Q-pop

Q-pop or Qazaq pop is a music genre originating in Kazakhstan.[1][2] It is a modern form of Kazakhstani popular music sung in Kazakh, incorporating elements of Western pop music, Kazakhstani Hip-Hop, EDM, R&B and Toi-pop, with heavy influences from K-pop of South Korea.[3][4][5] The genre first surfaced in 2015 when the first Q-pop group, Ninety One debuted.[6] Since then the genre experienced a growing popularity among Kazakhstani youths, with more Q-pop artists formed and debuted.[4][7]

Q-pop
Stylistic origins
Cultural origins2015s, Kazakhstan
Typical instruments
Fusion genres
Toi-pop

Background

Kazakhstan experienced the Korean Wave when Korean dramas and movies started entering the country in the mid 2000s.[8] This phenomenon, assisted by the increasing accessibility of internet, sparked more interests in South Korean pop culture among Kazakhstanis, which helped the popularization of K-pop music genre in Kazakhstan.[9][10] K-pop is regarded as an attractive, less-restrictive and unique genre.[11] The high popularity of k-pop in Kazakhstan spurred the creation of the first Q-pop project in 2014, when JUZ Entertainment formed Ninety One.[12] After the group debuted in 2015, they became instantly popular among youth, due to its high quality music and the use of Kazakh in its songs.[1][13]

Current status

Q-pop is enjoying support from both the government and the people as a means to promote and popularize the use of Kazakh language and Latin script among youth.[4][14][15] However it also faced criticism and rejection from the traditionalist element of the society, especially toward its performers' on-stage appearance.[16][17][18] Since 2018, there is an annual q-pop music festival called the Q-Fest, usually held during Autumn in Almaty.[19][20]

List of Q-pop performers

Boy bands

Girl groups
  • Crystalz

Co-ed groups
  • Youngsters

Musical duos
  • EQ
  • Bope & Roo

Male soloists

Female soloists
  • ALBA
  • Ayree
  • C.C.TAY
  • Diuoou
  • Malika Yes
  • Polina Max
  • Ziruza

Crossover artists

These artists also sing in genres beside Q-pop such as Hip-Hop, R&B.

List of Q-pop record labels and management agencies
  • C.C.Team Entertainment
  • Dara Entertainment
  • JUZ Entertainment
  • D&D Production
  • MM Entertainment
  • Lion Pride Entertainment
  • Trend Entertainment

References
  1. September 2016, Zhazira Dyussembekova in Culture on 28 (28 September 2016). "Kazakh Band Tops Turkish Music Chart". The Astana Times. Retrieved 9 October 2019.
  2. Alexakis, Vanessa (22 June 2018). "Star of Asia international music festival wows audiences in Kazakhstan". euronews. Retrieved 9 October 2019.
  3. Goldsmith, Melissa Ursula Dawn; Fonseca, Anthony J. (31 December 2018). Hip Hop around the World: An Encyclopedia [2 volumes]. ABC-CLIO. ISBN 9780313357596.
  4. Laruelle, Marlene (30 August 2019). The Nazarbayev Generation: Youth in Kazakhstan. Rowman & Littlefield. ISBN 9781793609144.
  5. March 2016, Zhanna Shayakhmetova in Culture on 26 (26 March 2016). "Kazakh Pop Music Experiencing Heyday". The Astana Times. Retrieved 9 October 2019.
  6. "Ninety one — арманға апарар жол | angime.kz — качественный и познавательный контент". angime.kz – качественный и познавательный контент (in Russian). 30 July 2018. Retrieved 9 October 2019.
  7. "Kazakh Music | Kazakhstan Culture | Travel to Kazakhstan". visitkazakhstan.kz. Retrieved 9 October 2019.
  8. "Kazakhstan eager to learn Korea's 'can-do' spirit". The Korea Times. 16 October 2011. Retrieved 9 October 2019.
  9. "`Korean Wave` affecting many aspects of life in Kazakhstan". The Dong-a Ilbo. Retrieved 9 October 2019.
  10. "Korean Wave Sweeps Across Kazakhstan". Assembly of people of Kazakhstan. Retrieved 9 October 2019.
  11. "Music trends shift often from decade-to-decade, and that's what makes the music world fun. For example, twenty years ago, who would have predicted that J-P". K Crush America Magazine. 6 February 2015. Retrieved 9 October 2019.
  12. "This Former SM Entertainment Trainee Is Now A Top Star in a Different Country". Koreaboo. 9 July 2018. Retrieved 9 October 2019.
  13. "Artist Spotlight: Ninety one". soundboardasia. Retrieved 9 October 2019.
  14. Otan, Merey (2019). Not Suitable for Kazakhs? Authenticity and National Identity in Contemporary Kazakhstani Music (Thesis thesis). Nazarbayev University, School of Humanities and Social Sciences.
  15. "Q-pop strengthens consciousness Kazakhstan". news.myseldon.com. Retrieved 9 October 2019.
  16. Oryn, Dariya. "Between Kazakh Batyrs and Feminization of Masculinity: Korean Wave as Means of Transformation". Central European University: 40. Cite journal requires |journal= (help)
  17. Morton, Elise. "Introducing Q-pop: the genre you've never heard of causing scandal in Kazakhstan". The Calvert Journal. Retrieved 9 October 2019.
  18. "Does Kazakhstan have a show business? – Info times". Retrieved 9 October 2019.
  19. TODAY.KZ. "Куда пойти в Алматы 27–28 октября". Today.kz. Retrieved 9 October 2019.
  20. "Q-Fest 2019: сольный дебют A.Z., новый состав JUZIM и Z-pop". НТК. Retrieved 9 October 2019.
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