JUCE TV

The network, originally named JCTV—launched at 5:00 p.m. Pacific Time on February 18, 2002. The network was founded by Paul Crouch Sr., founder of the Trinity Broadcasting Network (TBN), who intended to develop a service targeted at Christian youth worldwide. (The service would eventually reach most of North America, Europe, Asia and South America through its broadcast service as well as TBN's streaming platforms.) The network incorporated original programming (including adventure sports and faith-based reality series), traditional pastoral programs aimed at the network's target audience, and specials. The network was rebranded as JUCE TV on January 1, 2014.

On June 1, 2015, JUCE TV was combined into a single subchannel with sister network Smile of a Child TV (which targets a younger audience, children between the ages of 2 and 12). Under this arrangement, the latter network began occupying nine hours of programming daily (from 6:00 a.m. to 3:00 p.m. local time) over the third digital subchannel occupied by JUCE on the 38 stations TBN either owns directly or through its Community Educational Television subsidiary. One week later on June 8, TBN modified the timeshare arrangement, giving Smile of a Child and JUCE each a daily 12-hour window on the .3 subchannel, with JUCE now airing over the space from 7:00 p.m. to 7:00 a.m. in each time zone and Smile of a Child airing for the remainder of the day.[3]

The change – which is the result of technical limitations with its stations' existing digital compression equipment – is a byproduct of the launch of TBN Salsa, a digital subchannel network targeting English-speaking Latinos which launched on that date. JUCE TV continues to maintain a 24-hour-day schedule, however, with all programming not shown over-the-air during Smile's programming hours over the subchannel space remaining available via live stream online through TBN's website and various mobile and digital media players.[2]

On January 1, 2020, TBN resumed offering a 24-hour feed of JUCE on its multicast tier over the DT5 subchannel of its owned-and-operated stations, a flipped orientation from its former channel alignment prior to June 2015. The network occupies the former space assigned to TBN Salsa, which TBN removed from its broadcast stations in May 2019, temporarily replacing it with a placeholder standard definition simulcast of the main TBN network feed.

On January 26, 2020 at 9:00 p.m. Pacific Time (with the 2006 film Hidden Secrets as its first telecast), TBN relaunched the network as Positiv, a multicast service offering family-oriented and faith-based movies (including many titles in TBN's existing film library that had aired on the network under the JCTV/JUCE TV format).[4][5][6] The JUCE brand remains in use by TBN primarily through a dedicated YouTube channel offering original short-form content aimed at Christian youth, which the ministry had been in the process of transitioning the brand towards beginning with the formal launch of the YouTube content offering on October 23, 2019.