KLAV

KLAV is a Spanish-language radio station located in Las Vegas, Nevada, broadcasting on 1230 AM. Owned by Lotus Communications, it broadcasts a Regional Mexican format branded as La Ranchera. Its studios are in the unincorporated community of Spring Valley in Clark County and its transmitter is in North Las Vegas.

Not to be confused with Bombardier Innovia Metro's Klang Valley Additional Vehicle (KLAV).
KLAV
CityLas Vegas, Nevada
Broadcast areaLas Vegas metropolitan area
BrandingLa Ranchera 1230 AM
Frequency1230 kHz
First air date1948
FormatRegional Mexican
Power1,000 watts
ClassC
Facility ID70690
Call sign meaningLAs Vegas
Former call signsKLAS (1948-1964)
OwnerLotus Communications
Sister stationsKENO, KKGK, KOMP, KRLV, KWID, KWWN, KXPT
Websitelacalientelv.com/

History

KLAV ran a middle-of-the-road (MOR) format until the late 1970s. In early 1979, at the peak of the disco craze, the station endeared itself "Disco 1-2-3 KLAV". KLAV evolved into a Top 40 format in the early 1980 under then program director Ted Ziegenbusch. It played a lot of R&B/Urban music that key rival Top 40 station, 98.5 KLUC, would not play at the time. KLAV was the first commercial station to play rap/hip-hop music in Las Vegas. In 1985 the station briefly switched to an easy-listening format and changed its call letters to KEZD but returned to its traditional KLAV name and time-brokered format by 1987.

KLAV previously broadcast from atop the former Bob Stupak's Vegas World Hotel & Casino until its closure in 2000. The station broadcast in a few locations around the Las Vegas Valley but eventually settled down at its current West Sahara Avenue location.

In August 2012, KLAV was sold by Hemisphere Broadcasting to Lotus Broadcasting.[1] In April 2015, KLAV flipped to a Regional Mexican format as La Caliente.[1]

In April 2017, while announcing that it had acquired the radio rights to the Vegas Golden Knights, Lotus announced that KLAV's FM transmitter K255CT would switch to a simulcast of KRLV.[2]

In 2019, KLAV relaunched as "La Ranchera 1020 AM", emphasizing ranchero music.

References
  1. "Lotus Flips Las Vegas Pair". Radio Insight. Retrieved 24 April 2017.
  2. "Fox Sports 1340 Las Vegas To Add FM With Addition Of Golden Knights Hockey". Radio Insight. Retrieved 19 April 2017.

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.