Peacock (streaming service)

Peacock is an upcoming American over-the-top subscription video on demand streaming service owned and operated by the Television and Streaming division of NBCUniversal, a subsidiary of Comcast. Named after the logo of NBC, the service is set to launch on July 15, 2020.[1][2][3] Early availability for Xfinity Flex customers began on April 15, 2020, with X1 customers receiving the preview by May 1.[4]

Peacock
Type of site
OTT platform
Headquarters30 Rockefeller Plaza, New York City, New York,
U.S.
Key peopleMatt Strauss (Chairman)
ParentNBCUniversal Direct-to-Consumer and Digital Enterprises
(NBCUniversal Television and Streaming)
URLwww.peacocktv.com
Launched
  • April 15, 2020 (2020-04-15) (Xfinity customers)
  • July 15, 2020 (2020-07-15)
Current statusOperating

History

On January 14, 2019, NBCUniversal announced that it will launch an over-the-top streaming service in 2020, featuring content from its entertainment brands. It was also announced that the service would be free and ad-supported for customers of NBCUniversal pay-TV, Comcast, and eventually Sky; viewers without a pay-TV subscription or viewers who do not want advertisements can also subscribe to an ad-free version of the service. NBCUniversal also announced at that time a reorganization created NBCUniversal Direct-to-Consumer and Digital Enterprises under Chairman Bonnie Hammer.[5]

On September 17, 2019, NBCUniversal announced that the service would be called Peacock and would be available in April 2020. The announcement also included new original programming, NBCU property reboots, and that NBC series The Office and Parks and Recreation would be taken off from rival streaming services Netflix, Hulu, and Prime Video. The series would join the service once their exclusive streaming rights to rival streaming services expire, with Parks and Recreation joining in October 2020 and The Office joining in January 2021.[1][6]

On December 23, 2019, Comcast announced that NBCUniversal would bring content from Lionsgate to Peacock, as part of a long-term carriage deal with Lionsgate's subsidiary Starz, eight days before the December 31 expiration date for the previous contract.[7]

On January 16, 2020, Comcast announced that Peacock would debut for Xfinity cable and broadband customers on April 15, 2020, and will be made available for everyone in the United States on July 15, 2020.[8] Additionally, Comcast announced additional programming details, including NBC Sports content such as non-televised Premier League soccer matches and extended coverage of the Ryder Cup and 2020 Summer Olympics, duplicating content that is a part of NBC Sports Gold (though without some features of Gold such as on-demand replays for Premier League matches).[9]

In February 2020, A&E Networks licensed some titles from the A&E and History libraries to Peacock.[10]

Distribution

Peacock will have two programming tiers, both of which will be supported by advertising (limited to five minutes per hour) by default: Peacock Free, which will be available at no charge to all U.S. Internet users, but with a reduced programming lineup; and Peacock Premium, which will be included at no charge for subscribers to participating TV service providers including Xfinity and Cox Communications, and $5 per month for others. Subscribers to Peacock Premium, whether included through their provider or paid separately, can upgrade to an ad-free version for an additional $5 per month.[8]

On May 6, 2020, a distribution deal with Apple Inc. was announced. As part of the deal, Peacock will be available on iOS devices and Apple TV on launch. Furthermore, content from both Peacock tiers will be listed in the Apple TV app and users from Apple devices will have the ability to subscribe to Peacock Premium with an in-app purchase.[11]

On June 23, 2020, Canadian broadcaster Corus Entertainment announced that it had acquired exclusive Canadian broadcast rights to Peacock original programming.[12]

Content

Original programming
Main article: List of original programs distributed by Peacock

See also

References
  1. Andreeva, Nellie (September 17, 2019). "NBCU Streamer Gets Name, Sets Slate Of Reboots, 'Dr. Death', Ed Helms & Amber Ruffin Series, 'Parks & Rec'". Deadline Hollywood. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
  2. Sperling, Nicole (September 17, 2019). "NBCUniversal Introduces Peacock, Its New Streaming Service". The New York Times. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
  3. Goldberg, Lesley (September 17, 2019). "NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed". The Hollywood Reporter. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
  4. Solsman, Joan E. (April 16, 2020). "NBC's Peacock is live: Prices, full US launch date, shows and movies to expect". C CNET. Retrieved April 17, 2020.
  5. Hayes, Dade (January 14, 2019). "NBCUniversal Entering The Streaming Wars With 2020 Launch Of Bonnie Hammer-Run Service; Mark Lazarus, Jeff Shell Also Get Major Promotions". Deadline Hollywood. Archived from the original on October 30, 2019. Retrieved September 17, 2019.
  6. Andreeva, Nellie (September 17, 2019). "'Parks & Recreation' To Join 'The Office' On Peacock NBCU Streaming Service". Deadline Hollywood. Archived from the original on September 18, 2019. Retrieved September 17, 2019.
  7. Hayes, Dade (December 23, 2019). "Comcast And Starz Reach Carriage Deal; Lionsgate, NBCUniversal Swap Streaming Fare – Update". Deadline Hollywood. Archived from the original on December 23, 2019. Retrieved December 23, 2019.
  8. Spangler, Todd (2020-01-16). "NBCU's Peacock Pricing and Launch Date Announced". Variety. Retrieved 2020-01-16.
  9. Harris, Christopher (16 January 2019). "NBC's Peacock premium streaming service to include Premier League games". World Soccer Talk. Archived from the original on 17 January 2020. Retrieved 17 January 2020.
  10. Skilton, Alison (February 27, 2020). "Peacock & A+E Networks Pact for Content Deal". TVREAL. Archived from the original on February 27, 2020. Retrieved February 27, 2020.
  11. Potuck, Michael (2020-05-06). "NBC's Peacock streaming service will be available in the Apple TV app at launch". 9to5Mac. Retrieved 2020-05-13.
  12. Yeo, Debra (June 23, 2020). "Corus Entertainment makes exclusive deal for NBC's Peacock programming". Toronto Star. Retrieved June 23, 2020.
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