Sun NXT

Sun NXT is an Indian video on demand service run by Sun TV Network. It was launched in June 2017 with content in four languages focusing the South Indian region.[3][4] Sun NXT app is available for Android and iOS devices, Smart TVs and other devices.[3]

Sun NXT
Screenshot
Sun NXT desktop website
Type of site
OTT Platform
Streaming Media
Video On Demand
Available in
Headquarters
Chennai, Tamil Nadu, India
Area served
OwnerSun TV Network
(Sun Group)
IndustryEntertainment, Mass Media
URLwww.sunnxt.com
CommercialYes
RegistrationRequired
Users15 million
LaunchedJune 2017 (2017-06)
Current statusActive
[1][2]

History

The service was launched in June 2017 with content in Tamil, Telugu, Malayalam, Kannada and Bengali languages. Within four days of its launch, the app had obtained 1.1 million downloads.[3] By November it was about seven million.[5] In August 2019, Sun TV Network planned to invest ₹150 crore in the platform over 18 months.[6][7] In February 2020, the platform's subscriber base grew to about 15 million users and started making profit.[7] However, it had expected 20 million subscribers by the end of 2019.[8].Sun NXT is available free on Vodafone Play,Jio Cinema,Airtel Xstream.

Content

At the time of launch the platform had over 4000 movies, allowed live streaming of over 40 television channels and catch-up TV in four languages.[9][3] Content available apart from TV and movies are news, comedy clips, originals and music.[10] As of February 2020, it had 390 shows and 4087 movies.[11]

In January 2019, Sun TV Network partnered with Vodafone Idea to make Sun NXT accessible in their Vodafone Play and Idea Movies and TV apps.[12] In December 2019, Jio partnered with Sun NXT to host all the movies available on Sun NXT platform in their JioCinema service.[13]

There are three subscription plans offered for its users on monthly, quarterly and annual basis.[4][14] Sun NXT's monthly plan costs 75% lesser than Netflix's cheapest plan.[11]

See also

References
  1. "All TV Channels | KTV Channel Online | Live All TV Channels Online". www.sunnxt.com. Retrieved 9 March 2020.
  2. "Sun TV Network's OTT platform Sun NXT turns profitable, subs base grows to 15 mn". TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI. 17 February 2020. Retrieved 9 March 2020.
  3. PTI. "Sun TV Networks launches multilingual digital platform". @businessline. Retrieved 9 March 2020.
  4. "Sun TV launches subscription VoD service Sun NXT". MediaNama. 13 June 2017. Retrieved 9 March 2020.
  5. "From VOOT to Viu, Sun NXT to Hoichoi, OTT platforms are offering a bounty of regional content- Entertainment News, Firstpost". Firstpost. 1 November 2017. Retrieved 9 March 2020.
  6. Babu, Gireesh (11 August 2019). "Sun TV Network plans to invest Rs 150 crore into OTT content platform". Business Standard India. Retrieved 9 March 2020.
  7. "Sun TV Network's OTT platform Sun NXT turns profitable, subs base grows to 15 mn". TelevisionPost: Latest News, India’s Television, Cable, DTH, TRAI. 17 February 2020. Retrieved 9 March 2020.
  8. Babu, Gireesh (20 November 2019). "Sun TV expects OTT 20 million subscribers by year end as ad revenue dips". Business Standard India. Retrieved 9 March 2020.
  9. Narasimhan, T. E. (16 June 2017). "Sun TV's digital platform Sun NXT can be viewed across screen formats". Business Standard India. Retrieved 9 March 2020.
  10. "Sun TV Network launches digital content platform, Sun NXT - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 9 March 2020.
  11. "Netflix is losing to homegrown OTT players in India — as the country remains addicted to soaps and movies". Business Insider. Retrieved 9 March 2020.
  12. www.ETTelecom.com. "Vodafone Idea partners Sun NXT to offer digital South Indian content to users - ET Telecom". ETTelecom.com. Retrieved 9 March 2020.
  13. "JioCinema to host movies available on Sun NXT platform". The Financial Express. 3 December 2019. Retrieved 9 March 2020.
  14. "SUN NXT - FREQUENTLY ASKED QUESTIONS". www.sunnxt.com. Retrieved 9 March 2020.
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