KCYE

KCYE (102.7 FM) - branded as 102.7 Coyote Country - is a commercial radio station licensed to Boulder City, Nevada, serving the Las Vegas Valley region. KCYE broadcasts a country music format branded as "The Coyote".[1] The station's studios are located in Spring Valley in unincorporated Clark County, while its transmitter is on Black Mountain in Henderson.

KCYE
CityBoulder City, Nevada
Broadcast areaLas Vegas, Nevada
Branding102.7 Coyote Country
SloganThe #1 For New Hit Country
Frequency102.7 MHz (HD Radio)
First air date1989 (as KJUL at 104.3)
Format
ERP99,000 watts
HAAT603 meters
ClassC
Facility ID57281
Call sign meaningK CoYotE
Former call signsKJUL (1987-2005)
Former frequencies104.3 MHz (1989-2009)
AffiliationsHD3: NWR
OwnerBeasley Broadcast Group, Inc.
(Beasley Media Group Licenses, LLC)
Sister stationsKDWN, KVGS, KKLZ, KOAS
WebsiteOfficial Website

KCYE broadcasts in HD Radio.[2]

History

Early years

The license for KCYE was originally applied for in 1981. The FCC granted a construction permit in 1986, and the callsign KJUL was adopted in 1987. KJUL finally took to the air in 1991, playing adult standards music.

104.3 The Coyote

On October 3, 2005, KJUL dropped the adult standards format for country music as "The Coyote"; on October 10, KJUL officially became KCYE. (The old callsign was immediately adopted by a station in St. George, Utah.)

Ironically, just a few months before changing formats to country, KJUL was awarded station of the year honors at the National Association of Broadcasters' Marconi Awards.

102.7 The Coyote

On August 25, 2009, KCYE and KFRH swapped frequencies, with KCYE moving to the higher-powered 102.7 frequency, while KFRH's Top 40 format moving to the lesser-powered 104.3 frequency.[3] On April 13, 2015, Disney announced that the Radio Disney network would become distributed through affiliations with HD Radio subchannels. KCYE was the first HD Radio affiliate of the network, and launched the format on their HD2 sub-channel.[4]

After re-branding on November 30, 2015 as "102.7 Rodeo Radio" during the National Finals Rodeo, on December 13, 2015, KCYE began stunting with Christmas music, branded as "102.7 Santa FM". However, the station returned to its Country music format as "102.7 The Coyote".[5]

On June 1, 2017, KCYE's HD2 subchannel changed their format to adult contemporary, branded as "Lite 101.5" (simulcast on translator K268CS 101.5 FM Las Vegas).[6] On June 10, 2017, Radio Disney programming moved from KCYE's HD2 sub-channel to a newly activated HD3 sub-channel, only for it to be replaced by NOAA Weather Radio in June 2018. On June 21, 2018, KCYE's HD2 subchannel changed their format from adult contemporary to a simulcast of talk-formatted KDWN 720 AM Las Vegas.[7]

Raiders football

On June 1, 2017, it was announced that KCYE and sister AM station KDWN (720) would be the Las Vegas radio affiliates for Oakland Raiders football broadcasts, for preseason and the regular season. This was in light of the pending relocation by 2020 of the franchise from Oakland to Las Vegas.[8] In 2019, games moved to KYMT.

References
  1. Gross, Dan (2006-09-19). "Cadillac Jack says he's in Vegas now". Philadelphia Daily News. After less than six months on the job, former 92.5 WXTU host Cadillac Jack is gone from Mobile, Ala.'s WYOK and working at Las Vegas country-music station 104.3 The Coyote, he tells us. Jack, real name Tom Kapsalis, had spent six years at 'XTU before leaving in February.
  2. "Archived copy". Archived from the original on 2015-10-02. Retrieved 2015-09-12.CS1 maint: archived copy as title (link)
  3. Venta, Lance (2009-05-29). "Beasley Sells Two In Las Vegas". RadioInsight. Retrieved 2019-11-20.
  4. "Radio Disney Launches on AM/FM Push on New HD Networks". Billboard. 13 April 2015. Retrieved 16 April 2015.
  5. Venta, Lance (2015-12-14). "KCYE Las Vegas Becomes 102.7 Santa-FM". RadioInsight. Retrieved 2019-11-20.
  6. Venta, Lance (2017-06-01). "Beasley Turns On The Lite In Las Vegas". RadioInsight. Retrieved 2019-11-20.
  7. Venta, Lance (2018-06-21). "101.5 Lite-FM Las Vegas Flips To KDWN Simulcast". RadioInsight. Retrieved 2019-11-20.
  8. "Raiders announce Las Vegas TV, radio partnerships". Las Vegas Review-Journal. 2017-06-01. Retrieved 2017-06-26.

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