KOZZ-FM

KOZZ-FM (105.7 FM) is a commercial radio station located in Reno, Nevada. The station airs a classic rock format. Its studios are located on Plumb Lane in South Reno, and its transmitter is located on Slide Mountain.

KOZZ-FM
CityReno, Nevada
Broadcast areaReno, Nevada
Branding105.7 KOZZ
SloganReno's Classic Rock
Frequency105.7 MHz
Translator(s)106.5 K293AA (Battle Mountain)
First air dateJune 20, 1971 (as KGLR)
FormatClassic rock
ERP25,000 watts
HAAT893 meters
ClassC
Facility ID38452
Former call signsKGLR (1971–1979)
KOZZ (1979–1991)
OwnerLotus Communications
(Lotus Radio Corp.)
WebcastListen Live
Websitekozzradio.com

The station signed on in 1971 as KGLR with a transmitter located on McClellan Peak. The KGLR call letters stood for Good Life Radio. It was once a news affiliate of NBC Radios The Source, which was geared to young adults.

The air-staff, which had previously executed a freeform rock music format patterned after San Francisco's KSAN, adopted the newly created Superstars album-oriented rock (AOR) format designed by the programming consulting firm of Burkhardt, Douglass and Associates six months before. With its new, more accessible 'hit'-oriented programming, a good deal of 'street cred' built up as KGLR with the new young rock audience, popular personalities like Max Volume, exciting promotions, and a new high-powered transmitter, KOZZ 105.7 "Reno's Best Rock" vaulted to the number 1 rated position Arbitron in the Reno market, with listeners aged 12 and over, within the first ratings period. The programming staff maintained that position until fall 1987 despite a few significant personnel changes. The station adopted its current classic rock format in 1989.

References


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