Pop rap

Allmusic describes pop-rap as "a marriage of hip-hop beats and raps with strong melodic hooks, which are usually featured as part of the chorus section in a standard pop-song structure".[2] Pop rap also tends to have less aggressive lyrics than street-level rap music.[2][3] However, some artists from the 1990s fused pop-rap with a more aggressive attitude to defuse backlash on their own accessibility.[2] Music journalist Wilson McBee has strongly criticized pop-rap, "A pop rapper is assumed to be a sellout – someone who has compromised artistic principles in order to fit commercial expectations. Or worse, it’s someone who never had any artistic principles to begin with, who’s guilty of bastardizing rap’s social and political traditions just to make money." McBee also then went on saying "In labeling the likes of Flo Rida and others pop rappers, we blur the distinction between a 'pop rapper' and a rapper who is just really popular. Not every rapper who has a hit is automatically a sellout or deserving of the pop rap tag."[4] While some rappers from the 1990s with catchy hooks have been compared to pop music, McBee also said

In 1994, both Coolio’s “Fantastic Voyage” and Notorious B.I.G’s “Big Poppa” were big hits. Both featured plush, synthesizer-heavy production, catchy hooks and lyrics about partying. But the songs are not even close to being siblings. Coolio’s awkward verses are nearly void of internal rhyming, interesting metaphors or lyrical variation whatsoever. The imagery is tired, vague and familiar: “We’re going to a place where everybody kick it/ Kick it, kick it . . . yeah that’s the ticket.” Compare that with these vivid lines from Biggie: “So we can steam on the way to the telly, go fill my belly / A T-bone steak, cheese eggs and Welch’s grape.” “Big Poppa” may have a poppy melody and beat, but it is still the work of a masterful lyricist and storyteller.[4]

Pop-rap songs often have lyrical content similar to that in pop with themes such as love and relationships.[4]

MC Hammer performing with Vanilla Ice in July 2009, who were both described as early pop-rap artists for blending rap music with catchy hooks.

In the 1980s, rap artists including Run DMC, and LL Cool J set up the blueprints and origins of pop-rap as they suddenly broke into the mainstream.[2][3] LL Cool J has been described as the very first "pop-rapper" in history, when he rose to prominence on his 1985 debut album Radio. MTV has described LL Cool J's 1987 single "I Need Love," as "one of the first pop-rap crossover hits".[5] Later, rap artists such as Tone Loc, Young MC, and Fresh Prince then made party tunes and used their storytelling abilities as they became popular. During the 1990s, pop rap began to expand even more as hip hop music also began to connect strongly with dance music and R&B.[2][3]

In the early 1990s, MC Hammer and Vanilla Ice broke into the mainstream with songs like "U Can't Touch This" and "Ice Ice Baby", respectively.[6] They caused pop-rap to be "derided (and, occasionally, taken to court) for its willingness to borrow" from well-known hit singles.[2] By the end of the 1990s and early 2000s rappers such as Ja Rule fused gangsta rap themes with 1980s pop and soul elements; pop-rap was dominated by many artists.[2]

It then went back into the mainstream with the success of The Black Eyed Peas who had smash singles such as "Where Is the Love?" which came off their Elephunk album.[1] During the late 2000s and early 2010s, pop-rap had many artists such as Drake, will.i.am, Nicki Minaj and Wiz Khalifa emerge.[4][7]

• Alternative hip hop
• New jack swing