Toyota Argentina

The Toyota brand was sporadically present in Argentina in the 1950s, but experienced its first successes until the late 1970s to mid-1980s with the models Celica and Hilux.[2]

Founded in 1994, Toyota Argentina started importing in 1995 and assembling vehicles in 1997.[1]

By 2017, more than $2 billion U.S. dollars was invested in the company.[3][4] At the same time, production capacity has been increased from 10,000 to 140,000 vehicles a year, of which around 70% are destined for export to other Latin American countries.[3][4]

The workforce, initially consisting of 400 (or 750) employees, grew to 2,700 by 2007 and was more than 4,000 in 2011 and 5,000 in 2015.[1][2][3][4][5]

Produced here are Toyota Hilux (since 1997) and Toyota Fortuner (since 2005), known locally as Hilux SW4 or SW4.[1] 100,000 vehicles were produced in 2003, which increased to 200,000 four years later.[2] By the end of 2016, it had a million vehicles, including 860,000 Hiluxes and 140,000 Fortuners.[4]

• Official website