How You Like That

"How You Like That" is a song by South Korean girl group Blackpink. It was released on June 26, 2020, through YG Entertainment and Interscope Records, as the first pre-release single from the group's upcoming debut Korean-language studio album, set for release in September 2020. Teddy co-wrote the track with Danny Chung, and its producers R. Tee and 24. Its music video currently holds the record of being the most streamed music video premiere in YouTube with 1.65 million views. Upon its release on YouTube, the music video garnered 82.4 million views in its first 24 hours, breaking the record for the most views in its first 24 hours of release. It also broke the record for fastest video to reach 100 million views on YouTube, doing so in just 32 hours.

"How You Like That"
Single by Blackpink
Language
  • Korean
  • English
ReleasedJune 26, 2020 (2020-06-26)
Format
Length3:03
Label
Songwriter(s)
  • Teddy
  • Danny Chung
  • R. Tee
  • 24
Blackpink singles chronology
"Kill This Love"
(2019)		 "How You Like That"
(2020)
Music video
"How You Like That" on YouTube
Physical edition cover

Background

On May 4, 2020, it was reported that the group had finished recording for their new album, and were working on a schedule to shoot a music video later that month.[1][2] On May 18 of the same year, the group's Korean label, YG Entertainment, shared an update on the project, projected for a June 2020 release, revealing more than 10 songs for their first full-length album.[3][4] On June 10, 2020, YG posted the teaser poster to the pre-release single on all social media platforms, revealing the date for the single to be June 26. [5] Three days later, YG Entertainment released a prologue of the group's newest reality show, 24/365 with Blackpink, ahead of its projected launch, via YouTube. The show will document their comeback alongside sharing their lives through vlogs.[6]

On June 15, YG Entertainment posted individual posters of the members.[7] The next day another teaser posters were revealed with the name of the pre-release single "How You Like That".[8] Another teaser photos were released on June 17.[9] Concept videos featuring the members were released on June 18 and 19.[10][11][12][13] Concept photos were revealed on June 20,[14] and the teaser concept video was released a day later.[15] The official group teaser poster was revealed on June 22.[16] The music video teaser was released on June 24. The song officially premiered on June 26, 2020, after an hour long live countdown.[17]

Music video

The music video for "How You Like That" was directed by Seo Hyun-seung, who previously directed "Ddu-Du Ddu-Du" and "Kill This Love". Its music video currently holds the record of being the most streamed music video premiere in YouTube with 1.65 million views.[18]. It later went on to become YouTube's most viewed video in its first 24 hours, where they racked over 82.4 million views in said timespan – a record they still hold.[19] The music video also became the fastest music video in YouTube history to hit 100 million views, doing so in around 32 hours after the video's release.[20]

Credits and personnel

Credits adapted from liner notes from How You Like That (booklet).[21]

Recording locations
  • YG Entertainment

Personnel
  • Jisoo Kim – Visual, Lead vocalist
  • Jennie Kim – Main rapper, Vocalist
  • Rosé Park – Main vocalist, Lead dancer
  • Lalisa Manoban – Main dancer, Lead rapper, Sub vocalist
  • Danny Chung – Lyricist
  • Teddy Park – Lyricist, Composer
  • R. Tee – Composer
  • 24 (record producer) – Composer

Release history
Release dates and formats for "How You Like That"
Region Date Format Label Ref.
Various June 26, 2020
[22]

References
  1. Moon, Wan-sik (May 4, 2020). "[단독] 블랙핑크, 6월 컴백..YG "정확한 날짜 팬들에게"(종합)". Star News (in Korean). Retrieved June 16, 2020.
  2. "BLACKPINK comeback scheduled in June 2020". Rappler. May 18, 2020. Retrieved June 16, 2020.
  3. "#BLACKPINK 정규 앨범에 대하여". YG Family. May 18, 2020. Retrieved June 16, 2020 – via Twitter.
  4. "블랙핑크 측 "첫 정규앨범 작업 끝…오는 9월 발표 예정" [공식]". Sports Dongha. Retrieved June 16, 2020.
  5. Ent, Y. G. "BLACKPINK – COMEBACK TEASER POSTER". YG LIFE. Retrieved June 10, 2020.
  6. "블랙핑크, 새 단독 리얼리티 론칭…팬들과 적극 소통한다". Herald Pop (in Korean). June 13, 2020. Retrieved June 13, 2020.
  7. @ygent_official (June 15, 2020). "#BLACKPINK 'How You Like That' TITLE POSTER" (Tweet) – via Twitter.
  8. @ygent_official (June 15, 2020). "#BLACKPINK 'How You Like That' TITLE POSTER" (Tweet) – via Twitter.
  9. @ygent_official (June 17, 2020). "#BLACKPINK 'How You Like That' TITLE POSTER" (Tweet) – via Twitter.
  10. @ygent_official (June 18, 2020). "How You Like That' ROSÉ Concept Teaser Video" (Tweet) – via Twitter.
  11. @ygent_official (June 18, 2020). "How You Like That' JENNIE Concept Teaser Video" (Tweet) – via Twitter.
  12. @ygent_official (June 19, 2020). "How You Like That' LISA Concept Teaser Video" (Tweet) – via Twitter.
  13. @ygent_official (June 19, 2020). "How You Like That' JISOO Concept Teaser Video" (Tweet) – via Twitter.
  14. @ygent_official (June 20, 2020). "How You Like That' TITLE POSTER" (Tweet) – via Twitter.
  15. @ygent_official (June 21, 2020). "How You Like That' Concept Teaser Video" (Tweet) – via Twitter.
  16. @ygent_official (June 22, 2020). "How You Like That' CREDIT POSTER" (Tweet) – via Twitter.
  17. @ygent_official (June 24, 2020). "How You Like That' M/V TEASER" (Tweet) – via Twitter.
  18. Savage, Mark. "Blackpink: How You Like That scores the biggest premiere in YouTube history". BBC News. Retrieved June 27, 2020.
  19. Spangler, Todd (June 27, 2020). "Blackpink "How You Like That" Rockets to New YouTube Record for 24-Hour Views". Variety. Archived from the original on June 27, 2020. Retrieved June 27, 2020.
  20. "BLACKPINK's 'How You Like That' becomes fastest video ever to top 100 million YouTube views". The Korea Herald. June 28, 2020. Retrieved June 28, 2020.
  21. How You Like That (Single) (booklet). BLACKPINK. YG Entertainment. 2020.CS1 maint: others (link)
  22. Fasanella, Kaleigh (June 15, 2020). "Blackpink Is Staging a Comeback With Brand–New Beauty Looks". Allure. United States: Condé Nast. Retrieved June 16, 2020. The wildly popular K-pop girl group took to Twitter on Sunday evening to announce the news in the form of a teaser poster, which revealed that a new single is set to drop on June 26.
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