Qubo

In May 2006, Ion Media Networks, NBC Universal (which owned a 32% interest in Ion Media at the time),[2] Corus Entertainment, Scholastic Corporation and Classic Media (now part of NBCUniversal's DreamWorks Animation) announced plans to launch a new, multi-platform children's entertainment brand known as Qubo, oriented towards providing "educational, values-oriented programming" targeted towards children between 4 and 12 years of age. The brand would encompass programming blocks on NBC Universal and Ion's respective flagship broadcast television networks (NBC, Telemundo and Ion Television), a video on demand service, a website, and a standalone 24-hour network to be carried as a digital subchannel on terrestrial television stations owned by Ion Media Networks and by pay-TV providers.[3]

Qubo president Rick Rodríguez (who formerly served as a programming executive at Discovery Communications) explained in a 2008 interview with Multichannel News that Qubo was designed as a bilingual brand, offering programming in both English and Spanish. While Qubo would initially carry Spanish-language dubs of its programming for its Telemundo block, Rodríguez did not outrule the possibility of developing original children's programming geared to Hispanic audiences through Qubo in the future. He felt that the market for Spanish-language children's programming had been underserved by existing outlets (such as Telemundo and Univision), and envisioned the possibility of programming which could "bridge the gap" and educate Spanish-speaking children on the English language, and vice versa.[3]

The Qubo brand was intended to represent a "building block for kids," as reflected by its logo. The name "Qubo" was chosen because it had a "fun" sound, and was usable in both English and Spanish.[3]

Qubo launched on September 9, 2006, with the premiere of weekend morning blocks on NBC (which aired exclusively on Saturday mornings, replacing Discovery Kids on NBC, a weekly block programmed by the Discovery Kids cable network) and Telemundo (which aired on both Saturday and Sunday mornings). That was followed on September 15 by the introduction of a daytime block on i: Independent Television (now Ion Television), which initially aired on Friday afternoons. At launch, its programming included the first-run animated series Dragon (produced by Scholastic) Jacob Two-Two and Jane and the Dragon (produced by Canadian animation studio Nelvana), along with VeggieTales and its spinoffs 3-2-1 Penguins! and Larryboy: The Cartoon Adventures (produced by Classic Media subsidiary Big Idea) – marking the first time that VeggieTales had ever been broadcast as a television program.[4][5][6]

VeggieTales and its spin-offs incorporated lessons related to Christian teachings; initially, this religious content was edited out of the original VeggieTales broadcasts on Qubo at the request of NBC's standards and practices department. The move, however, drew criticism from the conservative watchdog group Parents Television Council, which filed a complaint against NBC. A representative for NBC replied in a statement that the editing conformed to guidelines within the network's broadcast standards "not to advocate any one religious point of view". VeggieTales creator Phil Vischer also expressed discontent with the edits, stating that he was not informed that religious content would be removed from the series, and that he would have refused to sign a contract with Qubo if he had known of the decision beforehand. Vischer said, "I would have declined partly because I knew a lot of fans would feel like it was a sellout or it was done for money." Still, Vischer added that he understood NBC's wish to remain religiously neutral, and said, "VeggieTales is religious, NBC is not. I want to focus people more on 'Isn't it cool that Bob and Larry are on television?'"[7]

In December 2006, a Spanish-language version of the Qubo website was launched.[8] A companion digital subchannel network, Qubo Channel, launched on Ion Media Networks' terrestrial stations on January 8, 2007, initially featuring a schedule of children's programming in rolling four-hour blocks; Ion intended to attempt carriage of the channel on pay-TV providers.[8] In May of that year, NBCUniversal sold its minority stake in Ion Media Networks to Citadel LLC.[2] On December 3, 2007, Qubo Channel expanded its programming offerings to include shows from other producers, as well as some programs that were already airing on Ion Television's Qubo block. In addition, the rolling schedule was expanded to a six-hour block, which repeated four times per day.[9]

In January 2008, Ion Media Networks and Comcast reached an agreement to continue carrying Ion's digital terrestrial channels, including Qubo and Ion Life.[10][11] In August 2008, Qubo introduced guidelines for advertisers in an effort to help combat childhood obesity, committing to only accept advertisements for products which meet nutritional guidelines determined by the network in collaboration with childhood obesity expert Goutham Rao. Qubo also began to air a series of public service announcements featuring characters from its programs in collaboration with the Ad Council, the United States Olympic Committee and the Department of Health and Human Services, advocating exercise and healthy living.[12]

In May 2009, Ion Media Networks filed an inquiry with the Federal Communications Commission to attempt must-carry subscription television carriage to expand Qubo's distribution to other providers.[13] Later in May 2010, Ion signed carriage agreements with Advanced Cable Communications and Blue Ridge Communications, as well as deal with Comcast's Colorado Springs system to add Qubo on the providers' digital tiers.[14]

With the acquisition of NBCUniversal by Comcast, it was announced on March 28, 2012, that NBC and Telemundo would discontinue their Qubo blocks and replace them with NBC Kids and MiTelemundo. Both blocks would be programmed by PBS Kids Sprout, a preschool-oriented television network that came under NBC ownership as part of the merger – on July 7;[15][16][17] leaving Ion Television as the only remaining network with a Qubo-branded programming block (with Ion Media acquiring NBCUniversal's interest in the venture). At the time, PBS Kids Sprout was a competing joint venture between Comcast, HIT Entertainment, PBS and Sesame Workshop; NBCUniversal acquired full ownership of the cable network in November 2013, and PBS Kids Sprout immediately became simply Sprout as a result. Sprout eventually became Universal Kids in 2017.[18][19]

Ion Media Networks acquired the stakes in Qubo held by Classic Media (which became DreamWorks Classics in 2012, after its acquisition by DreamWorks Animation), Scholastic and Corus Entertainment in 2013, with all three companies retaining program distribution partnerships with the network. The Qubo block on Ion Television was renamed as the "Qubo Kids Corner" on January 4, 2015, concurrent with the block's move from Friday to Sunday mornings.[20]