Stunting (broadcasting)

A station may stunt by repeating the same song or songs over and over on a continuous loop:[1]

• The song(s) in question are commonly in relation to the coming format or branding; in March 2014, San Francisco's KVVF and KVVZ stunted for three days with a loop of "Hot in Herre" by Nelly, which led into their impending flip from a Spanish format to rhythmic contemporary Hot 105.7. The stunt notably attracted mainstream media attention, with the hashtag "#nelly1057" being used to discuss the event on Twitter.[2][3][4]
• Oftentimes the song chosen for the loop does not pertain to either the old or new format. A prime example is XEAK, San Diego/Tijuana, which in one of the earliest radio stunts recorded played "Mope-itty Mope" by The Bosstones for 72 hours straight in 1961 before unveiling an all-news format, one of the first such radio formats in North America.[5] In a reference to the Rickroll meme, the new Toronto radio station CIND-FM played a loop of Rick Astley's "Never Gonna Give You Up" prior to its official launch as Indie 88.[6]
• For four days before the July 8, 2012, relaunch of KOKE-FM, a radio station in Austin, Texas, that popularized progressive country in the early 1970s, a live recording of Dale Watson's "Country My A**" played in a continuous loop. This example of stunting is notable for the station-specific nature of the song's lyrics. Watson re-recorded the song for the occasion, adding a new coda in which he sings, "Now Austin's on track, 'cause KOKE-FM's back."[7]
• In May 1990, the staff of Australian Broadcasting Corporation radio station Triple J engaged in an industrial action, protesting the suspension of its news director for playing a clip of the N.W.A. song "F**k tha Police" in a segment discussing its subject matter (despite the full song having been played by the station without incident). During the action, Triple J played another N.W.A. song, "Express Yourself", 82 times in a row. On April 28, 2014, in an homage to the event, ABC Dig Music began stunting with a loop of "Express Yourself" (including covers of the song by Australian musicians) to lead into its flip to Triple J's new sister station Double J on April 30.[8][9]
• WJMP/Kent, OH, in a protest over the Major League Baseball players' strike, played 2 versions of "Take Me Out to the Ball Game" continuously, sunrise-to-sunset (the station operates only during daytime hours), for 2 months (and 57,161 total plays) from August to October 1994. The stunt merited WJMP an entry in the Guinness Book of Sports Records.[10]
• In honor of the alleged Mayan apocalypse, modern rock station CFEX-FM/Calgary stunted with a loop of R.E.M.'s song "It's The End Of The World As We Know It (And I Feel Fine)" on December 21, 2012, accompanied by "Apocalypse Survival Tips" and "Get to Know a Mayan" segments.[11]
• Prior to its August 26, 2019 flip to a sports talk format affiliated with Fox Sports Radio, WDAS/Philadelphia stunted with a loop of the NFL on Fox theme music over the preceding weekend. The change in format was announced in advance of the flip.[12]

Occasionally a station dropping an old format will stunt with a transitional format, either containing clues and previews relating to the new format (such as songs referencing its new branding, and artists who may be included in the eventual format), or having little to do with it. This can include songs based on specific themes (such as a single musician), or novelties that would not be viable as a permanent format.

• In 2006, after its sale to new owners, KFYE in Kingsburg, California, dropped its contemporary Christian music programming for a stunt format it dubbed "Porn Radio", featuring songs with sexually-suggestive lyrics (such as "I'm Too Sexy", "Sexual Healing", and "Why Don't We Do It in the Road?"), and songs overlaid with moaning sound effects. The stunt led into its relaunch as rhythmic adult contemporary Sexy 106.3.[13][14][15]
• In 2011, WWWN/Chicago and WEMP/New York—which had recently been sold to Merlin Media—transitioned from alternative rock to all-news radio as FM News. As a transitional format, both stations aired a format branded as FM New, which featured adult contemporary music interspersed with news, traffic, and weather updates from personalities who would serve under the new FM News formats.[16]
• Over Memorial Day weekend in 2010, WJZX-FM/Milwaukee, Wisconsin, stunted as Tiger 106.9, featuring songs about cheating (in reference to an infidelity scandal involving golfer Tiger Woods). The station was expected to change to a top 40 format with the new call letters WNQW—with the new calls implying use of the brand Now. However, competing station WQBW abruptly flipped to the same format as 97.3 Now, preventing WJZX from using the name. The station continued airing temporary formats, such as patriotic music and The Beatles' discography in alphabetical order, before settling on a permanent format in June 2010, as classic country station WZBK-FM).[17]
• Multiple stations have stunted with Chinese music under the branding Kung Pao, such as KDOG (which led into a flip to classic hits) and WVHT (which led into its re-launch as CHR Hot 100).[18][19]
• In May 2009, WSKS/Utica, NY, announced that, due to "financial constraints," its CHR format would be replaced by the beautiful music format similar to what was broadcast on sister station WUTQ. The "change" came complete with on-air kayfabe-style complaining from the station's staff. The "new format," however, lasted for only 2 hours before WSKS management came clean, restored the CHR format, and confirmed the stunt was a way to promote the station's new lineup.[20]
• As part of promotions for the series by local broadcaster Global, Toronto radio station CIRR-FM (which usually broadcasts a CHR format targeting the LGBT community) held a Glee FM stunt on April 12, 2010, devoting a larger amount of its playlist to music from the U.S. musical comedy-drama series Glee (accompanied by other pop songs of Canadian origin to satisfy Canadian content regulations).[21] On August 16, 2010, British radio station Oxford's FM 107.9 held its own Glee FM stunt, leading into its August 18 relaunch as Glide FM.[22]
• On October 8, 2014, KROI/Houston ended its all-news format and began stunting as B92, playing only music by Houston-native Beyoncé. The stunt led into its relaunch as classic hip-hop Boom 92.[23]
• KEGY/San Diego used an unbranded rock format as part of its transition from CHR to a new hot talk-oriented format. The stunt's playlist featured Pink Floyd's "Welcome to the Machine" at the top of each hour, which teased its eventual branding as The Machine.[24][25]

The popular practice of radio stations playing all-Christmas music during the lead-up to (and occasionally the week after) Christmas Day has sometimes been used as a transitional period between formats. Sometimes, Christmas music is used as a more blatant stunt format outside of the holiday season.[26][27]

• As a soft launch in April 2008, Saskatoon's new radio station CFWD-FM briefly stunted with Christmas music as Santa FM, accompanied by a promotional campaign in which publicists in Santa Claus costumes paraded through the city. The station officially launched as CHR Wired 96.3. In November 2012, the station laid off its airstaff and flipped to Christmas music for the season, emerging as adult hits 96.3 Cruz FM on December 26, 2012.[26][28][29][30]
• In late-September 2015, Duluth's WEBC dropped its sports radio format in favor of Ho Ho 106.5, before emerging in early-October as classic rock Sasquatch 106.5.[31][32][33]
• In November 2017, CBS Radio and Entercom merged, bringing Seattle's two country music stations, KMPS and KKWF, under common ownership. On the day the merger was completed, KMPS switched to Christmas music, ostensibly for the holiday season. However, on the morning of December 4, 2017, KMPS abruptly ended the all-Christmas programming and flipped to soft adult contemporary as 94.1 The Sound.[34][35] The following year, Entercom's Detroit station WDZH flipped from CHR to the same format in an identical manner (with the station dropping its Amp Radio CHR format for The Rudolph Network, before becoming The Breeze three days later).[36]
• In March 2020, some radio stations in the United States began playing Christmas music to boost morale during the COVID-19 pandemic, including KEZK-FM in St. Louis[37] and WNIC in Detroit.[38]

• On October 2, 2009, following a half-hour retrospective marking the end of its smooth jazz format, WVMV/Detroit purportedly revived its previous Detroit's Wheels WLLZ branding as a classic rock station. However, in the midst of playing "Welcome to the Jungle" by Guns N' Roses, the song was interrupted by a sequence which led into a soft launch of its new CHR format, under the branding 98.7 Takeover. After a publicity campaign over the weekend (including listeners being asked to guess the station's new branding), WVMV officially launched its new format as 98.7 Amp Radio the following Monday.[39][40]
• On January 7, 2019, country station KSED/Sedona began stunting with a speaking clock counting down to 6:00 a.m. on January 14, 2019. The stunt—which led into a rebranding with no change in format—prompted the Flagstaff Police Department to issue a statement clarifying that, despite concerns from residents, this was a promotional event with no harm intended.[41][42]
• From March 27 to late-May 2020, CHR station WFLC/Miami, Hits 97.3, rebranded as Quarantine Radio. In adherence to the stay-at-home order issued by Florida due to the COVID-19 pandemic, all on-air personalities worked from home, and the station also broadcast commercial-free workout mixes at 9 a.m. and 5 p.m. daily, hosted by the station's nighttime host. In late-May, the branding was dropped and the station promoted itself as being "under construction", before re-launching the Hits format on June 3 with a new on-air lineup.[43][44]