14:9 aspect ratio

A common usage is for material shot in 16:9 format. During production, the important action is kept within the centre of the picture, known as the 14:9 safe area. When the material is broadcast in a 4:3 format (such as for analog television), the sides of the image are cropped to 14:9 and narrow black bars are added to the top and bottom. It is considered that viewers who are not used to wide-screen will find this less distracting than the letterbox format that would result from broadcasting the full 16:9 picture in analogue, while still seeing more of the picture than would be visible if cropped into 4:3. When the same material is broadcast in 16:9 (such as for digital television) the full 16:9 frame is left intact, but auxiliary signals tell the receiver that the picture is suitable for cropping to 14:9 if necessary (for example, when the receiver is connected to a 4:3 display).

The major benefit in shooting 16:9 with protection for 14:9 (rather than 4:3) is improving the usable screen real-estate for titles, logos and scrolling text. The visible enhancement is significant due to the restrictive requirements of overscan. When shooting in 16:9 for potential 4:3 distribution the "Shoot And Protect" method (from the BBC's "Widescreen Book") is employed. As the name suggests footage is shot in 16:9 but important visual information is protected inside the 14:9 or 4:3 safe areas.

Another use is for material shot on a 4:3 format. When broadcast in 16:9, the top and bottom of the original frame are cropped to 14:9, and black bars (called pillarboxes) are added to either side. When broadcast in 4:3, the 14:9 crop is often used in preference to the original 4:3 frame. This is especially common when 4:3 footage needs to be included in an otherwise 16:9 program, such as a news broadcast, and was used in the 2000s by the BBC's children's channels (CBBC & CBeebies) to broadcast older children's programming shot in 4:3 on a larger proportion of a 16:9 screen.

Viacom International Media Networks Europe uses 14:9 for its music videos that are in 4:3. Nearly all of VIMN Europe's music channels around Europe (with the exception of VH1 Classic and the now-defunct MTV Classic Italy) transitioned to widescreen from 2011 until 2014, all of the 4:3 music videos are cropped to 14:9.

JimJam also uses 14:9 for reruns of classic children's programming as well.

CNN Philippines was the first Philippine TV channel to air in widescreen format (albeit in 14:9) until March 2017, when it was later transitioned to 16:9.

In the UK, most channels broadcast in 16:9, but some channels such as Nickelodeon also use 14:9. On these channels, the 14:9 cropping is used on adverts and shows which were produced in 16:9, such as House of Anubis, iCarly, Victorious and Big Time Rush, to present a more consistent output. Nickelodeon (UK & Ireland), along with its sister channels Nick Jr. (UK & Ireland) and Nicktoons (UK & Ireland), were the only children's channels that were not shown in 16:9, but made the switch in 2013 (With NickToons remaining in 4:3 until February 2017). The HD channel, Nickelodeon HD was already shown in 16:9 before this, with 4:3 programming shown in the pillarbox effect.

Because 14:9 is not widely used in the United States, pillarboxing and stretching are commonly used in the United States (stretching is primarily used by Turner's Flexview). Only the HD simulcast channels of Discovery Networks used 14:9 for its previous episodes of their productions. Weigel Broadcasting uses 14:9 extensively as a compromise format on older shows without widescreen versions airing on their networks, including Decades, Heroes & Icons, MeTV and Start TV. Some television networks use it on a more selective basis, with AMC and Sundance TV using it when showing episodes of M*A*S*H.

It is also used on the ISDB-Tb HD service of the Argentinian public television, TV Pública, in order to adjust their old programs and 4:3 SD studio cameras to 16:9 format.

The public broadcaster RTP used the 14:9 format to convert 16:9 broadcasts to the 4:3 format it still used until 2013 (for the majority of the programs broadcast). However, since June 8, 2012, they began to broadcast 16:9 material in its original aspect ratio, with the correct flag, thus ending the broadcasts featuring the 14:9 format and since January 2013, the majority of broadcasts are in 16:9 (since late 2017 downscaled from the native HD feed). Private broadcaster TVI started using the 14:9 format in August 2012 to broadcast 16:9 material instead of using 4:3 Pan & Scan, as they refused to broadcast in 16:9. However, on October 3, 2015, it began to broadcast in full widescreen.