a new page in the history of the Australian automotive industry.

In April 2012, Toyota retrenched 350 workers. Toyota received criticism for the manner in which the process was carried out; for example, deploying security guards to escort sacked staff.[15]

The plant closed on 3 October 2017, marking the end of Toyota's automobile manufacturing in Australia.[16]

Sales

Toyota Australia has held the largest market share of Australia's new car market for seventeen consecutive years from 2003 - 2019

Year Units sold Sales rank Reference
2003 186,370 1 [17]
2004 201,737 1 [18]
2005 202,817 1 [19]
2006 213,847 1 [20]
2007 236,647 1
2008 238,983 1
2009 200,991 1 [21]
2010 214,718 1 [22]
2011 181,624 1
2012 218,176 1 [23]
2013 214,630 1 [24]
2014 203,501 1 [25]
2015 206,236 1 [26]
2016 209,610 1 [27]
2017 216,566 1
2018 217,061 1
2019 205,766 1

Above figures exclude Lexus sales.

Lineup
Toyota Kluger, imported from the United States
The new 2020 Toyota Supra co-developed with BMW.

As of June 2020, Toyota Australia offers a large range of motor vehicles in Australia for private and fleet buyers including an increasing range of fuel and CO
2 efficient self charging Hybrid models (Camry, Corolla Hatch & Sedan, RAV4, C-HR and Prius).

Passenger models

SUV models

Commercial models

Motorsport

Toyota Team Australia competed in the Australian Touring Car Championship between 1985 and 1990 with Sprinters, Corollas and a Supra managed by A.M.I Toyota with Team Manager, Tony Niovanni. It also competed in the Australian Rally Championship with Neal Bates.

In March 2015, Toyota Australia announced an affordable, grassroots motorsport series based on the country's best-selling sports car, the Toyota 86 coupe, to be raced at Supercars Championship events. The series started in 2016 and is run as a pro-am with up to five selected professional drivers who will mentor and compete against a larger field of amateur drivers who will qualify to get onto the starting grid. The Toyota 86 Pro-Am race series, under the official banner of Toyota Racing Australia, is staged at selected Supercars events and has been sanctioned by the Confederation of Australian Motor Sport.[28]

Supporting facilities

Toyota Technical Centre Australia (TTC-AU). Formed in June 2003 in Notting Hill, Victoria[29] to do Body Engineering; Chassis, Mechanical Engineering & Evaluation; Customer Quality Engineering; Electronics Engineering; and Support.[30] This facility closed on 30 June 2016 with the loss of 160 jobs.[31]

Sponsorship

Toyota Australia supports a wide range of Australian activities through its community sponsorship and promotions program. These include the Australian Football League, where it has been the premier partner since 2004, AFLW, as well as Cricket Australia, the Australian Paralympic Committee, cycling, triathlon, surfing and snow sports. It is also a key partner of the Tamworth Country Music Festival, in addition to being the major sponsor of Planet Ark's National Tree Day.[32]

See also

References
  1. "Toyota Office Locations". Australia: Toyota. Retrieved 17 October 2016.
  2. Our History Thiess
  3. New Thiess Toyota link Canberra Times 6 May 1971 page 33
  4. "Motorweek: Toyota and Datsun to build Australian cars". Motor: 53. 30 December 1972.
  5. Thiess to sells its interest in Thiess Toyota Canberra Times 30 January 1980 page 27
  6. Toyota acquires distributor company Truck & Bus Transportation June 1980 page 130
  7. Gover, Paul (2 June 1981). "Suspension tune". The Canberra Times. ACT. p. 10. Retrieved 18 January 2015.
  8. "Toyota wins subsidy for Altona-built hybrid". The Sydney Morning Herald. 10 June 2008.
  9. Hawthorne, Mark (10 February 2014). "Toyota to exit Australia, 30,000 jobs could go". The Sydney Morning Herald. Retrieved 19 February 2014.
  10. Dunckley, Mathew (10 February 2014). "Toyota confirms exit from Australian manufacturing in 2017". Port Macquarie News. Portnews.com.au. Retrieved 10 February 2014.
  11. "Toyota Australia Announces Future Plan For Local Manufacturing" (Press release). Australia: Toyota. 10 February 2014. Retrieved 10 February 2014.
  12. "Toyota Australia Announces Future Plan For Local Manufacturing" (Press release). Australia: Toyota. 10 February 2014. Retrieved 18 March 2016.
  13. "Toyota Australia announces its future plans" (Press release). Australia: Toyota. 3 December 2014. Retrieved 18 March 2016.
  14. “Toyota Operations Manufacturing” toyota.com.au. Retrieved 10 February 2011
  15. Danny, Morgan (17 April 2012). "Toyota sacks hundreds in Altona clean-out". Australia: ABC News. Retrieved 18 April 2012.
  16. "Toyota workers out of jobs as car manufacturer closes Altona plant". Australia: ABC News. 3 October 2017. Retrieved 9 October 2017.
  17. "VFACTS: 2003 a sales record smasher". GoAuto. 8 January 2004. Retrieved 18 September 2016.
  18. "VFACTS 2004: Toyota triumphs again". GoAuto. 7 January 2005. Retrieved 18 September 2016.
  19. Mathioudakis, Bryon (5 January 2006). "VFACTS 2005: Small conquers all". GoAuto. Retrieved 18 September 2016.
  20. Sinclair, Mike (4 January 2007). "Second strongest on record. Toyota takes triple crown". Motoring. Retrieved 18 September 2016.
  21. O'Brien, Tim (6 January 2010). "VFACTS: New Vehicle Sales Results For 2009 – A Market Distorted?". The Motor Report. Retrieved 18 September 2016.
  22. "Top Selling Cars of 2011". Fleetcare. 11 September 2012. Retrieved 16 September 2016.
  23. Blackburn, Richard (4 January 2013). "4WDs lead car sales to record highs". The Sydney Morning Herald. Retrieved 16 September 2016.
  24. "Toyota Corolla, Australia's top selling car in record 2013 market". 6 January 2014. Retrieved 16 September 2016.
  25. Costello, Mike (6 January 2015). "2014 car sales: winners and losers". CarAdvice. Retrieved 16 September 2016.
  26. Charlwood, Sam (6 January 2016). "Best selling vehicle of 2015 revealed". Drive. Retrieved 16 September 2016.
  27. Terlato, Peter (6 January 2017). "Best selling cars of 2016". Finder.com.au. Retrieved 31 January 2017.
  28. About Toyota 86 Racing Series
  29. "Our Location". Toyota Technical Center Australia. Retrieved 18 July 2011.
  30. "What we do @ TTC-AU". Toyota Technical Center Australia. Retrieved 18 July 2011.
  31. Newton, Bruce (1 August 2016). "Toyota closes R&D centre". Motoring. Australia. Retrieved 10 September 2018.
  32. "Planet Ark". National Tree Day. Planet Ark.

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