KFRH

KFRH (104.3 FM) – branded as 104.3 Now FM – is a commercial radio station in North Las Vegas, Nevada, broadcasting to the Las Vegas, Nevada area on 104.3 FM.

KFRH
CityNorth Las Vegas, Nevada
Broadcast areaLas Vegas, Nevada
Branding104.3 Now FM
SloganVegas' New Hit Music Channel
Frequency104.3 FM
FormatTop 40 (CHR)
ERP24,500 watts
HAAT1,128 meters (3,701 ft)
ClassC
Facility ID19062
Call sign meaningK FResH (former brand name as an AC station at 102.7)
Former call signsKQOL (1995–1998)
KQOL-FM (8/1998–9/1998)
KSTJ (1998–2007)
KCYE (2007–2009)
Former frequencies105.5 MHz (1982–1999)
102.7 MHz (1999–2009)
OwnerSilver State Broadcasting LLC
(KJUL License LLC)
Sister stationsKBET KRCK-FM KREV (FM)
WebcastListen Live
Website1043now.com

KFRH airs a Top 40 (CHR) music format branded as "104.3 Now FM" with the slogan "Vegas' New Hit Music Channel".

Its studios are in the unincorporated Clark County community of Enterprise and the transmitter is on Potosi Mountains west of the Las Vegas Valley.

History

KSTJ/KFRH (1999–2009)

KFRH was originally located at the 105.5 frequency and featured a Hot AC format under the temporary call letters KQOL before becoming KSTJ. In 2000, a frequency swap took place in which the new frequency 105.7 FM moved to the Las Vegas market, and KSTJ moved to the 102.7 frequency as a result. It had also debuted an 80s hits format as "Star 102.7". The format had moderate success, but in 2005, KSTJ began experiencing a ratings decline when KMZQ-FM debuted the "Jack FM" concept, with similar music being played, as well as having a bigger playlist, and the overall shrinking of the 80s hits formats in general. On September 14, 2007, at 3 p.m., the station returned to Hot AC and rebranded as "Fresh 102.7". The last song on "Star" was "Cum On Feel the Noize" by Quiet Riot, while the first song on "Fresh" was "Straight From The Heart" by Bryan Adams.[1] The station's callsign was changed to KFRH to reflect the new format on October 5, 2007.

102.7 Now (2009)

On April 1, 2009, at 2 p.m., KFRH dropped the Hot AC format and began stunting with a loop of voices asking "When?" followed by the occasional "Soon", along with several songs with the word "when" in the title. At 4:33 p.m. that day, the station flipped to a Top 40 format branded as 102.7 Now. The first song played on "Now" was "Right Now (Na Na Na)" by Akon.[2][3]

104.3 Now FM (2009–present)

In 2009, KFRH and KCYE swapped frequenciesThe station then began leaning more Rhythmic, but has since moved back to a more mainstream Top 40 direction.

References
  1. Star 102.7 Las Vegas Becomes Fresh
  2. “Fresh 102.7” KFRH Las Vegas Becomes CHR “102.7 Now”
  3. Audio of the launch of “102.7 Now”

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